DO! U LIKE
Since ancient times, we have
Why have we relied on a single small piece of paper
to entrust our hearts?
For ages, talismans have been
a psychological shield that calms anxious minds,
and an aesthetic that transforms invisible wishes into visible symbols.
"Please let me make a lot of money!"
"Please let me pass the exam!"
"Please keep me healthy!"
This ancient symbol
in 2026, in a completely new way,
will be revived.
The reincarnation of traditional talismans
Typography art book
《Sulsul Recipe》
A book to read for knowledge,
an object to display,
and a talisman to carry with you.
A strange but incredibly cool book,
featuring 11 types of traditional talismans.
Recombined with Latin letters and traditional patterns
Artistically recreated
Iconic design work
Book + 11 types of postcards + 10 types of keyrings
To fulfill your New Year's wishes
'New Year's Wish Full Set'
Now, don't secretly carry it in your wallet anymore.
The mystical energy of the talisman works best when shown off in style.
Hip and stylish
And with the energy that feels like anything could come true
2026
Show off your wish.
Instant Wealth Talisman
Harmony Talisman
Gold and Silver Wealth Talisman
Success Talisman
Three Misfortunes Protection Talisman
Disease Elimination Talisman
Insomnia Cure Talisman
No Drinking Talisman
Final Talisman
All-Auspicious Talisman
The talisman is
Not something drawn at random,
'Design of Emotion'
Reborn with today's sensibility
'Wish' Typography
In-depth interpretation of the auspicious and protective meanings of traditional patterns
A combination of visual book + commentary + philosophical essay
1. Making invisible wishes
A technique to turn them into 'form'
For people in the past, talismans were
A device to visualize hopes, fears, and prayers on a single sheet of paper.
In anxious times, they served as 'prayers with form.'
2. Our own 'mindfulness' tool
Writing a talisman means
A vow of 'I want to protect this'
An act of repeatedly imprinting it on oneself.
In today's terms, Korean-style mindfulness.
3. Attracting good energy
A 'visual language' that blocks bad energy
The patterns, colors, and characters used in talismans
Each is a design element with its own meaning.
Red = Life, protection
Yellow = A color that gathers energy
Chinese characters and patterns = Auspiciousness (good omen) and warding off evil energy
In other words, talismans are also the design psychology of our ancestors.
4. A 'psychological safety device' that helped endure anxious times
'Psychological safety device'
War, epidemics, poverty, natural disasters...
In times when uncertainty was much greater than now,
Talismans were like someone saying, 'It will be okay.'
They were portable sources of comfort.
5. A cultural code sharing the origin of the community
Like Ipchunmun, Samjaebu, and Hapkyeokbu,
In our culture, talismans accompanied every life event.
They were also 'symbols that shared the rhythm of life together.'
Talismans are a creation perfected by our people who lived through anxious times,
A 'visual art that holds onto hope and soothes the heart.'
Reward introduction
1. [BASIC] Sulsul Recipe Book 1 Set + 1 Keyring
Choose one from the book set and 10 types of keyrings.
2. [WISH] Sulsul Recipe Book 1 Set + 2 Keyring Set
Choose the book set and 2 types of keyrings.
(Choose one from Wealth / Health / Success & Promotion / Relationship sets)
3. [DESIRE] Sulsul Recipe Book 1 Set + 3 Keyring Set
Choose 1 book set and 3 types of keyrings.
(Choose one from Wealth / Health / Success & Promotion sets)
4. [FORTUNE] Sulsul Recipe Book 1 Set + Samjae 3-Piece Set
1 book set, Okchu Samjaebu keyring, Samdu Iljok Eungbu wood magnet, Pyeonbok wood magnet.
5. [LUCKY] Sulsul Recipe Book 1 Set + Full Set of 10 Keyrings
1 book set and a full set of 10 keyrings.
Creator Story
Hyejin Lee
As the head of the graphic design studio DesignDot, she has worked on typography, publication design, and various visual media projects.
She has given lectures on various stages such as 'Hyundai Economic Research Institute [Creative TV]', 'Coloso', and 'Seoul Illustration Fair.'
Currently, she communicates with students at Sungkyunkwan University, teaching typography and editorial design.
Her major publications include 'Designer’s PRO Practical Photoshop' (2022, Gilbut), 'Chart Making & Infographics, Data Visualization' (2021, Seongandang),
'The Secret of Good-Looking Things, Typography' (2015, Gilbut), 'Editorial Design Project' (2017, Gilbut), and more.
She aims to touch people's hearts through design and share its value.
Sulsul Recipe
Sulsul Recipe is
A design brand that interprets the symbols and aesthetics of our traditional culture in a modern way.
It is a design brand that reinterprets the symbols and aesthetics of our traditional culture in a modern way.
Tradition is not something old,
But a language of life that is constantly renewed.
Sulsul Recipe brings the hearts of people from the past, contained in traditional culture,
And reinterprets them with today's sensibility,
To share the beauty of Korea that the young generation and the world can relate to together,
We aim to convey the beauty of Korea.
Hello, supporters! This is DoYouLike.
Following DoYouLike's first book, <DoYouLike Playmobil>, we are excited to present our second book, <Sulsul Recipe>, to our supporters.
The author's words, that a sincere wish in your heart will one day surely meet the light, stayed with us and led to our decision to publish this book.
We created it with the hope of fulfilling the wishes of all our supporters.
As the year comes to an end, what are your plans for the new year? What are your earnest wishes and the blessings needed for your family and friends?
We hope you listen closely to your heart's voice with these beautifully recreated typographic traditional talismans... And may you freely wish for your desires and brightly share them with those around you.