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Experts in cosmetics, marketing, and branding have come together.
This story began with the conviction that the essence of care and beauty ultimately lies in habits.
It started from the desire to age beautifully like Choi Hwa-jung and Ko Hyun-jung, who stay true to the basics even if Botox doesn't suit them.
'Study King Genius' YouTube video capture
After observing everyone who takes care of themselves, whether they are actresses, influencers, or ordinary people,
Applying sunscreen every day, spraying mist without rest, regular exercise, always keeping the vanity organized, and maintaining clean hands.
" All of these were [habits]."
Among them, the most distinct common trait of those who maintain their habits the longest and truly set an example for many people was
[UV protection].
But habits never form overnight!
It's inconvenient to carry, it gets on your hands... So the abits teamstarted collecting inconveniences. We began.
Let's remove as many hurdles as possible so that there's no reason not to use it!
1) Without tools
2) Without a mirror
3) Without putting it on the back of your hand, etc.
4) Easy to carry
5) A size that fits anywhere
6) Can be used even on long flights.
7) Easy to reapply without inconvenience.
Collaboration with a trusted manufacturer. With
Real UV protection. The certified Abit Sun Mist was born.
Why we chose Wadiz!
A challenge to solve the inconveniences of existing sun care.
There are already countless sunscreens on the market. However, the stickiness makes reapplication unpleasant, and the hassle of getting it on your hands leads to giving up on sun care while out and about. This chronic problem persists.
We wanted to solve this 'inevitable inconvenience.'
It is difficult to try new, unproven formulas through general distribution channels,
but with Wadiz supporters who cheer for innovative value,
we believed we could start this new sun care paradigm.
"Could we really make it to the fourth round of funding?"
The vague worries we had when starting the project,
were turned into confidence by the continuous encore requests and support from our backers.
Thank you!
abits cosmetic





