HARLIE-K
Up until now,
The so-called Bobusang Bagis
Forget them all.
Participate in fundingAll supporters
will receive a detachable pouch!
A pouch that easily fits up to a 14-inch laptop
Neat storage without sagging will help you.
Supporters, just pack your belongings.
Neoul Bag will cover heavy loads
with natural wrinkles that it will create for you.
Like this,a lot of belongings can be stored.
Hello,Wadiz's leading upcycled vegan fashion brand, This is Hyunjung Kim, CEO of Hallkay & HLK.
Over the years of running Wadiz funding, I have realized something. 'The true value of an upcycle brand comes from the process of delivering products that consumers need.'
Thanks to the sincere advice from Wadiz supporters, I spent a lot of time thinking about what products real supporters truly want. As a result, a new level of Bobusang Bag, 'Neoul Bag,' was born, overcoming all the shortcomings of the previous Bobusang Bag!
Easily available on the market
If we had used regular leather,A period of two years Until
It wouldn't have taken so long.
The core value of Hallikei & HLK: a sustainable life Because it was a difficult mission to maintain this while also overcoming all the shortcomings of the previous Bobusang Bag, it ended up taking two years.
(Time really flies.)
Data as of: 2024.11.15 / Data channel: Wadiz
CACTUS FIBER LEATHERโข
While searching for an eco-friendly fashion material that could create a luxurious atmosphere without harming the environment, I happened to discover CACTUS FIBER LEATHERโข in Jeju. In the past, cactus fruit was used as a valuable medicinal ingredient, but cactus leaves were considered useless and discarded after pruning. Inspired by this,ย Leather made by processing domestically grown (Jeju) cactus leaves cultivated organically without pesticides isย CACTUS FIBER LEATHERโข.
Have you heard of cactus leather?
If you have ever experienced a product made from cactus leather, it was most likely made from cactus leather produced overseas! In the case of imported cactus leather, cacti are cultivated solely for the purpose of making cactus leather. (Should we call it upcycling for the sake of upcycling?) Since both the cactus body and by-products are processed together, the leather tends to be somewhat rough and less pleasant to use.
On the other hand, in the case of CACTUS FIBER LEATHERโข discovered in Jeju,ย It uses naturally occurring cactus by-products (such as cactus leaves) as raw materials,ย Making it even more eco-friendly, and the texture of the leather is as soft and luxurious as the cowhide used by luxury brands.
Moreover, the pruned cactus leaves regenerate every six months, making it an innovative upcycled material that can potentially be used semi-permanently!
Unlike cowhide or synthetic leather
Unmatched lightness.
Just by changing my bag, my body feels as light as if I had a salad.
Everyone has probably experienced this.
The dedicated pouch features an easy attach-detach structure so you can easily remove it if you want more storage space.
The NEW Neoul Bag
now has an internal hidden card pocket
added!
Amazingly, inside the Neoul Bag the model is holding,there is a 14-inch laptop and luggage for a 2-night, 3-day trip, all packed inside.
To increase the bag's storage capacity,
we chose a wide trapezoidal design for the opening.
Initial sketch image of the Neoul Bag
The historical trapezoidal shape, combined with the soft leather, creates a natural design where the center sags when you carry the bag. At the same time, the minimal reinforcement distributes the weight, so even when you pack a lot, your shoulders don't hurt and you can carry it lightly.
You packed this much and it doesn't sag?
We applied double piping finishing to ensure the stability of the Neoul Bag's shape and to prevent sagging. Although it requires more cost and time during the manufacturing process, we boldly chose this method to provide supporters with a unique experience of the Bobusang Bag.
Allergy-FREE premium rhodium (platinum) zipper is used.
We added detail with the engraved HLK brand logo.
An integrated style where the bag body and strap are seamlessly connected enhances the design completeness and also helps distribute the weight on the shoulder.
Unlike regular bags with seams,check out the smooth side line of the Neoul Bag.
The integrated design is difficult to process,and the fabric consumption increases by 1.7 times compared to regular bags. However, we boldly added details to create a more perfect Neoul Bag.
After countless tests, we found a strap width that is idealโcomfortable on the shoulder and does not slip off.The most ideal strap width was discovered.
The engraved HLK logo at the bottom of the bag reveals a subtle presence.
The end of the strap is cut diagonally, adding an edge to the flexible design of the Neoul Bag.
The larger the bag,
the more small details make a big difference.
Neoul Bag has added small details with the user in mind, considering not only durability but also a timeless style that you won't get tired of even after long use.
#Maker Introduction
Harlikay isย an upcycled vegan fashion brand for a sustainable life. It also provides design development incorporating upcycled and eco-friendly materials, as well as production of upcycled products and educational services.ย It is a preliminary social enterprise and social venture. We are striving to grow in the upcycled, eco-friendly, and vegan fashion sector, which is still unfamiliar in Korea.Winning the Red Dot Design Award in 2018 marked the starting point for our growth, aiming to expand beyond Korea into the global market.
Harlikay communicates with the world by proposing a sustainable lifestyle through various means such as department stores, many offline channels, exhibitions, pop-up stores, and workshops. Harlikay plans to continuously launch various lifestyle items that are not limited to fashion, but also consider the environment and propose meaningful consumption.
Harlikay is a member of 1% FOR THE PLANET, donating 1% of annual sales to environmental protection activities and proven environmental organizations.
1% FOR THE PLANET is a U.S. nonprofit organization founded in 2002, serving as a global network and initiative of businesses, nonprofits, and individuals working together for a healthier planet. Its goal is to bring together resources and activists to promote wise giving for the environment. While 1% of sales may seem small, the cumulative donations have reached $170 million. Harlikayย is continuing concrete actions from product production to profit donation to contribute to society and create a better world for all.
#WHY WADIZ?
As always, Harlikay has come to Wadiz again to introduce Neoul Bag to Wadiz supporters who are striving to solve environmental issues. We hope that the value of sustainable fashion pursued by Harlikay will be well conveyed to Wadiz supporters this time as well.
The support and interest of supporters who cheer for new projects that do not exist in the world is always a great strength. We will continue to put our best effort into design for the environment and value, just as we have done so far.
The funding amount will be used for ongoing research and product development.
#Shipping Information
- Courier: CJ Logistics
- Shipping fee: Free (For Jeju/remote/mountainous areas, please select the 'additional shipping fee' option when funding.)
- Contact: Harlie K 053-261-1006 / harliekim22@gmail.com (10 AM - 5 PM / excluding weekends and public holidays)