naturia
Curls occur due to an imbalance in protein bonds.Curvature forms in areas where the bonds are concentrated. That's what happens.
Even if you smooth the surface cuticle with heat treatment or chemicals, it is only temporary, increases damage, and does not fundamentally improve curls.
General proteins have a molecular size of about 10,000 Da, while low-molecular-weight keratin is about 1,000 Da, making it ten times smaller. These small keratin particles fill the lost proteins caused by damage and are deeply absorbed into the hair.
Low-molecular-weight proteins are quickly absorbed and fill the empty spaces in the hair.
Naturia's fiber keratin is a low-molecular-weight keratin, and even after rinsing with water, the keratin remaining inside the hair penetrates for up to 12 hours.
Maker Introduction
Hello, we are the Korea team of NATURIA, a professional hair care brand.
NATURIA is a brand that started in the United States and has been researching and developing professional hair care products in Korea for nearly 20 years, expanding worldwide.
For 20 long years, we have created high-performance products tailored to professional standards, but we always felt regret that their effects were limited to the space of hair salons.
"Can't customers experience professional care and results on their own after leaving the salon?"
With this goal in mind, NATURIA in the US and Korea joined forces to develop and launch our first home clinic.
There are many products on the market that contain the know-how of hair salons. But NATURIA is different.
We could have compromised on effectiveness for convenience and made it simpler, but we did not want to do that.
"Even if we divide the steps, let's capture the true professionalism of a real hair salon."
With this goal, we have incorporated the exact mechanism of salon clinics, and the ingredients are also carefully selected to be as high-performance as those used in professional products.
We hope that every customer who meets NATURIA can always maintain their true selves with professional care in their daily lives.
Thank you.
Wadiz Selected Reason
We are a professional brand that has not directly met consumers for 20 years.
As a result, we are still inexperienced in the consumer market.
A famous brand, beyond just the power of the brand itself,We believed that only Wadiz supporters would truly listen to our story and sincerity.
This funding is not just a simple sale for us at NATURIA.
It is a starting line filled with hope, where we directly deliver our expertise to real consumers, not just professionals.
As much as our supporters recognize our value, we will strive to develop even more professional and functional products,so that you can easily experience salon-level expertise in your daily life.
Supported by, and will support us to our supporters sincerely thank you.