



- Start your own online store selling over 10,000 products within 3 days after the funding ends.










What is a welfare mall?
It is also called a closed mall.It is a shopping mall provided only to members, with examples including large corporation welfare malls, employee malls, government employee welfare malls, and exclusive malls for specific communities.
Representative welfare mallsinclude Easywell, Benefia, Samsung Employee Mall (Blueberry Mall), and various government employee welfare malls.





Coexist through shared shopping malls!
- When you upload your product, it is automatically displayed by category in the shopping malls of all My eShop owners. The My eShop sharing system helps boost each other's sales!

Grow stronger with CEO BOX!

Community operation based on teamwork
- The CEO of the platform developer and marketing experts participate directly.CEO BOX offers proposals, communication, product information, marketing strategies, and more.Maximizes collaboration synergy.
Marketing support
- Share verified marketing materials and strategies within the team,Even beginners can easily increase their sales with our support.
Introduction to policy funds
- We continuously provide information on how to apply for policy funds to grow your online store through group chat.
- We collect and provide essential information from organizations such as the Small Enterprise and Market Service, Korea SMEs and Startups Agency, Korea Creative Content Agency, Senior Startup Support Center, and the Korean Intellectual Property Office.



My eShop, it's this easy.

- Just provide your shop logo information, and we will deliver your My eShop with the signboard attached via email.
- Logo image: Maximum width 220px x fixed height 80px.
- Footer (bottom information), shortcut image (192 x 192px).
- Just click the link delivered in the email to open instantly!
- Automatic upload of over 10,000 products.


- Share your eShop (My eShop) link anywhere you want, such as group chats, SNS, and communities.
Example:Kkomane eShop

- Register your product in the 'Recommended Products' category.
- Your product is automatically displayed on the entire ForMeWell shopping mall.
- Other owners' products are also automatically displayed in your shop.
- You can also select and display other products in your own categories within your shop.


How to use the 'Nag' feature.
- Add the product you want to your wishlist!
- Click the [Buy] button.
- Click the [Nag] button, then enter your [Nag message].
- After clicking [Copy Nag Address], paste it into KakaoTalk, text message, or SNS.
- If the other person [clicks the link] and [purchases], the nagging is successful!

Perfect for these situations!
- When you want to receive a gift on special days like birthdays, anniversaries, graduations, or school entrance ceremonies.
- When you feel troubled every time someone asks, “What do you want these days?”
- When you want to give a clever hint to your partner, friends, or family.
- When you want to cutely express, “I really need this!”


How to use the 'Recommend Product' feature.
- Add the product you want to your wishlist!
- Click the [Recommend Product] button.
- Enter the [Recommendation Message] and click [Recommend].
- Click [Copy Recommendation Link], then [Paste] it into KakaoTalk, text message, or SNS.
- The recipient clicks the link and considers the purchase!

Perfect for these events!
- When you want to promote your product.
- When you want to focus exposure on new or limited edition products.
- When you want to spread word-of-mouth and attract new customers.
- When you want to use it for influencer or product trial promotions.
- When you want to recommend product B to customers who purchased product A.


Key strengths of starting a ‘My e-Shop’ business for 2.75 million KRW.
1. Innovation in small capital startups.
You can start with a very low investment of 2.75 million KRW compared to traditional online stores, allowing you to launch your business without significant burden.
2. Automated Large-scale Product Integration
With a platform structure where over 10,000 products are automatically displayed and scalable, you can sell products from various categories without the hassle of sourcing and managing products.
3. Teamwork and Community-based Growth
Through collaboration among CEOs in the KakaoTalk group (CEO BOX), product information and marketing strategies are shared in real time.
Unlike traditional online stores operated alone, you can grow sales and the market together through synergy with your team members.
Joint marketing and promotions enable the influx of new customers and increased sales. This is a shared economy revenue model that surpasses the limitations of traditional online stores.
4. Efficient Passive Income Structure
Through platform automation and community participation, operators only need to focus on marketing and customer management, while product supply, delivery, and customer service are handled by the platform operator (ForMeWell), allowing you to minimize time and effort while expecting stable income.
5. Brand Growth Support
Various support is provided for brand growth, including personalized e-commerce store operation, efficient customer acquisition, and marketing.


The products I upload
To every My eShop nationwide
Are automatically spread everywhere.
- Even if you just share a link in the group chat, your products are sold along with over 10,000 other products.
| Category | Traditional Method (Independent Development) | My eShop |
| Platform Construction Cost | 10 million ~ 50 million KRW or more | 2.75 million KRW |
| Payment/Settlement System | Separate contract, 1,000,000~5,000,000 KRW | Included |
| Product sourcing and onboarding | Several million to tens of millions KRW | Included |
| Operations/CS | Several million to tens of millions KRW | Included |
| Time required until launch | Takes 2~6 months or more | Launch within 3 days |
| Risk | Risk of development failure, schedule delays, and unexpected additional costs | Start immediately without trial and error with a proven system |
| Maintenance | 1,200,000~2,400,000 KRW/year | 660,000 KRW/year (from the second year) |
- Platform, product sourcing, payment, settlement, CS, etc. All-in-one support
- Support for additional services such as operational know-how and marketing.
| Reward Name | Funding Amount | Reward Inclusions |
| Become a Shopping Mall CEO in 3 Days Project 'My eShop' | 2,750,000 KRW |
|

Special benefits for funding participants only.
- Early bird discount special price (3,300,000 KRW >>> 2,750,000 KRW).
- Community group chat (CEO BOX) invitation.


Why should it be 'My eShop'?
1. Automatic upload of over 10,000 products!
- With just funding, over 10,000 popular products are automatically registered in your shopping mall as soon as it opens.
2. Earn 8% profit just by sharing in group chats!
- Share your MyShop link in group chats, on social media, and more in a fun way.
- Whenever someone makes a purchase through your link, 8% of the sales is automatically settled.
3. Your products are spread across the entire shopping mall!
- When you upload your products to the MY category, they are exposed across the entire Formiwell shopping mall network.
- The products you upload are also displayed in other owners' shopping malls.
- With a community-based structure, products uploaded by other owners are automatically displayed in your shop category, providing more products and more sales opportunities.
4. Ultra-fast 8-day settlement system
- Your earnings are deposited into your account just 8 days after payment.
5. A true community-based e-SHOP
- The collective intelligence created by the community (CEO BOX) brings together the power to help a one-person shop grow into a unicorn company.
- You can enjoy various marketing opportunities such as joint promotions, collaborations, and networking by connecting with communities like Wadiz Maker Community.
In addition to the 8% profit,Brand growth, operational capability enhancement and other long-term values can also be gained.
Easy and fast to open!
Start with My eShop!

Makers who have products or services to sell,
- Adopt My eShop!
- Sales areas are expanded, and customer exposure is increased.
Supporters considering starting a business
- Start your business with My eShop!
- With an investment of 2.75 million KRW, you can instantly open a shopping mall selling over 10,000 products under your own brand and name.

Start right now with your own brand!
Why sell on Coupang and Amazon? Why buy?



Highly recommended for these people
- Those who want to generate online income with small capital and no inventory
- Those who have group chat rooms, SNS, or community networks
- Creators and small business owners who want to easily sell their products online
- Those who want fast settlements and an automated profit system
Required documents for store registration
- Business registration certificate (prospective entrepreneurs can submit later)
- E-commerce business report (prospective entrepreneurs can submit later)
- Copy of bank account
- Subdomain name (shop name in English)
- Logo image (220px or less X fixed at 80px)
- Shortcut icon (Mobile: 192×192px, PC: 512×512px)
- Footer (bottom image) (Seller company name,Business registration number,E-commerce Business Registration Number, etc.)
※ Image production agency available: Free (optional)
Final Words
'My e-Shop' is a startup platform that you start alone, but you are never alone.
A new shopping mall where everyone grows together with the team and with customers!
Start now on Wadiz!
FAQ
Q. Isn't building and opening a shopping mall difficult?
A. We provide everything, including the signboard (brand name), so you don't have to worry at all.
Anyone can start easily and quickly. Any difficulties can be solved together in the group chat (CEO BOX) for team support.
You will have the right to sell over 10,000 various products immediately without separate sourcing, greatly reducing initial operational risks and costs.

Q. Can I register my own products?
A. Yes, you can upload and sell your own products directly through the 'Recommended Products' category.
You can easily register and sell your own creations, goods, artworks, and other self-made products.

Q. How do I handle product sourcing and customer service?
A. The platform developer (Ryui Trading) is in charge. Operators only need to focus on marketing and communicating with customers.
Q. Can I really earn profits just by sharing the shopping mall link in a group chat?
A. Yes, although it may vary by individual, we will settle 8% of all sales generated through your My eShop link.
Q. How quickly is the settlement processed?
A. The payment will be deposited into your account at ultra-high speed just 8 days after the transaction.
Q. Funding amount Is VAT included in the 2,750,000 KRW?
A. Yes, that's correct. If you are an existing business owner (individual or corporation), you can receive a refund of 250,000 KRW.
If you keep legal proof such as tax invoices for expenses incurred before starting your business, retroactive application and refunds (if conditions are met) are possible when registering your business.
Prospective entrepreneurs who keep tax invoices (in their resident registration number) for expenses incurred during business preparation can benefit from expense processing for comprehensive income tax and VAT input tax deduction (if conditions are met, for general taxpayers). However, you must complete the 'data transfer' and retroactive deduction procedures immediately after business registration.

The background for preparing this project is,
Purpose of My eShop project's Wadiz funding
Market validation: We aim to verify actual demand and market response through crowdfunding, and to validate the effectiveness and necessity of the project.
Community building: By communicating with funding participants (supporters), we form an entrepreneur community and expand the network needed for practical entrepreneurship.
Realization of social value: This is part of a 'sharing project' to raise sponsorship funds for the successful hosting of 'Beyond the Sound 2027,' a world music festival enjoyed together with the hearing impaired.
Establishing a foundation for sustainable growth: By leveraging the initial success of the project through funding, we aim to provide more people with entrepreneurial opportunities and, in the long term, pursue market expansion and service growth.
Background of project preparation
Lowering barriers to entrepreneurship: Although many people are interested in starting an online shopping mall, there are various barriers such as lack of capital, information, and experience. The My eShop project was designed to lower these entry barriers and provide practical, hands-on education and support so that anyone can easily take on the challenge.
Importance of practical experience: We focused on the fact that actually operating a real shopping mall, rather than just learning theory, increases the success rate of startups. This is why we prepared this project.
Reason for choosing the Wadiz platform: Wadiz is a leading crowdfunding platform that connects makers with creative ideas and projects to supporters, allowing us to quickly gauge initial market response and gain promotional benefits at the same time, which is why we chose it.
Summary:
The My eShop project is conducting funding on Wadiz to provide practical experience and profit to those dreaming of starting an online shopping mall, with the goals of lowering entry barriers, verifying marketability, building a community, and establishing a foundation for sustainable growth. The background of this preparation reflects the importance of practical experience, realization of social value, and the advantages of the Wadiz platform.

Profile of AddUp CEO (Lee Jung-Yeol)
- Chairman of the World Sharing Festival Union Organizing Committee
- Chairman of the Korea-China Fu Bao Repatriation Promotion Committee
- President of the comprehensive economic media 'Just Economics'
- Publisher of Monthly Midjourney
- Former CEO of investment advisory company Megaburns

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ADDUP, INC.


