French organic honey, available only at our Paris store, is now available on Wadiz for the first time.

Bonjour, 

This is Popino, a premium select shop capturing the seasons and sensibilities of France.

In our busy and exhausting daily lives, we crave good food, but often end up settling for just anything.
At times, don't you suddenly feel, "I want to cherish myself a little more now"?

⏳ A daily life where leisure has long disappeared.
😴 A heavy condition that doesn't easily go away.
🍴 No matter how many Instagram-worthy restaurants you visit, true health remains unfulfilled.

Sometimes, you may want to disappear into nature, filled with dazzlingly beautiful flowers and fields that seem to offer healing.

We comfort that feeling with a single spoonful.
This project is not simply 'to sell honey.'
Popino is opening the doors to the French honey brand that is truly devoted to nature and honey,Miel Factory for you.

👉What kind of brand is Miel Factory?

Miel Factory, a sincere brand where rare nature and time reside.

From forests and fields across France, honey collected by bees from unique local ecosystems is carefully harvested using traditional methods and bottled right in France. To preserve the natural taste, all honey undergoes purity and quality checks and is completed as genuine French honey available only at the Paris flagship store. Popino chose this brand not just to distribute products, but to fully convey the philosophy of Miel Factory, which respects the nature of France.

A spoonful of honey filled with France.

Rémi Porto, founder of the Miel Factory brand, traveled all over France for years to discover rare and pure honey. The honey he selected is premium honey harvested from a single plant, known as 'Crus de Miels'—a collection that captures the flavors of the region, flowers, and nature itself.

Premium honey crafted with an honest philosophy.

Just like tasting wine, Miel Factory honey allows you to experience the climate, vegetation, and passage of time through its color, aroma, and flavor. Trust with beekeepers, a honey harvesting method that respects nature, and a philosophy of honest delivery to consumers. Miel Factory is a French premium honey brand that embodies all these values.

👉What products does Miel Factory offer?

1. Miel de Sapin (Fir Honey)

Fir honey from the Doubs region of France, honey from the forest rather than flowers.

Fir honey, with its deep amber color, remains in a smooth liquid form without crystallizing, allowing you to enjoy its silky texture to the last drop. The initial taste is a rich sweetness, followed by a lingering caramel-like depth and a subtle woody aroma that harmoniously spreads, leaving a luxurious flavor in your mouth.

Can honey be made without flowers?  Fir honey is produced in a completely different way from the flower honey we commonly know. Since fir trees do not produce noticeable flowers, bees collect honeydew left behind by aphids that feed on the sap of fir trees instead of gathering nectar from flowers. This honeydew is another gift of nature for bees, a harmonious product of the ecosystem created by plants, insects, and bees together.

Characteristics of Fir Honey

✅ Deep and rich flavor– Characterized by a heavy sweetness and caramel-like aftertaste from honeydew collected in fir forests.

✅Naturally derived minerals – Contains a variety of minerals such as iron, zinc, and magnesium.

✅ Traditional European taste – A honeydew honey enjoyed in Europe for centuries, pairs well with cheese, bread, and yogurt.

✅ Unique aroma and color– More intense color and a pleasantly bitter aftertaste compared to regular flower honey.

Why the Doubs region in France?

Located in the Jura Mountains, Doubs is a region with high altitudes above 700 meters, a cool climate, and pristine forests, making it a renowned production area for fir honey (Miel de Sapin). With abundant moisture and clean air, it is ideal for bees to collect honeydew, and the honey harvested here is a rare premium honey that fully embodies the local nature—a true 'terroir' honey.

*Terroir: Refers to the unique taste and aroma differences created by the combination of a region's climate, soil, terrain, and ecological environment. In other words, just as grapes of the same variety can have completely different flavors depending on the land and environment where they are grown, the taste of honey also varies depending on which forest, which flowers, and which soil it is collected from. Simply put, it can be called the 'fingerprint of flavor' crafted by the land and nature.

Miel de Sapin (Fir Honey) is recommended for these people. 

👍For those seeking a natural sweetness

👍For those who want to enjoy a light sweetness after a meal

👍For those looking for honey with a deep flavor

👍For those who want to add a special taste to their cooking

2. Miel de Lavande (Lavender Blossom Honey)

100% organic honey naturally harvested from sun-drenched lavender fields in Provence

This honey, with its bright creamy color, offers a refreshing and smooth sweetness from the first taste, filling your mouth with a subtle lavender aroma. It is a sensory gourmet experience, as if capturing the moment the flowers bloom in a single spoonful.

Features of Miel de Lavande (Lavender Blossom Honey)

✅Honey infused with lavender aroma - Edible aromatherapy: A spoonful contains a subtle lavender scent, providing both a mood boost and relaxation for body and mind.

✅RefreshingAnd soft floral sweetness: Not too strong, with a clean and gentle sweetness. - Even those who don't usually eat honey can enjoy it without burden.

✅For nights when you need a good night's sleep- Perfect for a healing tea time. With its stress-relieving and relaxing effects, it is ideal for ending your day when added to evening tea or warm milk.

✅Light dessert -  Pair it subtly and lightly with cheese, crackers, or Greek yogurt to create an emotional floral dessert.

Why the Provence region?

Provence in southern France is home to the most beautiful lavender fields in the world and is a terroir where the highest quality lavender honey is produced. Lavender grown in the sunshine, wind, and pure air has a deep fragrance and is rich in nutrients. The honey harvested in this region is a special premium organic honey that captures the scent and tranquility of nature.

Miel de Lavande is recommended for these people.

👍 For those who like the scent of lavender and are looking for fragrant honey.

👍 For those who prefer a smooth taste and a refreshing sweetness.

👍 Insomnia, Stress relief For those who need it.

👍 For those who want to add a touch of emotion to tea time or a home café.

👍 With the sentiment of Provence Gift honey For those looking for it.

3. Miel de Châtaignier BIO (Organic Chestnut Honey)

100% organic French chestnut honey harvested from the chestnut forests of Cévennes National Park.

It has a deep brown color and high viscosity, with an intense sweetness at first taste, followed by a subtle bitterness that fills the mouth. The sweetness is not overwhelming, offering a deep and robust flavor beyond mere sweetness.

Miel de Châtaignier BIOCharacteristics of (Organic Chestnut Honey)

✅ Deep and rich flavor – Made from chestnut blossoms, it is loved by gourmets for its harmonious blend of subtle bitterness and intense taste.

✅ Rich in minerals – Known to contain various minerals including iron, it offers a distinctive taste among honeys.

✅ Luxurious bitterness – Not overly sweet, its balanced bitterness stimulates the palate, making it suitable for a variety of dishes.

✅Traditional European digestive honey – In Europe, it has long been enjoyed after meals and pairs well with cheese, bread, or herbal tea.

Why choose the Cévennes region?

Located near the Rhône Valley in southern France, Cévennes National Park is a UNESCO Biosphere Reserve. With dense chestnut groves, fresh air, and a pristine ecological environment, it is also renowned for organic beekeeping methods that do not harm bees. The chestnut honey harvested in this special environment is more than just an ingredient—it is a true premium honey that conveys the heritage and terroir of French nature.

Miel de Châtaignier BIO Recommended for these people.

👍 For those seeking honey with a rich sweetness and deep flavor.

👍 Gourmets who enjoy a slightly bitter taste.

👍 For those who need daily iron supplementation.

👍 For those who want pure organic honey.

👍 For those who want a special pairing with cheese, toast, or yogurt.

4. Miel de Tilleul (Organic Linden Blossom Honey)

Organic linden blossom honey from northern France, a honey that combines a refreshing herbal aroma with a rich sweetness.

In the dense forests of northern France, this premium floral honey is harvested by bees from the subtle blossoms of the linden tree (Tilleul) that bloom at the beginning of summer. It has a bright amber color, with an initial deep and rich sweetness followed by a refreshing flavor reminiscent of mint and herbs that lingers in the mouth. This sensory terroir honey is perfect for both days when you need to focus and nights when you want to relax.

Features of Miel de Tilleul (Organic Linden Blossom Honey)

✅Rich sweetness and subtle linden blossom aroma. - The combination of rich sweetness and subtle linden blossom aroma fills your mouth with a full yet clean aftertaste.

✅Refreshing linden aroma like herbs. - A cool scent reminiscent of mint and lemon balm spreads refreshingly in your mouth.

✅Clear mind, relaxed body. - Contains naturally derived linalool, which helps relieve tension.

✅Honey that suits both the beginning and end of your day. - Add it to your tea for a refreshing start to the day, and a spoonful before bed helps you relax comfortably.

Why the linden forests of northern France?

Linden trees in northern France bloom in regions with cool climates and moderate rainfall, producing high-quality honey with a strong herbal aroma and high viscosity. In particular, the terroir of this area perfectly preserves the floral scent rich in linalool while balancing a deep sweetness with a refreshing herbal note. Once you taste it, the rich yet fresh honey will linger in your memory—this is Tilleul.

Miel de Tilleul (Organic Linden Blossom Honey) Recommended for these people.

👍 For those looking for honey with a refreshing herbal aroma

👍 For those who enjoy the harmony of deep sweetness and aroma

👍 For those who are stressed and need a good night's sleep

👍 For those seeking honey to enrich their tea time

👍 For those who want to clear their mind and improve concentration

5. Miel de Rhododendron (Organic Rhododendron Blossom Honey)

Organic rhododendron blossom honey from the highlands of the French Pyrenees. Clear and refreshing aroma, soft and mild mountain honey.

The French Pyrenees, pristine highlands over 1,500 meters above sea level. This is a rare, premium organic honey naturally harvested from rhododendron flowers that bloom only during the short summer. It has a light creamy color, a delicate and light sweetness without heaviness, and a clear, subtle herbal aroma that fills your mouth with the freshness of the mountains.

Miel de Rhododendron (Organic Rhododendron Blossom Honey)Features of

✅Light and delicate sweetness - Its subtle and clean sweetness, which is not strong and can be enjoyed without burden, is its charm.

✅The pure, natural aroma - The faint herbal scent of rhododendron flowers lingers in the mouth, clear and transparent.

✅Smooth and mild flavor – Not stimulating, it naturally pairs well with a variety of foods such as tea, yogurt, and desserts.

✅Extremely rare high-mountain honey - Rhododendron flowers bloom only for a short period and grow in high mountain areas that are difficult for bees to reach, making production low and the honey even more precious.

Why must it be the Pyrénées?

The Pyrénées are a representative native habitat of rhododendron flowers, and it is a special region where honey can only be harvested in high mountain areas above 1,500 meters. The rhododendron flowers here bloom for only a few days, and bees can collect honey only during that brief moment. Short harvesting, low yield, and deep flavor—all these conditions combine to create this honey, which is considered one of the rarest high-mountain honeys in France. This is a premium organic honey, capturing the one and only moment allowed by nature.

Miel de Rhododendron (Organic Rhododendron Honey) Recommended for these people.

👍 For those who prefer honey with a subtle and mild taste

👍 For those who like a gentle herbal aroma that is not strong

👍 For those looking for honey that the whole family, from children to seniors, can enjoy

👍 For those who want to aid digestion comfortably with non-stimulating honey

👍 For those who want to capture the essence of highland nature in a single spoon.

6. Miel de Bruyère Cendrée (Organic Bruyère Blossom Honey)

A rare premium honey harvested in the southern French Garrigue region, where wild ashy heather blooms.

With its deep amber color and smooth, creamy texture, this honey offers a rich and silky sweetness that fills your mouth, followed by a hint of astringency and earthy notes in perfect harmony. Intense yet balanced, this honey is a flavor-focused gourmet treat for those who want to truly enjoy the taste of honey.

Features of Miel de Bruyère Cendrée

✅Smoothand rich creamy texture - Its unique gel form melts gently on the tip of your tongue, leaving a lingering flavor.

✅A harmony of strong aroma and astringent sweetness - A complex flavor combining the bitterness of plant roots and the subtle sweetness of flowers stimulates the palate.

✅Contains iron and polyphenols – Along with the deep and rich flavor unique to chestnut blossom honey, you can enjoy a variety of minerals and plant-based components.

✅A rich honey loved by European gourmets - Widely used as a key honey to complete a French table, paired with cheese, pancakes, or meat dishes.

Why the Garrigue region?

The Garrigue in southern France is a very special terroir where Bruyère Cendrée (ashy heather) grows wild in its natural environment. Thanks to its dry climate, mineral-rich limestone soil, and untouched ecosystem, honey harvested here boasts an intense aroma, complex flavors, and high concentration unmatched by other regions. In particular, Bruyère Cendrée honey is considered an outstanding choice in taste, quality, and rarity, as it is difficult to replicate the same depth and character outside this area. Garrigue honey is not just a regional name, but a special premium organic honey imbued with nature, time, and philosophy.

Miel de Bruyère CendréeRecommended for these people.

👍 For those who love honey with a smooth and rich texture.

👍 For gourmets who enjoy complex flavors beyond sweetness.

👍 For those who like to pair honey with cheese, meat, or cooking.

👍 For those looking for a new kind of honey different from regular floral honey.

👍 For those seeking premium honey that could only be tasted locally in Europe.

🐝Is there organic honey too?

100% organic honey collected by bees from forests and fields across France.
Miel Factory is French/European organic mark a brand that has obtained this, delivering pure sweetness without artificial additives, just as in traditional beekeeping.

Many people are familiar with organic vegetables or fruits, but when it comes to honey,organic certification few know that it exists. Miel Factory's honey is officially certified organic honey, having received the 'European Organic Certification Mark (Euro Leaf)' and 'AB (Agriculture Biologique)'.

This honey is the true taste of France, once only available at the Paris flagship store.

🌿 What is the European Organic Certification (Euro Leaf)?

✅ EU official certification– Meets the strict organic standards established by the European Union (EU).

✅ Over 95% organic ingredients.– Principles strictly applied even to processed foods.

✅ Equivalent standards.– Equally applied to products imported from non-European countries.

✅ Check the logo.– The Euroleaf logo attached to the product is proof of reliable organic certification.

🌿 AB (Agriculture Biologique) certified honey

One of Miel Factory's productsThe French Ministry of Agriculture and Food is the official organic certification mark granted bythe AB label has been obtained. This label is only awarded to products that meet the strict organic standards of France and Europe,and is a mark representing French organic agriculture.

✅ Conditions for receiving the AB label

1. Must be agricultural products cultivated for consumption.

2. Cultivated in compliance with organic-related laws.

3. Raw materials areCultivated within the EU region Required.

4. Among the product ingredients,More than 95% are organic ingredients. Required.

5. French government-approved certification body Produced and manufactured under strict supervision.

6. Cultivated organic ingredients and cropsTraceable from the production stage. Required.

🌱 Why is it special?

🌍 EU organic certification Official honey certified

🐝 Traditional beekeeping that protects the environment and bees.

✨ Premium honey produced in small quantities and with high rarity.

🎁 Sophisticated gift box Perfect for gifts as well

**Product with organic certification mark included**

Previously sold only at the Paris flagship store in FranceOrganic honey from Miel Factory Is made using traditional beekeeping methods that respect natureContaining rarity and honesty Within each jar.

👉A real honey tip to enjoy Miel Factory honey twice as much!

✔︎Other small recommendations!

Popino's morning routine by the owner of Juchoyo 🍯🤎
Cold water + French chestnut honey + a drop of lemon 🍋
It makes your body feel clean, light, and centered.

Morning ritual 🍯🤎

🍓Strawberry × Bordeaux red wine × chestnut honey 🍷🍯
A French home-style recipe—wow, what could it possibly taste like?
A columnist who has been active in Paris for 34 years@paris_atelier_17Popino shares the beloved recipe of her French great-grandmother as a French honey dessert.
The subtle flavor of Bordeaux red wine, the tartness of strawberries, and the deep sweetness of 100% organic chestnut honey delivered directly from Paris.

🍓 Strawberry × Bordeaux red wine × chestnut honey 🍷🍯 French home-style recipe

🥣 Chia seeds, oatmeal, banana, dried fruits & honey

If you put chia seeds in soy milk or water and keep them in the refrigerator overnight, they will swell up nicely and be ready to eat the next morning.

Chia seedsFiber, protein, omega-3 fatty acids Are rich in nutrients, good for your health, and help with weight management.
Especially when added to oatmeal or smoothies, they create a feeling of fullness, making you snack less.

In the morningChia seeds + oatmeal + banana + dried fruits And finally,Honey dressing Was added on top.

Sapin honey (Sapin Miel) Has a rich sweetness and a caramel-like aftertaste, making it a perfect match for the mild chia seeds and oatmeal. Also, the creamyBruyère honey (Bruyère Miel) Is also a fantastic combination.

🌱 Chia seeds, oatmeal, banana🍌, dried fruits 🥜& honey🍯

🌿 A choice for myself, my family, and loved ones.

For modern people exhausted by stress and fatigue, honey is more than just a simple sweetness.A small comfort that restores body and mind. It is.
Just like our promise to 'not eat just anything,' we wanted to choose even a single spoonful of honey with care.
That is why we want to share this special honey first in Korea, with Wadiz supporters.

🥖 Luxury on a small table infused with Parisian sensibility.

The French do not simply add honey to their tea.
On baguettes and cheese, on yogurt and fruit, or as a secret ingredient in dressings…
Honey offers such a variety of sweetness and uses.
Putting premium quality into even the smallest ingredient is the beginning of Parisian sensibility. It is.

✨ STEP 01. Introduction to special benefits.

🎁 Wadiz exclusive reward (First release in Korea)

Experience the sweetness of French nature as your own little happiness, or share it as a special gift with family and friends.

1. Miniature 4-piece tasting selection (Limited to 100 sets)

– All four French flavors at once, limited to 100 sets (174,000 KRW -> 151,400 KRW *13% discount)

2. PremiumOrganic honey 3-piece selection(Limited to 100 sets)

– Paris flagship signature 3 types, limited to 100 sets (114,000 KRW -> 99,200 KRW *13% discount)

👉 These two are not even available on our official store.Wadiz exclusive package which is being unveiled for the first time in this project only.

3. Single honey 6 types (Wadiz exclusive discount)

– Carefully packaged and delivered safely and fresh from the Paris flagship to your home, limited to 200 sets each.

✨ STEP 02. Why pre-ordering is a smart choice

✅13% special discount: A set not available even on our official store, offered at a special price only for Wadiz backers.

✅Shipping included: When purchasing single items on our official store, an additional 19,000 KRW international shipping fee from Paris is charged, but on Wadiz, you can enjoy a reasonable price with the shipping fee already included and a discount applied.

✅First launch in Korea: A chance to experience honey previously sold only at the Paris flagship, now available in Korea for the first time.

✨ STEP 03. Satisfaction/Reviews

Supporters' participation is not just a purchase, but a journey to bring the value of French nature together.

Hello, I am Juchoyo, the CEO of Popino.

I have lived in France for 13 years and am conducting business between Seoul and Tokyo.
What I felt while living in France is that honey here is not just a simple sweetness, but a part of everyday food culture, as common as butter. Morning baguettes, cheese, even warm tea—honey was always a staple ingredient by their side.

For the past 10 years, I have also consistently enjoyed fir honey (Sapin Miel), considering honey not just as an ingredient but as a companion in life. What I have learned is that French honey, like wine, has a diverse range of flavors depending on the terroir of each region. Since it was difficult to find such French honey in Korea and Japan, I would like to specially introduce six varieties of honey, filled with French food culture and nature, through this Wadiz campaign.
Beyond simple sweetness, I want to share honey that adds a small value to everyday life.

"I hope the sweetness from the forests of France brings a little relaxation to your day as well. ✨🇫🇷"

#FrenchOrganicHoney #ASmallGiftForMe