에센셜리 I ESSENTIALLY
The background behind preparing this project is
Although cleansing is something we always do at the start and end of the day,
After cleansing, my skin often felt tight,
There were many times when I just thought, “This is how cleansers are,” and moved on.
Ilearned about ingredients and formulations in the Department of Cosmetics,,
and realized that cleansing power and skin comfort do not necessarily have to be on opposite sides.
So this project
started from a very personal question: 'Is it impossible to have a less irritating cleansing?'
This cleanser is not a product that was completed in a short period of time.
For every single ingredient and every change in formulation,
I repeatedly asked myself, “Is this really necessary?” and “Is it okay to use every day?”
and refined it slowly.
This project we are presenting now has this kind of story.
Essentially Cleanser
When dispensed onto the hand,it feels as soft as a serum,,
and when it meets waterAir-to-serum formula that transforms into micro bubbles. This is it.
The reason for choosing this formula is simple.
To reduce the time spent rubbing on the skin,
and during the cleansing process,to minimize physical irritation. This is it.
Three key points that Essentially Cleanser values.
1️⃣ Cleansing power that reduces the need for double cleansing.
As a specialist, I redefined the standard of 'cleans well.'
I focused not on strong cleansing, but on removing just as much as needed, precisely.
2️⃣ A formula designed with post-cleansing skin feel in mind.
If your skin feels uncomfortable after cleansing,
I believed that is not a good cleanse.
3️⃣ A minimal approach for a product used daily.
Both ingredients and texture are kept moderate.
We focused on the basics so you can use it for a long time without getting tired of it.
Hello, supporters! This is Essentially Maker.
*Seahae Cancer Newsletter_Park Ji-hye Edition
Hello.
I am a cosmetics major, and now I am a maker running Essentially.
As a specialist, while making products,
rather than following trendy ingredients or sensational expressions,
I spend more time thinking about 'why use this ingredient' and 'why this formulation is necessary.'
Essentially Cleanser
is a product created to bridge the gap between the theories learned in the laboratory,
and the discomfort I felt while cleansing my face every day.
I can't say it's perfect yet,
but at least for this product,
I made it to meet the standards that I feel comfortable using every day myself,.
The reason I came to Wadiz is
rather than promoting this product through advertising first,
I wanted it to be validated by the choices of those who actually use it.
Wadiz is
What concerns the maker had when creating this product
I believe this is a space where we can share that entire process together.
This pre-order is
Essentially's official first launch,
and a stage where your feedback can help us improve.
Please join us throughout the project period.
If you like this project,
please support us by signing and sharing.
Each and every one of your participations
gives Essentially the strength to uphold better standards.