1. The background that led us to prepare this project

When spending time with my parents and grandparents,
There were small but recurring moments we encountered.

Whenever I brought back supplements from overseas, they were happy at first,
But over time, they stopped taking them and the bottles just piled up in the drawer.
Even though I prepared them with care,
"It doesn't suit my taste," "It's hard to swallow," "It makes me dizzy"
Seeing them avoid taking it for these reasons,
I realized the problem was not the product itself, but its 'form and experience.'

But unexpectedly,
Snacks like macarons or brownies, which we thought "wouldn't suit adult tastes,"
Were enjoyed very much without any complaints,
And seeing them eat so deliciously,
I was reminded again that 'taste and enjoyment' are the most instinctive forms of care.

As we age, our digestion weakens and everyday concerns like constipation increase,
But those topics were too embarrassing to talk about openly.
Watching my parents say "I'm fine" before admitting they're unwell,
I started to think about how to address these concernsIn a more pleasant and lighthearted way, And began to search for a solution.

That is how the project called Noa Jelly began.

2. The project we are presenting this time has this story.

Noa Jelly is a product that completely reimagines the traditional form of health supplements.
It is a health jelly designed exclusively for seniors.

There is no need to swallow it like a pill,
nor is there the hassle of mixing it with water like a powder,
and it has a subtle flavor that is not overly sweet, making it perfect for daily consumption.

The most important thing is,
it is designed to fit the situations that most frequently occur in a senior's daily life.

• When your blood sugar suddenly drops,

• when you crave a sweet snack,

• when digestion is difficult and going to the bathroom feels burdensome,

it helps with comfort thanks to its prune dietary fiber base,
and can be enjoyed as a snack with its subtle sweetness.
We created it with the goal of being a 'delicious and healthy snack you can easily take care of yourself with.'

3. Hello, supporters. I am Bari.

Hello. I am the maker who created the Noa Jelly project,Bari (BARI).
There is something I naturally realized while raising two children.
Because babies cannot express their discomfort in words,
Parents have to take the initiative to constantly check, and see if they might have a cold,
Continuously making sure their stomachs are comfortable and that they are not constipated.
I also read the expressions and condition of my two children every day,
Trying not to miss even the smallest changes.

However, when it comes to adults, especially parents and grandparents,
I thought, 'They will tell me if they need something.'
I realized only later that I had lived under the assumption that they would express themselves.
Looking back now, adults tend to endure even more,
Saying they're fine even when they're uncomfortable,
And often hide their feelings because they don't want to be a burden to their children.

When my grandfather saw me preparing jelly vitamins or healthy snacks for the kids,
I still remember what he said.
'I wish they had things like this at the nursing home.'
'Why are the things for the elderly always bland and tasteless?'
That one comment completely changed my perspective.

Until now, silver food or senior nutrition products
Have remained as 'products that solve discomfort,'
But there were hardly any products that contained 'the joy of eating' and 'self-esteem.'
While I was preparing delicious and cute healthy snacks for my child,
It's even difficult to say 'Please eat' to my parents.
A reality where only bitter taste, powder, and pill forms remain.

In that moment, I made a big decision.
The small discomforts that even adults can't talk about,
Maybe we can solve them in a pleasant and delicious way.
Just like children, maybe adults can also have a 'healthy routine they enjoy because it tastes good.'

From that thought,Noa Jelly was born.

4. The reason we chose Wadiz

Noa Jelly is a jelly snack exclusively for seniors, a form not found in the existing market.
Since this is our first product launch,
Feedback from real users was the most important.
We believed Wadiz, with many supporters who seriously care about health and wellness,
was the most suitable platform.

Your opinions
will be directly reflected in the next stage of product development.
This project is not just about selling a product,
but a process of creating a 'new way of care for seniors' together.