YouTube: Arirang TV Peter Bint Interview

Wow, it is not spicy, not even a little bit.

YouTube: AB6IX Lee Daehwi (Challenge Market)

Hello, supporters!
This is Heyum Maker.

I was originally an Electrical Simulation Engineer analyzing electromagnetic interference. I simulated how electromagnetic waves collide and interfere to predict problems and found solutions through data. Through this process, I learned the importance of analyzing invisible, subtle differences and improving results.

However, while living in Korea, I experienced another kind of 'interference.'
It wasspicy food.
I love spicy tteokbokki, but I always felt uncomfortable after eating it,
and I was always disappointed that most of Korea's red foods are spicy.
"Couldn't it be just as delicious even if it's not spicy?"
That question completely changed the direction of my life.

From then on, I started in the way I was best at.
Analyzing data, finding the cause, and testing recipes as if simulating, I did.
After dozens of combination experiments, I created a deep flavor without chili powder,
a tomato-based 'Zero-Heat Sauce''Tomatojang' It is completed.
And I unexpectedly found out —
That I have a delicate sense of taste.

Since then, 'Ttoddeok', 'KoolTobi', and now 'Cup Ttoddeok',
All have been developed with the same philosophy of “zero spiciness, healthy umami.”
Without using commercially available sauces, we blend only natural ingredients ourselves,
Korean food that is delicious enough without being stimulating, Is the core value of Hyeyum.

Hyeyum is not just a brand that makes food,
But a food tech company creating 'a new standard of Korean cuisine that everyone can enjoy', That is what we are.
In the past, I used to predict radio interference,
Now, I am working to reduce taste interference (too spicy, too strong), That is what I do.

The support from our backers gives me great strength.
I will continue to repay you with healthy and trustworthy products.

Thank you.
Hyeyum, a company that thinks | CEO Yeon-Seon Yoon

The reason I came to Wadiz is

What I aim to create through Hyeyum is not just a 'product,' but a new standard for delicious Korean cuisine without spiciness, and a healthy K-food culture that everyone can enjoy.

This kind of attempt, rather than in the existing distribution market,
is something I wanted to share first on Wadiz, where supporters who understand new values gather. I wanted to share it here first.
Through Hyeyum's first project, 'Ttoddeok,' we received heartfelt support and feedback from our supporters,
which allowed us to improve the quality of our product.
That experience has led to the development ofCup Ttoddeok (Zero-Heat Cup Tteokbokki). This development followed as a result.

The message we want to convey through this project is simple.
"Even without spiciness, it can be healthy and delicious."
We believe Wadiz is the most sincere space
where we can create that story together.

The participation of each and every supporter
will be the beginning of introducing a new category to the world: 'Zero-Heat Korean Cuisine.'
Hyeyum will continue its journey to promote the taste of Korea to the world
with healthy and sustainable K-food.

Thank you.
Hyeyum, a company that thinks | CEO Yeon-Seon Yoon