A Daejeon trip that begins with a single Dreamdori keyring tag.

Rediscovering the old downtown of Daejeon.
NFC travel keyring,Dreamdori Travel Link

Dreamdori Travel Link is
the start of your journey,a 'door' to Daejeon,and a 'key.'

✔️ NFC tag → Preference analysis

✔️ Daejeon old downtown travel spots recommended by Dreamdori

✔️ Introduction to Daejeon travel destinations by season (Current: Winter)

✔️ Map for travelers in Daejeon old downtown and local shop benefits

Many have traveled to Daejeon but only visited the Seongsimdang-Bank-dong area before leaving.

Daejeon, the so-called 'boring city'—is there anything to see?

Just lining up at Seongsimdang and taking a few photos felt lacking,
and the hidden alleys and spaces of Daejeon's old downtown were too precious to miss.

So we wanted to ask,

“Can we make the start of a journey a little more welcoming?”

Dreamdori Travel Link is
wanted to show you the Daejeon that comes 'after Seongsimdang.'

✔️ A travel destination within walking distance

✔️ Old alleys, modern architecture, emotional spaces

✔️ Experience the living stories of present-day Daejeon!

The moment you tap the keyring,Your journey begins!

When you tag the Kkumdori Travel Link to NFC
A webpage opens instantly without installing a separate app.

Kkumdori asks questions and analyzes your travel preferencesRecommends Daejeon travel destinations that match your taste For you.

Kkumdori Travel Link is not 'just a souvenir,' but a 'localkey that opens up travel' for you.

When you tag the keyring, Kkumdori conducts a personality testDepending on your preferences, what kind of traveler are you Let us know and we will recommend travel destinations in Daejeon’s old downtown that suit you for you.
And recommended travel spots by season, hidden restaurant information or local shop benefits are also provided.

This project changes the way you experience travel.

It’s not just about buying souvenirs at the end of your trip but about creating goods that make you walk the city—that’s what we wanted to make.

Dreamdori Traveling Link is a small good that helps you remember Daejeon longer!

✔ Upcycled plastic production - Eco-friendly & sustainable.

Made by recycling discarded plastic.Eco-friendly goods.
Lightweight and durable, for everyday use.In your bag, on your phone, or in a pouch. Can be used as a keyring.

✔ NFC enabled + content integration - A smart keyring that starts your journey instantly.

Tag on your phone. and,

Analyze your travel preferences.(Sentiment/night view/experience/gourmet, etc.)
Personalized travel destinations. Recommendations (photos/food/walks/experiences/architecture, etc.)
Traveler's map.(Naver) Guide.
Recommended destinations by season. Updates.
Local brand introductions, discounts, and events. Additional updates planned.

✔ Kkumdori IP + Daejeon local identity

Daejeon's mascot Kkumdori + recommendations for hidden gems in the old downtown → “Daejeon limited edition goods”

✔ Hybrid goods of physical + digital

Not just simple goodsConnecting travel guide + story sharing + travel experience

Why Wadiz, and why now?

Kkumdori Travel Link
Last October,Daejeon Bread Festival was unveiled for the first time
In November,COEX Travel Show was introduced only twice.

Since then,
It has not been officially sold anywhere yet.

Daejeon Bread Festival and Travel Show participation results

Over 1,000 visitors, 800+ buyers and event participants, 10+ collaboration proposals

Hundreds of travelers have already experienced it first, and were satisfied.!

Future sales plans
Centered on offline spaces in Daejeon are as follows.

This Wadiz campaign
is the only chance to meet
'Kkumdori Traveling Link' even if you don't visit Daejeon.
The only opportunity!

We recommend based on 'taste,' not just information.

✔ Travel preference analysis based on psychological tests

✔ Recommendations for downtown destinations based on your preferences

✔ Daejeon travel recommendations by season (currently recommending winter destinations)

✔ Introduction to local brands and benefits (benefits provided upon keyring verification)

Whether it's your first visit or you've been many times,
everyone will experience a different Daejeon.

Character & Story

A travel guide from space, Daejeon's mascot 'Kkumdori'

"Earthling, I've detected your preferences!"

Kkumdori is not just a simple mascot,but a friendly guide who matches and recommends your travel preferences.

Emotions, walks, gourmet food, photography, experiences...

What does your Daejeon look like?

Kkumdori Travel Link continues even after your trip ends.

When the seasons change,the recommendations change too, and when there are events,new content is released.

Unlike paper maps that get thrown away,this is an 'updated Daejeon-specialized travel good' that keeps getting better!

Choose according to your travel style!

We have prepared the travel-opening keyring 'Kkumdori Travel Link' and emotional goods filled with stories of Daejeon.

✔ Kkumdori Travel Link Keyring

✔ Daejeon Heritage Sachet (Magnolia Scented Air Freshener) Set of 4

Option: Modern and Contemporary History Exhibition Hall / Heredium / Temiora / Daeheung-dong Cathedral

✔ Kkumdori Bread Scent Sachet (Bread Scent Air Freshener) Set of 2

Option: Kkumdori & Kkumsuni / Twin Kids

✔ Kkumdori Traveler Pin Button (First Release on Wadiz) Set of 8

Option: Traveler Who Fills the Heart / Traveler Walking Through Time / Gourmet Explorer / Memory Collector / Night Walker / Energetic Adventurer / Relaxed Traveler on the Road / Sensory Collector Traveler

✔ Kkumdori Illustrated Postcards Set of 16 - Kkumdori Traveler 8 Types / Daejeon Heritage 4 Types / Kkumdori Bread 3 Types

[Kkumdori Traveler Postcards Set of 8]

Kkumdori Traveling Link
Since its launchIt has never been sold at a discount even once.

Only on Wadiz this time
✔️ Limited Set Discount
✔️ First Release of Kkumdori Traveler Pin Button

Hello, supporters! This is the maker of 'Kkumdori Traveling Link'.

"A travel planner who has been creating journeys for over 10 years is now redesigning city travel."

Hello.
I am A person who has lived not by 'traveling,' but by 'designing' journeys. This is me.

For over 10 years, I have planned, operated, and led travel products ranging from small group trips to government and association overseas training, and cruise journeys. As a planning director overseeing the development of domestic travel content, I learned that 'travel ultimately comes down to how you design the experience through various senses.'

Meanwhile, through operating a mobile mall and co-managing a lifestyle brand,the way products meet customers,, and the process by which good content grows into a brand, I have experienced these firsthand in the field.

Why was it 'Kkumdori Traveling Link'?

While preparing to start a business in Daejeon, one question kept lingering in my mind.

"Why do people who come to Daejeon always visit the same places?"

Many travelers come to Daejeon for Seongsimdang.
However, the journey that follows,
is not easily visible unless someone kindly opens the way.

So I thought.

"Instead of introducing obvious tourist spots, let's create a new style of local travel."

Making people want to know more about the local area,the local brand Lokey (LOKEY, the key to opening local experiences), was launched,with its beginning in Daejeon. Has been completed.

The key to opening Daejeon, Kkumdori Travel Link was born this way.

The sincerity contained in this project

Kkumdori Travel Link
is not a 'one-time souvenir,'

but something you want to tag again,
something you want to use again in another season,
and something you want to gift to someone,

a 'key to travel memories' is what we hope it becomes.

We hope this project
serves as a friendly guidefor those meeting Daejeon for the first time, and,
for those who already know Daejeon,offers a new perspective. We hope it becomes that.

Adorable Dreamy Keyring Explore Daejeon with a Single NFC Tap