Balance Care
Maker Introduction
Core of Alchemy is a footwear brand that designs comfort on top of a trendy street mood.
We are not a brand that simply sells shoes, but a brand that designs the core of comfort and sells that core.
These are not shoes you take out occasionally because they look nice, or save for special occasions because they are expensive.
In front of the shoe rack,
"I think I might get tired today."
"I have to stand all day."
"I have to walk a lot today."
Shoes that your hand naturally reaches for without hesitation when you have such concerns.
Shoes you end up wearing every day, whether you wear jeans or slacks, whether you're going to work or going out.
That is the kind of shoe COA wants to create.
Reason for Wadiz Funding
The essence of shoes is simple.
To support a person's weight all day and keep their feet as comfortable as possible.
However, there are not many shoes made with serious consideration of that essence.
We have communicated directly with customers in stores,
Gone through ODM supply and design,
And managed 48 shoe brands in Busan, making and selling countless shoes.
All those experiences taught us one thing in the end.
The most important thing is the essence.
COA is a brand created with the determination to never abandon its essence.
Funding Usage Plan
Although this product is being introduced for the first time through Wadiz, it has already been thoroughly validated on Musinsa.
We sell more than 1,000 pairs per month on average.
There are customers who repurchase after trying them once, and some who wait up to two months when they are sold out.
Our greatest asset is not sales, but the trust of these customers.
Product Specifications
We are already entering overseas markets through various activities such as pop-ups in Japan.
Our future direction is clear.
Not the shoes I want to make, but the shoes customers truly want, the comfort customers truly desire.
With this motto at the center, we will expand more lines and create a wider variety of products.