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Hello. I am Selene, the creator of Boreum Seoul.
I have lived with atopic skin for 38 years.
Constantly changing water and bedding while flying was always a burden.
Even a slight lapse in hygiene would immediately trigger an allergic reaction,
and the itching would begin.
As a flight attendant, I have tried products from many brands,
but it was hard to find a product that made my skin feel 100% comfortable,
so I decided to create a brand called Boreum.
I started preparing in November 2022,
and poured my heart into making it.
Since this is all new to me, although it shouldn't be an excuse,
I believe there may be aspects that feel lacking.
That is why I strive to grow a little more every day,
and to listen to your voices as closely as possible.
So that you can contact me “directly” at any time,
I have included a QR link with each product.
Maker Instagram @selene.inthesky
Brand Instagram @BoReum.seoul
or at wecare@boreum.seoul.kr
Feel free to contact me anytime.
Because Boreum is a brand that grows together with you,
Your feedback is the greatest source of energy for my growth.
Thank you for choosing Boreum among so many brands in the world,
and for reading through this long explanation to the end.
I sincerely appreciate your time and heartfelt support.
I look forward to your continued support.
Cellini Dream
FAQ
Q. I have sensitive skin. Are the ingredients safe?
BHA (salicylic acid) is usually considered a moderate risk ingredient.
While BHA is highly effective, it can also be quite irritating.
Boreum delicately adjusts the ratio of BHA,
creating a formula that minimizes irritation and delivers only results.
Q. Does it contain any fragrance or coloring?
Boreum adheres to a fragrance-free and colorant-free policy.
As we travel around the world,
flight attendants experience both extreme cold and heat at the same time,
The ChaoReum Ampoule is designed to work even in such extreme environments,
so it can be gently absorbed into the skin.
We chose a premium ester oil derived from coconut.
To reduce stickiness and prevent rancidity (the spoilage of oil),
so that it spreads more smoothly and silkily on the skin,
this is a color that comes from a delicately refined formula.
In addition, antioxidant and soothing cacao extract is added,
bringing out the natural warm hue of the ingredients,
completing a color reminiscent of moonlight softly spreading across the night sky.
Why Wadiz?
Boreum Seoul wanted to create products that people would want to use for a long time.
Wadiz was the first place to truly understand that sincerity,
and the honest support and feedback from supporters gather here,
making it a space where the product can become even stronger.
We hope you will join us in the process of creating a better direction.
How will the funding be used?
Your valuable funding will be used for shipping and delivery, and
based on the actual usage feedback from our supporters,
it will be used for continuous product development.
The moment Boreum's Chaoreum Ampoule reaches the hands of our supporters,
and the moment it truly starts being used in daily life,
I believe that is the true beginning of the brand.
Not only for this funding,
At any time through the QR code on the back of the product,
We will directly reflect your warm advice and honest feedback,
and grow together into a brighter full moon.
@boreum.seoul