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HEALLEN, created with 20 years of experience in the cosmetics field.
An aesthetic cosmetic brand chosen for its 'introduction' rather than advertising.
Recognized for its effectiveness and safety,HEALLEN is a brand that was first exported overseas.
HEALLEN began from the concerns of an expert who has experienced every aspect of cosmetics for 20 years, from sales to education, quality control, and product development.
"More convenient products, more sophisticated design, better ingredients."
After countless options, what HEALLEN valued most waswhether the skin feels comfortable and if it can be used with confidence. With the belief to create products that even sensitive and delicate skin, as well as children, can use without worry,we have researched prescriptions that reduce unnecessary irritation and give the skin a break.
That philosophy is fully reflected in HEALLEN's slogan, "Learning to heal body and mind from nature."
Since its establishment,HEALLEN invested three years solely in product development.
Rather than a quick launch,we believed that creating a single, highly perfected product comes first.
Even after the launch, product development has never stopped.
Based on the feedback from each and every customer who used our products,clinical feedback we have refined our formulas and repeated tests,
continuously improving the safety and effectiveness of our products.
Hillen's products are not "pre-made products",but products completed together with users.
Hillen's growth began not with large-scale marketing, but with recommendations from aesthetic and skin care professionals. Experts who experienced the products first recognized their effectiveness and safety, and began to introduce them voluntarily. That trust naturally extended to overseas markets.
Currently, Hillen exports to many countries including Dubai, the United States, Taiwan, Cambodia, Australia, Russia, Uzbekistan, and Vietnam,exported to multiple countries and has proven its product quality first.
Trust came before advertising, and it became a brand chosen overseas before being selected domestically.
Now, we want to share that experience and know-how with domestic customers through Wadiz.
We believe that good cosmetics are products you want to recommend to others.
Hillen is not a fast-consuming cosmetic,but a cosmetic you can keep and use for a long time and to create such products,
we are constantly considering new formulas even at this very moment.
Hillen will continue to bea brand that speaks through its products We will remain.
Reasons for Wadiz funding &
Plan for using the funding amount
HEALLEN is a professional aesthetic cosmetics brand that, based on the philosophy of "Healing and learning from nature," reduces unnecessary irritation to the skin,and researches prescriptions that help the skin recover on its own. The brand has been developing products that have been used first by aesthetic and skin care professionals,and have been verified for their efficacy and safety. Now, based on that experience, HEALLEN aims to maintain the standards of professionals whileoffering products that general consumers can use safely in their daily lives. as
it seeks to expand the scope of the brand.
Wadiz is not just a channel for selling products,
but a platform that recognizes good products first and helps them grow together, in our opinion.
Through this funding, HEALLEN aims not only to promote the brand,
but also to go through a process where the products themselves are evaluated and verified, which is why we prepared for Wadiz funding.
The amount raised through this Wadiz fundingwill be used entirely for product development and quality enhancement, rather than for a quick launch.A trustworthy product is what we value in our creation.
This funding is not for short-term results,but a starting point to shape the values Hilen has upheld and its future direction together. We will do our best to repay the trust you have shown through Wadiz,
and Hilen will greet you again with even better products.
Heallen Korea