brand new day
Cup-style oatmeal This is the first time.
You may have seen pouch-style oatmeal,
but this kind of 'cup' style is probably a first.
Bowl? Spoon? Not needed. Everything is included in a single cup.Just take it out of the fridge, finish it, and recycle. We save you 10 minutes in the morning.
It contains more than three times the protein compared to regular oatmeal.Brand New Day provides the protein that regular oatmeal lacks.
(*Based on cinnamon banana consumption)
We have gathered only the 'favorite combinations' that are rarely seen in the oatmeal market but loved by everyone.Not artificial flavors,the rich taste of real ingredientsis packed in, so you won't get tired of eating it every day.
Brand New Day means 'a new start' and 'a new day.' Start the healthy lifestyle you've been putting off with Brand New Day Overnight Oatmeal! The perfect overnight oatmeal optimized for busy modern people.
It is made safely and cleanly through various certifications such as FDA certification, FSSC22000 - Global Inter Certification, HACCP certification, and ISO certification from the International Organization for Standardization.
Buying a large pouch, taking out a bowl, looking for a spoon, measuring grams with a scale... Powder scatters on the table, and after eating, you have to wash the sticky bowl.Have you ever felt stressed instead of healthier?
The inside of the cup'scut lineis the measuring cup.Just pour water or milk up to the line and you're done! No separate measuring is needed.
Don't worry about 'How much should I add?' It's perfectly portioned for a balanced meal. Simply pour the pouch inside the cup into the cup, and that's it!
After finishing, give it a quick rinse and separate for recycling, and you're done! We help you save time in the morning so you don't have to stand in front of the sink.
Let it sit in the refrigerator for 4 hours to mature. Even without heat, the most deliciously thick texture is achieved.
( The process of making overnight meal )
We do not lower costs by mixing cheap Chinese ingredients or materials of unknown origin. Because it goes into my mouth and my family's mouths,The world's most recognized premium originsare the only sources we stubbornly insist on using.
Oats are most nutritious and firm when grown in cool and humid climates. As the world's largest oat producer and home to pristine nature,Canadahas the perfect natural conditions for growing oats.
Canadian oats are larger and firmer than those from other regions, with superior protein and beta-glucan content. The rich, nutty flavor that deepens as you chew is unique to Canadian oats. Moreover,Canada operates the world's most rigorous grain quality control system. From cultivation to harvest, these 'trustworthy oats' are thoroughly managed.
This is not a low-cost powder. Made by pressing the finest Canadian oats, it preserves the popping texture and nutrition in every bite.
The recommended daily intake of oatmeal is 40g. Brand New Day Overnight Oatmeal contains an optimized amount of oats within the total weight of 50g, not exceeding the daily recommendation, so you feel full without heaviness.
Liquid protein shakes digest quickly and pass right through your stomach. The feeling of fullness disappears fast, and you end up looking for another snack before lunch.A proper 'meal' should have something to chew and should make you feel full.
Dietary fiber does more than just aid digestion; it acts as a'cleaner'that absorbs waste and toxins in the intestines and carries them out of the body.
Brand New Day is not just about filling up on calories.High dietary fiber absorbs water in your stomach and swells up, providing a heavy satiety that makes you wonder if your stomach has shrunk,giving you a lasting feeling of fullness.
Have you compared it to the white rice we eat every day?
Oats contain about 7 to 8 times more dietary fiber than white rice. Even if you eat the same amount, the feeling of fullness lasts much longer and it helps prevent rapid spikes in blood sugar.
We didn't just add any dietary fiber. We sourced it directly fromBelgium, home to the world's number one dietary fiber company. This is not just a simple grain powder, but a high-functionality ingredient used in health supplements (nutritional supplements).
This is a premiumsoluble dietary fiberthat people even take as a separate supplement. It serves as food (prebiotics) for beneficial gut bacteria, improves gut health, and is a key ingredient that softens hard stools and helps promote smooth bowel movements.
Liquid shakes pass through the stomach quickly without chewing. Digestion is finished before your brain even recognizes it as a meal.True satiety begins with the act of chewing (mastication).
Brand New Dayis made by coarsely grinding whole ingredients, preserving a crunchy texture that is enjoyable to chew. The more you chew, the more it stimulates the brain's satiety center, providing much greater satisfaction even with the same amount of food.
A typical serving of oatmeal contains only about 3.4g of protein. That's less than a single egg.We packed both animal and plant proteins to deliver 11g per cup. With three times more protein content compared to regular oatmeal,You can feel full and strong without worrying about muscle loss thanks to the overwhelming amount.
Did you choose just by looking at the protein content? What kind of protein is included is even more important. WeAnimal 7 : Plant 3have found the optimal mixing ratio.
We used Milk Protein Isolate (MPI) from the United States, the home of milk, as the base. It is on a different level from ordinary milk protein.
Only pure protein is isolated from milk, so it is absorbed quickly and efficiently by the body.
"Milk upsets my stomach..." Don't worry. Through a strict process, lactose and fat are removed as much as possible, making it easy on your stomach and low in calories.
It is rich in essential amino acids that our bodies cannot produce on their own, providing energetic mornings.
Many low-cost products on the market mix in Chinese soy protein to reduce costs. However,Brand New Day uses premium French pea protein from the home of gourmet cuisine.
French pea protein has a clean and savory taste without the unique beany flavor, and especially,Pea protein has a low risk of causing allergies and is very easy to digest.
"My stomach rumbles when I drink milk..." Don't worry. Brand New Day can be enjoyed comfortably by anyone without concerns about lactose.
Try mixing it with lactose-free milk (such as easily digestible milk) or water. Through the dilution process, when consumed,It meets the lactose-free standard,so you can enjoy it with peace of mind without worrying about stomach discomfort.
Many 'delicious oatmeal' products on the market increase their sugar content to mask the bland taste and create a sweet flavor. However, eating foods high in sugar on an empty stomach in the morning causes a 'spike.' This leads to drowsiness after eating, fatigue, andfat accumulation as the main culprit.
(Based on the cinnamon banana flavor)
With a small amount of added sugar, you can worry less about sugar intake, and instead of an intense sweetness,it preserves the subtle sweetness and nuttiness of the original ingredients (banana, cinnamon, etc.), making it delicious and sweet until the last bite without getting tired of it.
Without worrying about spikes, from parents concerned about sugar to those in their 20s and 30s managing their diet,anyone can enjoy it with peace of mind.
Did you find regular oatmeal too thick and hard to swallow like cement? We have created theoptimal viscositythat is most comfortable for Koreans to enjoy.
When you add milk or soy milk, it becomes moderately thick yet flows smoothly. On busy mornings, you can easily eat it without any discomfort.
We have gathered only the 'favorite combinations' that are rarely seen in the oatmeal market but loved by everyone.
Instead of artificial flavors,the rich taste of the original ingredientsis fully contained, so you won't get tired of eating it every day.
"The taste you had at the cafe!" Sweetreal banana ingredientsare sprinkled with fragrant cinnamon powder. The subtle cinnamon aroma blends perfectly with the nuttiness of the oatmeal.
"A burst of freshness!" Highly recommended if you dislike the bland taste of grains.Refreshing and sweet blueberryand smooth yogurt flavor will wake up your morning with freshness.
"Rich flavor as it is." The sweetness does not come from sugar.Premium cocoa powderis used to deliver a deep flavor that is on a different level from the bland chocolate oatmeal on the market.
Don't stress about making space in your fridge every time. The days of filling your freezer just for protein are over. Brand New Daycan be stored anywhere at cool room temperaturewith complete freedom.
Your office desk drawer, your car, the gym locker room—anywhere within reach becomes your storage space.
Buy plenty at once and enjoy without worrying about expiration dates or storage space. The reassurance of having a stockpile is different.
No need for a heavy insulated bag. Its compact size fits right in your bag, so you can easily take it with you on your way to work or school.
Korea Food Safety Management Certification (a subsidiary of the Ministry of Food and Drug Safety) / Factory certification that preemptively blocks microbial, chemical, and physical hazards by food type
It is difficult to obtain HACCP certification due to E. coli that often occurs in frozen/freeze-dried oatmeal. However, Brand New Day is produced in hygienic facilities that have passed the food safety management standards (HACCP).
FDA certification / Factory registration certificate for factories eligible for export to the United States
Global Inter Certification / An international certificate confirming that the food safety management system is properly established and maintained.
International Organization for Standardization (ISO) certification / Certificate proving that the quality management system is operated in accordance with international standards.
Brand New Day (brand New Day)
means 'a new beginning' and 'a new day'.
We believe that a single breakfast can change your whole day. Brand New Day Overnight Oatmeal is made to be a healthy choice that awakens your body and mind even in a busy daily life.
We removed the unnecessary and focused on natural ingredients and balanced nutrition. Take charge of your day with a bowl of oatmeal carefully prepared overnight, and move toward a better you!
Through Wadiz
The Wadiz site seemed to be optimized for startup company products. The Wadiz operating system, visual elements, and the guidance provided on the direction startups should take were all excellent, and the partner companies were also composed of professional teams, which was great.
Originally, we planned to market the product through Instagram or SNS promotions, but we wanted to first hear the opinions of existing Wadiz users through Wadiz funding. As we were confident in our product, we decided that the loyalty and word-of-mouth of existing Wadiz users would be more effective, so we chose this route.
Reward Shipping Information
Shipping Courier: Korea Post (Box Packaging)
Shipping Information for Remote/Island Areas: Additional shipping charges apply for remote and island areas (Jeju Island).
(For remote areas and Jeju Island, please select 3,000 KRW for the reward.)
How to Inquire:070-8065-2920 / Wadiz 1:1 Message
Refunds and Exchanges (AS)
Warranty Period: 1 month from the date of reward receipt.
- For 30 days after receiving the reward, the Wadiz refund policy takes precedence.
A/S Policy: If there is a defect or fault upon receiving the reward, free A/S is available. (Round-trip shipping cost covered by the maker)
* A/S Request Guide: If you submit your request with specific details to the contact information below, we will check and provide detailed guidance.
- Phone Inquiry:070-8065-2920
- 1:1 inquiry through Wadiz 'Contact the Maker' function
* In cases where it is not a reward defect
1) Depending on the measurement method, there may be a difference of about 1–2cm from the actual size.
2) Due to monitor characteristics and shooting conditions (weather, sunlight, etc.), there may be slight differences between the screen and the actual color.
3) Minor errors and fine scratches may occur during the production process.
For more details, please refer to the Returns/Policy tab above.