Xiaoguancha Korea
It has never entered Korea before.
The tea chosen by the top 1% in China.
A tea enjoyed as a gift for executives dispatched by large corporations.
And a brand that only a few collectors could access.
The first single tea brand in East Asia.
Xiaoguanchai, a brand that surpassed 3 trillion won in sales.
The tea that was only allowed in China, now for the first time in Korea!!
Launching through Wadiz!!
"This tea is not just selling tea leaves. It is a brand that carries the time of artisans."
"Experience 14 years of accumulated technology and know-how in a single cup."
The strict standards of 10 intangible cultural heritage masters.
Xiaoguanchai possesses an originality that cannot be imitated.
The masterpieces of 10 inheritors of intangible cultural heritage representing China's famous teas.
This is how Xiaoguanchai is made.
From a single tea leaf to a masterpiece.
Out of thousands of tea gardens, only one is selectedโthe tea from the region chosen by the master.
A region not permitted to everyone, proven by the master's name.
A cleanroom at the level of semiconductor manufacturing.
The biggest information asymmetry in the traditional tea market is 'hygiene.'
Tea that used to be dried outdoors and packed in sacks.
Xiaoguanchai is produced in a cleanroom at the level of semiconductor manufacturing.
The final 1% of perfection is achieved through the master's palate.
Even if the smart factory brews the tea perfectly, the final 'pass' score is given by
the master's sense of taste and smell.
Not only tea, but also through collaboration with a UNESCO craft ambassador,
we have completed the tea as a work of art.
Tea enjoyed with a more sophisticated sensibility than coffee.
This is not just a beverage, but tea art.
A private tea time to treat myself,
A refined gift for someone special.
It's not just time spent drinking alone,
'A time to look within myself.'
The process of boiling water, adding tea leaves, inhaling the aroma, and sipping slowly,
That ritual changes your day.
01. The finest ensemble created by two contrasting materials.
"Modern and sensuous technical metal meets gentle, delicate, and deeply humanistic ceramics."
Metal, symbolizing the sophistication of a cold city,Metal and, embracing the warmth of earth and a long history,Ceramic Two materials with completely different properties come together to create a unique atmosphere never seen before. Beyond a simple cup, it becomes an object on your desk.
02. Noble elegance that is felt even without being revealed
"True value is felt deeply even when not shown; we have subtly embedded noble elegance within a restrained design."
Rather than flashy decorations, we focused on the restraint of lines and the essence of the materials. The solid sense of trust you feel when holding it, and the soft touch on your lips. The Xiaoguanchai mug hides care and elegance for the user within its invisible details.
03. The most perfect tea time just for me
So that you don't lose the comfort of a cup of tea even in a busy daily life, we designed the optimal capacity and functions for one person. Even without elaborate tea sets, just one Xiaoguanchai mug turns your space into an elegant tea table.
Drinking tea is not simply about quenching your thirst,but a time to prove your taste and depth, so that it can become that moment.
With Xiaoguanchai's single-serving mug, add a touch of refined warmth to your daily life.
Here is the background for preparing this project,
- Hello, supporters!
This is Xiaoguanchai Korea, introducing a premium tea experience.
We do not simply distribute products,
Our goal is to share the "right way to experience good tea."
We personally experience and compare various teas,
and among them, we select and introduce only brands with clear standards and completeness.
Through this project,
many peopleEast AsiaA new standard for tea We hope you experience it.
This project we are presenting has such a story.
- Xiaoguanchai is already an established brand, but it is not yet widely known in Korea.
Rather than simply selling, we want to meet people who understand and experience the value of this tea together.
That is why we chose Wadiz.
Together with our supporters,
We want to create a 'standard for recognizing good tea.'
Maker Introduction
Hello, supporters! This is Han Hyuk from Xiaoguanchai Korea.
Tea is not just a drink to quench your thirst,
It is a culture where you enjoy its aroma, taste, and the stories within.
In East Asia, it has long been a tradition to enjoy not just tea as a beverage, but also the culture surrounding it. Tea has long served as a medium connecting people, sharing relaxation and depth.
However, today we are more accustomed to tea as a quickly consumed 'beverage' in the form of a single teabag.
At this point, we asked ourselves a question.
"What truly makes a good tea?"
"What does it mean to truly enjoy tea?"
And as an answer to that,
Not just a simple product,"The standard-setting tea",
And to share the culture surrounding that tea as well,became our goal. That is what we set as our aim.
So through this project,
we aim not only to introduce a globally recognized premium tea brand,
โ Criteria for selecting good tea
โ Ways to enjoy tea
โ The cultural value of tea
We want to share all of these together.
We hope this project
goes beyond simple consumption,
and becomes a starting point for understanding and experiencing tea. That is our wish.
I still vividly remember the shock I felt when I first encountered Xiaoguanchai. The overwhelming aroma and taste perfected by China's top masters, and the small can that preserves that freshness flawlessly without the slightest error. I wanted to deliver this special experience exactly as it is to our Korean supporters.
Rather than a grand and rigid brand introduction, I would first like to share my sincere feelings contained in a single cup of tea.
"Can I truly convey the value of this high-end tea in its entirety?"
I asked myself this question countless times, and worked day and night to bring it to Korea in the best possible condition. I made no compromises in any part of the process, so that when our supporters open this small can and take their first sip, they can feel the same emotion I did.
This project is not just about simple sales. It is the first step in proving how much more perfect your tea time can be. I, Hyuk Han, and on behalf of Xiaoguanchai Korea, promise to repay your trust with the 'highest quality.'
Please continue to follow our journey. Thank you!
Support Signature / Open Notification Event
Among customers who provide a support signature or open notification, a drawing will be held at the time of reward delivery.
An invitation to the tea gathering will be given.
At the tea gathering, CEO Hyuk Han of Xiaoguanchai Korea,
and CEO Bon Kim of Chaum&Co will explain East Asian tea culture and Xiaoguanchai.
We will serve rare teas until you are fully satisfied.
