The story of YUELDERM, which began with a small hole.

Wait, would you listen to my story?

Hello.

I am a beauty director with 19 years of experience and a master's degree in cosmetology,
and now, a mother of one child.
I am Bae Mihyun, CEO of YUELDERM.

During my teenage years,
the 'whisper game' was the most frightening time for me.

The moment my partner brought their mouth close to my right ear,
I instinctively shrank back.

My right ear, which has congenital preauricular sinus,
was a secret I didn't want to show or let anyone get close to,
because it was something I wanted to hide just for myself.

Even after working in the beauty industry for 19 years,
and meeting countless actors, models, and celebrities up close,
that discomfort never went away.

It was the same even when I was standing on glamorous sets.

"Ready, action!"

When filming begins, the set instantly becomes quiet.
Because you can't speak loudly while the camera is rolling,
The staff often had to come close to each other's ears,
and communicate in quiet whispers.

Whenever that happened, I instinctively froze in surprise.

The moment someone approached near my ear,
my nerves became alert like a radar.

It was a discomfort that followed me all my life.

It's invisible,
but always something I am conscious of.

Others don't know,
but I become aware of it several times a day.

That small discomfort lasted longer than I thought,
and wore me out deeply.

"Keep it clean and take care of it please."

At the hospital, I always heard the same thing.

But those words,
were actually the most overwhelming task for me.

How should it actually be managed,
With what should it be managed,
It was difficult to find products made specifically for that area.

That was when I started thinking.

Why are there so many cosmetics,
But not a single product for this small inconvenience?

Why don't large corporations or famous brands
Create products for this small gap?

That question eventually led me
To a master's program in cosmetic science.

Someone said it was too late.

But I wanted to understand more deeply.

If my studies couldn't even solve the discomforts of my own body,
I wondered what meaning they would have.

So, after years of pondering in the lab,
Studying ingredients,
Designing formulas,
And repeating countless tests.

I finally reached one conclusion.

The smaller the area,
It needs to be more delicate.

The more sensitive the area,
the gentler it should be.

It's not about washing strongly,
but about cleansing delicately.

That's how Clear Gong was born.
Not just a cleanser that simply washes away,
but a formula designed for even the small and sensitive gaps.

To reduce the burden when using it,
and to make it more comfortable to use in daily life,
a no-wash cleanser.

Some said it was too small a market.
But I thought differently.

Only those who have experienced it themselves
can understand the extent of the discomfort.

Only those who have gone through it themselves
can know what details are needed.

Something that big companies cannot do,
something only those with experience can create,
I believed in the power of detail.

"Baby, your ears are you okay?"

2025.

The most precious child in my life,
I met 'YUEL.'

The moment I first held my child in my arms.

Before even counting the fingers,
I checked my child's ears.

Just in case,
the discomfort I have lived with all my life,
my child might have inherited it too.

That was my first thought.

Anyone who has had the same experience,
would understand this feeling.

At that moment, I was once again certain.
Let's create a product that I can confidently use for my own child.

And for someone else's family as well.
Let's make a product that I can recommend with peace of mind.

YUELDERM is a name created by combining my child's name with the meaning of skin science.
It incorporates 'Dermatology' in its name.

It is not just a cosmetics brand, but a product I would not be ashamed to give to my own child.

And like me,
for those who have lived with small and minor discomforts for a long time,
I wanted to create a product that could provide real help.

YUELDERM is my beginning toward sincere care based on skin science.
This is my start.

Clear Gong is not a treatment.
But for the areas that had to be overlooked until now,

I wanted to offer a new option to care for them a little more gently, a little more delicately, and a little more comfortably.
I wanted to become a new choice for better care.

I wanted to say this.
That discomfort was not trivial.
You were not just being sensitive all this time.

Even that frustration that was hard to explain to others,
and the worries you kept to yourself,
It was never too much.

There just wasn't a product for that discomfort.
It simply didn't exist yet.

Clear Gong
is not a product born from a grand idea.

It is a product that started from a single small hole.
A problem that some people might overlook.
A concern that some might say is nothing.

But for someone who has lived with that discomfort all their life,
it was never a small problem.

That's why I made it.
Not just to wash away,
but to relieve the overwhelming feeling that weighed down your daily life,
and to leave freshness and comfort in its place.

If that small beginning
can make someone's day a little more comfortable,
if someone no longer has to hide,
if someone can smile a little more at ease,
then I believe that's reason enough to have made this product.

The smaller the area, the more delicate the care.

The very beginning of YUELDERM,
Please remember Clear Ball together with us.

And my own first beginning,
I would also appreciate it if you remember my sincere first steps.

YUELDERM CEO Mihyun Bae

※ This project includes content created using generative AI.
Scope of use: Image planning assistance
Usage method: After generating a draft, it is directly edited and modified for use.