Five colors Styled with
A daily mood.

Chosen after six months of deliberation and continuous testing.
The best color combination usable for both warm and cool tones!

Low-irritation test completed.

Safety, ingredients, and color—perfect in every way!

Complete today’s look with a lip keyring!

Reward Information

*Made with a high-concentration oil base specialized for serum care, a transparent formula may be dispensed first upon initial use. This is a natural characteristic of the lip serum and is not a quality issue, so you can use it with confidence.

If you experience ongoing discomfort during use or have any questions, please feel free to contact us anytime via Kakao Channel Talk (div skincare), and we will assist you.

Maker Introduction & Making Story

Hello, this is DIV.

DIV is created after years of research A skincare-focused cosmetic brand is.

With the determination to create cosmetics that truly work for the skin, we continuously research and challenge ourselves—from ingredients to skin delivery mechanisms—through layers of careful consideration.

‘JUVE LIP SERUM,’ unveiled for the first time on Wadiz, is also a product developed to address these concerns from a skincare-focused perspective.

Lips are the thinnest skin on the body and lack sebaceous glands, making them prone to dryness.
When moisture is increased, the texture becomes thick and sticky,
Color products tend to turn dull over time, making it difficult to maintain their initial clear pigmentation.

To address these two limitations, we planned a hybrid lip serum that satisfies both care and color at the same time.

By adding an exosome mechanism to the juve complex™ composed of plant-derived PDRN and seven peptides, we designed it to evenly deliver active ingredients to the lips, and with an 88% serum-caring formula, the more you apply it, the more moisture, volume, and glow build into a plump, hydrated shine.

From a dense, elastic texture that melts at lip temperature to a hybrid color that elegantly brightens your natural tone.

Color that begins with care,

We put a ‘lip care routine’ into the lip you apply every day.

Planned use of future funding

Future funding will be allocated to the development of div’s new products.
In addition to lip serums, we are developing a variety of skincare products.

Why we chose Wadiz

We believe Wadiz is a place that looks at good products by their ‘value,’ not their ‘price,’ and resonates with a brand’s authenticity.

Starting from the idea that lips are skin too, we created a slow-aging regenerative care lip serum based on skincare, with div’s own trendiness and original perspective.

Considering even the unseen moments, and upholding standards that feel comfortable for daily use.
We believe that this attitude itself is the authenticity div stands for.

We hope this lip serum becomes a product that builds trust the more you use it, and that our supporters experience div’s sincerity firsthand.

In addition, our supporters’ valuable funding, along with the additional production costs for this reward,
will be used as funds for the development of the next product.

We will repay your patience with an even better product.

Thank you.