Around X
Since 1990, Picasso has
Traditional Korean brush manufacturing techniques and
Started by inheriting the spirit of entrepreneurship.
- The beginning of the first inspiration for brushes, 1953 - 1960s
The first inspiration for Picasso Brush began with the 'makeup brush' handcrafted and sold by Ms. Ok-sun Jo, the mother of Sosan Pacific CEO Ik-je Ahn, after she graduated from Korea's first Busan Beauty Academy in 1953 and ran a beauty salon in Jinhae, providing hair and makeup services to military officers and their wives. Recognizing the value of beauty contained in traditional calligraphy brushes, she found joy in sharing somewhat rough brushes made by tying only the best materials with thread, and from such a mother, the true virtues of a merchant and the market potential of the tool business were envisioned. - The birth and corporate value of Picasso Brush, 1990s
Since 1990, CEO Ik-je Ahn has led Sosan Pacific Co., Ltd. for about 30 years, and since his inauguration as CEO, has focused on the corporate value of 'Picasso in all beauty,' leading Korea's representative artist makeup brush company and growing it into a global beauty company not only domestically but also worldwide. - The standard brand that most deeply embodies Picasso's identity. Through close cooperation and feedback with makeup artists for about 30 years, the brand was created at a premium level to meet the demands for excellent application and precise color. The natural hair was maximized to achieve optimal release performance, and the touch was designed to provide the ultimate gradation experience.
- Heritage natural materials are used so that even with multiple touches, a natural expression is achieved. Through various studies, the thickness of the brush hair was designed with great delicacy, allowing the amount of cosmetics to be released evenly while perfectly adhering to the skin, thereby enhancing makeup longevity.
For foundation, eyeliner, and concealer brushes that use liquid materials, post-processing increases the thickness and density of the hair to enhance liquid absorption, providing excellent adhesion and a smooth, comfortable touch.
Picasso Brush X AroundX has communicated with 49,000 supporters and successfully achieved a cumulative funding of 5.5 billion KRW on Wadiz. To date, more than 27,000 Wadiz supporters are cheering us on and following us.
So far, we have successfully introduced over 100 projects through Wadiz with excellent products, achieving a cumulative funding of 5.1 billion KRW. This time, we are challenging ourselves to fund the Picasso Brush set, Korea's representative brand with a 30-year history, through Wadiz.
The Picasso Brush brand is now growing into a global brand, exporting not only in Korea but also worldwide. We ask for your continued support and interest in this pre-order, and we will do our best to thoroughly check everything until the end to successfully complete this project.
We plan to use the pre-order funds not only for reward production but also for new product planning and A/S costs. In addition, profits generated through pre-orders will be reinvested in product development and in introducing excellent overseas products to Wadiz supporters.
We will continue to introduce excellent products and do our best to become the most trusted maker on Wadiz for our supporters.
Courier service used: Korea Post
Daily shipping capacity: 500 units
Shipping fee: 3,500 KRW
Packaging method: Courier
Shipping inquiry channel: 1588-3195
Additional shipping fee for remote areas: 3,000 KRW
A/S policy for defects occurring during use
If there is a defect in the product, it can be exchanged. However, issues such as scratches on the product packaging are not grounds for a refund of the successful funding amount. Within 7 days from the reward receipt date, the Wadiz Pre-order Return Policy takes precedence for initial defects.
- Warranty period: Within 7 days after receipt, if a defect occurs during use
- Policy: 1:1 replacement if a defect occurs in the product during normal use
Cases where A/S is not available
- If part or all of the reward is damaged, contaminated, or defaced due to the supporter’s fault
- If the item is returned arbitrarily without following the exchange request procedure through the maker
A/S contact point
- Customer center: Contact the Wadiz maker / Email: aroundx@aroundx.kr
- Consultation hours: Weekdays 10:00~17:00, lunch break 11:30~13:30, closed on weekends and public holidays