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White Wine Store
25-9, Seongnam-daero 997beon-gil, Jungwon-gu, Seongnam-si, Gyeonggi-do
White Wine Store



Republic of Korea Mugunghwa Offline Popup Store Guide B
Studio Metaphor
1st Floor, 23, Buljeong-ro 420beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do
Studio Metaphor

*Purchases are not available during visits; we will guide you through the funding process.
Hello,
I am Jin Chang-gi, who has been planning products for 15 years for the Blue House.
I am Jin Chang-gi, the CEO of 'Republic of Korea Mugunghwa,' who developed these products.

Hello, supporters,
I am Jin Chang-gi, who has walked 15 years alongside the Blue House, the symbol of our nation.
The Blue House is not just a space. It is a place where the history and symbols of Korea, along with countless moments, are accumulated. Before a product enters there for mere 'use,' I had to first consider the responsibility of representing our nation's dignity.For 15 years, I have focused on fundamentals over appearance, meaning over splendor, and lasting value over trends while planning and developing products. Although the Mugunghwa is Korea's national flower, if asked whether it is properly used and remembered in daily life, honestly, it is hard to say yes. It has become too familiar and too taken for granted, so its meaning and symbolism have gradually faded. That is why, with the intention of 'capturing the national symbol again, properly,' I aimed not just to create a souvenir brand,but to build a brand that designs the nation's values and spirit with the sensibility and time of today. Just as the standards required by the Blue House, I strive not to make things easily, not to attach anything carelessly, and to create a brand that remains honorable even after a long time.
Through this project, I want to show our supporters the standards and mindset with which 'objects embodying Korea' should be made.
Reasons for Wadiz Funding
We hope that Wadiz funding will become a process of creating 'products that embody Korea' together.
Rather than unilaterally presenting only the finished results, we want to work with supporters who share this standard and direction.
We aim to communicate from the early stages to create better products.
Reward Shipping Information
- Rewards will be shipped via Korea Post.
- A maximum of 100 items will be shipped per day in order. Any changes will be shared through updates.
- For inquiries regarding reward delivery, please leave a 1:1 message.
- For deliveries to remote or island areas, an additional shipping fee (3,000 KRW) will be charged. For Jeju Island and other remote areas, additional shipping fees will apply, and after the final payment for the project, we will contact supporters individually to provide the bank account information for direct deposit.
Republic of Korea Mugunghwa