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Hello, I am the creator of Passion Treatment.BASAP developer here.
Having planned hair products for a long time, I have listened to countless consumer feedback,
and among them, 'heat styling damage' was the most common and the hardest problem to solve.
As a consumer who also needs to style my hair every day,
I felt a desperate need for a product that truly helps, so
I started this project.
I tested the product thoroughly from a consumer's perspective,
proved it with numbers, and improved it until I was personally satisfied.
I wanted to create a product that real reviews speak for, rather than advertisements.
Now,see for yourself with your own hair.
(I'm quite shy, so I'm greeting you with a character this time. I will greet you soon with a big smile!)
The reason I came to Wadiz is
"Using a hair iron every day, I felt my hair getting more and more damaged.
Even with treatments, once I applied heat, it ended up damaged again."
Anyone who finds it hard to go out without a hair iron can relate to this concern.
Can heat-based styling and hair restoration coexist?
This project began with that question.
In 2022, we began earnest efforts with the goal of product development.
After dozens of formula tests and clinical trials,
by utilizing the heat from styling irons,we created a treatment that actually increases protein bonding strength, and completed it.
For all 'styling iron users' who want to protect their hair,
we want to directly prove a product that delivers real change, ourselves.
Curious QnA
Q: What is the biggest difference compared to wash-off type treatments?
BASAP




































