What is the background behind preparing this project?

In fact, I created this shampoo for myself because I was suffering from severe hair loss. I was using it alone and found it worked so well, but a close acquaintance saw my scalp and strongly recommended that I launch it as a product. I am also a coffee roasting champion, and I thought it would be great to make good use of caffeine, so I designed the content with an obsessive level of detail. Because I am very particular, I even changed the manufacturer once, which delayed the schedule, but there are officially 11 recorded samples from the manufacturer. That’s how confident I am.

The story of the project we are presenting this time.

When discussing with the manufacturer about the product, I insisted that it must contain 1% panthenol. In reality, it was quite challenging to formulate with both 1% caffeine and 1% panthenol, so it took some effort. Later, I wanted to do more, so I added salicylic acid for my wife, who has a lot of scalp flakes. Additionally, to further help with hair loss relief, I included niacinamide, and this is not just a concept ingredient but is included at the amount specified by the Ministry of Food and Drug Safety.
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Many people ask what FUNDEE means. FUNDEE means "good dream" in Thai. I named the product in my wife’s native language, Thai, and FUN (written as "pan" in Thai) means dream. The meaning of dream comes from the coffee blend I created when our second child, who felt like a dream to us, came into our lives. This blend won the gold medal at Master of Cafe. So, this one bottle of shampoo contains the stories of my wife and our two children.
DEE means "good," so FUNDEE Premium Caffeine Shampoo means "good dream."
And I can’t leave out the story about the scent. The scent is of jasmine, rose, and lemon. The name of the first coffee blend I won an award with in 2015 was Charming. On the day we found out the gender of our daughter while she was still in the womb, I created the Charming blend, wishing for her to grow up charmingly. The representative cup notes (aromas) of Charming are jasmine, rose, and lemon. That’s why I obtained a perfumer’s license and personally blended the fragrance, then requested the manufacturer to produce it. This is my first "work" created this way. That’s why this shampoo is being released as the Charming Edition.

Hello, supporters! This is Maker Choi Ho-young.

While using commercial shampoos, I had one question.

"Are these ingredients really working?"

So I made it myself.

FUNDEE Premium Caffeine Shampoo Charming Edition is a product that started from the desire to properly use caffeine.

During one year and eleven months, with eleven rounds of sampling, I did not compromise on a single formulation or viscosity, pushing the standards so much that the manufacturer almost gave up.

As a result, I completed a shampoo that is not just 'included' but 'designed to work.'

Let me show you now why I went to such lengths to make this.