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"Every living being needs a second life."
Hello.
I am Donghoon Shin, the founder of the Second Life Project.
For the past 15 years,
I have been running the brand marketing company <b>Wit & Sincere</b> and the cost-effective maternity product brand "I Am True" <b>June8 International</b>,
creating and growing various brands.
While launching countless products and brands, there have been many successful projects,
but at some point, I started to wonder.
"There are so many brands for people,
but why are there so few brands for abandoned animals?"
Animals rescued from the streets,
and those who pass away while waiting for adoption.
Seeing those animals,
"These animals also need a new life,"
I thought.
And that thought
was the beginning of the Second Life Project.
Second LIfe Project