ODDLEMON Origin Co. Ltd.
A small museum in my hand
A hip reinterpretation of traditional Hojakdo
Design goods set
A special Seoul adventure with ChipsterPlay travel cards
Why Hojakdo now?
"Magpies and tigers, calling for good fortune and driving away misfortuneโJoseon's storytelling"
As the Duffy character from the Netflix animation <K-Pop Demon Hunters> is loved worldwide, Korea's traditional folk painting 'Hojakdo' is gaining renewed attention. This painting, which symbolizes magpies bringing good news and tigers chasing away misfortune, has been reborn with a modern design.
The late Joseon folk painting โHojakdoโA symbol of good fortune and protection is our lucky painting that captures both in one scene.
A design story where tradition meets modernity
The tiger from folk paintings transforms into a keyring!A modern reinterpretation of traditional Hojakdo: While maintaining the warm sensibility of Joseon-era folk paintings, it has been redesigned
with trendy colors and lines that the MZ generation will love.
Illustrations alive with detail: From the tigerโs spots to the magpieโs lively expression, the charm of traditional Hojakdo is fully captured.
Practical keyring & magnet: Attach it to your bag, pouch, refrigerator, or anywhere to bring good luck into your daily life.
A modern reinterpretation of traditional Hojakdo: While maintaining the warm sensibility of Joseon-era folk paintings, it has been redesigned
with trendy colors and lines that the MZ generation will love.
Illustrations alive with detail: From the tigerโs spots to the magpieโs lively expression, the charm of traditional Hojakdo is fully captured.
Practical keyring & magnet: Attach it to your bag, pouch, refrigerator, or anywhere to bring good luck into your daily life.
Hojakdo keyring
Components : Tiger main charm + Magpie mini charm + Mint/Black twist knot strap + Black carabiner
Korean-English story card + QR photo card (Seoul travel pack 10 spots) + (Wadiz limited) package
Tiger main charm: Yellow eyes, spots, and stripesA humorous folk painting-style expression is the charming main key point.
Magpie mini charm: As a sub-point symbolizing good news (good fortune), it brings positive energy together with the main charm.
Knot strap: Among Korean traditional knotting methods,handcrafted with an outer perimeter knot, making it sturdy while adding presence and trendiness with a mint ร white ร black combination and a noticeable length.
Black carabiner: Easy to attach and detach, and its modern finish matches well with any bag.
Story card (Korean-English): Kindly explains the meaning of Hojakdo and product care tips in both Korean and English.
QR travel card: When scanned,ChipsterPlay Seoul travel pack (10 spots) It will be automatically activated in this app.
Both sides are made of transparent acrylic, so the Hojakdo illustration will never peel off~
Hojakdo Magnet
Color options : Bright light green, indie pink (2 types)
Components : Magnet main body + Korean/English story card + QR photo card (for activating 10 spots in the Seoul Travel Pack)
Magnet main body: A strong round magnet is embedded on the back.As a protruding magnet, it can be securely attached to refrigerators, lockers, memo boards, and anywhere else.
Story card (Korean/English): Kindly explains the meaning of Hojakdo and product care tips in both Korean and English.
QR travel card: When scanned,ChipsterPlay Seoul Travel Pack (10 spots) It will be automatically activated in this app.
* Keyring detailed size *
The trendy Hojakdo keyring is a perfect palm-sized accessory that stands out wherever you go!
*Magnet Detailed Size*
Its cute credit card size makes it a great fit anywhere you stick it~
The Hojakdo keyring and magnetare 100% biodegradable
eco-friendly packaging made from sugarcane will be provided.
Special Benefit: ChipsterPlay 'Seoul Exploration Card'
A new travel experience where reality meets digital!
Every reward includes a physical travel card that can be linked with the ChipsterPlay app. Enjoy a unique digital experience exploring Seoul with AR technology along with your goods!
How to use? (3-Step)
Scan the travel card: Scan the included QR code to install the ChipsterPlay app.
Run the app & verify: After launching the ChipsterPlay app, scan/verify the QR code to automatically activate the Seoul travel pack. (Refer to the manual inside the product)
Visit & collect spots: Check 10 spots on the app map, visit each location, collect AR spot cards, and record your memories while viewing the map.
Explore 10 special spots in Seoul with AR
Hot places in Seoul such as Gyeongbokgung, Bukchon Hanok Village, Myeongdong, Hongdae, and Gangnam
Find characters through the AR lens at each spot to obtain hidden AR cards!!
Create special memories through the meeting of traditional culture and modern technology.
A once-in-a-lifetimeSeoul Spot AR Card The fun of collecting
Complete all 10 spots to achieve the glory of ALL CA.
Exclusive early access to the next series (for backers only)!
Additional reward opportunities through SNS certification events
What makes this project truly special?
A hip reinterpretation of K-culture: Following K-POP and K-dramas, experience the trendy transformation of K-traditional culture! Discover the new charm of Korean culture spreading worldwide in your daily life.
Practicality + special meaning: By infusing the meaning of good fortune and warding off evil into everyday keyrings and magnets, you can naturally experience traditional culture and wish for luck.
A highly collectible collector's item: The special design produced in limited quantities and the exclusive Wadiz set increase its collectible value.
The perfect gift item: It will be the best choice for friends interested in Korean culture or anyone looking for a gift with special meaning.
Enriched with AR experience: Beyond simple goods, this new cultural product offers a digital experience, making your Seoul trip even more special.
A piece of tradition,
Filled with everyday luck.
Seeing the character 'Duffy' from the Netflix animation <K-Pop Demon Hunters> being loved worldwide, I wanted to reinterpret the humor and positive meaning of our traditional folk painting 'Hojakdo' with a modern sensibility. In 'Hojakdo,' the magpie symbolizes good news and the tiger wards off bad luck, so I started this project with the hope of giving small but precious luck to people living busy lives.
If travelers visiting Korea could have a unique souvenir that embodies Korean culture along with a digital friend to explore various local areas, their cultural journey in Korea would be even more enjoyable.
Hello, we are dedicated to K-culture and cultural technology.
We are 'Odd Lemon Origin,' presenting trendy designs.
'Odd Lemon Origin' is a cultural content startup that designs Korean culture as a new cultural experience.
We are making various attempts to combine design and digital technology to make the charm of K-culture more familiar to people around the world.
This project combines digital technology with the traditional folk painting 'Hojakdo' to bring you a special experience that adds joy and luck to your daily life.
A special challenge through Wadiz!
We are making new attempts to combine modern design and AR technology with Korean culture. We believe Wadiz is the place where customers who best understand and support these special challenges gather. Wadiz is not just a place to sell products, but a community where supporters empathize with creators' stories and cheer for new ideas.