Authentic Charcoal-Grilled Meat Just Like at Your Favorite Grill Houseโ€”Now at Home!

1. ๐Ÿฅฉ Original Straw Fire Grilled Meat - High-quality meat crafted with 15 years of patented straw fire grilling expertise 2. ๐Ÿ”ฅ Charcoal Flavor at Home - Straw direct fire pre-grilling delivers rich charcoal aroma and flavor easily at home 3. ๐ŸŽ Discount and Free Shipping - Large sets offered with 5% discount, free shipping, and complimentary sauces

Authentic Charcoal-Grilled Meat Just Like at Your Favorite Grill Houseโ€”Now at Home! Zippul Research Institute

1. ๐Ÿฅฉ Original Straw Fire Grilled Meat - High-quality meat crafted with 15 years of patented straw fire grilling expertise 2. ๐Ÿ”ฅ Charcoal Flavor at Home - Straw direct fire pre-grilling delivers rich charcoal aroma and flavor easily at home 3. ๐ŸŽ Discount and Free Shipping - Large sets offered with 5% discount, free shipping, and complimentary sauces

Authentic Charcoal-Grilled Meat Just Like at Your Favorite Grill Houseโ€”Now at Home!
US 7
90600 KRW




JIP Food is currently operating the Jipbul Research Institute brand.

Developer Won-Gon Oh has been creating meat infused with his unique know-how and dedication to straw fire grilling, which he has developed and maintained for 17 years. He has researched the optimal meat thickness, straw fire intensity, and heating temperature for straw fire grilling, and continuously strives for eco-friendly quality management.

We were the first to develop the straw fire whole pork belly menu and registered it as a patent, and we continue to maintain the only existing straw fire grilling method in Korea.



Won-Gon Oh's Straw Fire Story

This is a story from my childhood memories in Bonsuk Village, Bonryang, Gwangsan-gu, Gwangju, my hometown. I remember roasting barley and wheat in the fields with friends on summer days, getting black soot on our faces as we played. We would light dry pine needles and branches on the mountain behind our house to roast beans on a tin plate, and sometimes secretly take chickens and ducks (in a harmless way) to roast them on the mountain. These memories are so precious and bring tears to my eyes. When we plucked the chickens and ducks, my father would burn the feathers with rice straw at the edge of the mountain. That's how it was in the old days. The meat my mother cooked never had any unpleasant smell; instead, it had a subtle, savory aroma of rice straw that was so delicious. Now, even as I've grown older, I still can't forget the taste of my hometown from those days. And for as long as I can remember, I've always thought that the most delicious meat in the world isn't just grilled fresh on a pan, but is the savory, rich flavor you get when you grill it directly over pine branches or rice straw.

So, my long-held dream of grilling meat over oak and rice straw began 17 years ago when I started a restaurant called Ops Pocha in my yard. Since then, I have walked this path, leading to the current JIP Food Co., Ltd. and the Jipbul Research Institute.

We want to share the most natural and eco-friendly taste of nostalgic memories with our friends and families who live in suffocating, desolate cities and have forgotten their hometowns.

- Summer of 2014, Won-Gon Oh -



why wadiz?


We are now in our 11th year of online sales.

Although we have been selling our products, we believe that the market for meat grilled over straw fire is still small and not well known.

Since the Wadiz platform gathers supporters who pursue trendy and rational consumption, we believe they will better appreciate the charm of our straw fire products.

Also, we wanted the start of our funding to be a meaningful launch, and we believe that a fandom that trusts and supports us is more valuable than an unspecified majority.

We hope that by meeting new supporters through this opportunity, we can further enhance the quality of our straw fire grilling.


Funding Usage Plan


After successfully completing the funding, we want to improve product quality even further through production facilities.

Through online sales, we also want to upgrade our packaging to a more premium image, so that when sending gifts to loved ones, Jipbul Research Institute can help double the joy with delicious and clean products.