A twinge from a sip of cold water. I thought enduring it was just normal.

Did you just endure the sensitivity again?
Have you ever checked the ingredients of the toothpaste you use every day?
We put it in our mouths three times a day, but we were too careless.

"I'm a bit tired today
Maybe that's why my gums feel sensitive..."

Have you always brushed it off this lightly?
Check if any of the items below apply to you.

Designed directly by a dentist couple
A toothpaste with only what you need, leaving out the bad stuff

Turned the tense brushing time
Into the most refreshing break that cares for you.
Less sensitivity, more comfort.

But this toothpaste,
Who made it?

"Doctor, I was so busy that I kept putting it off and finally came now..."

Every day, I face damaged teeth in the clinic.
Even though they feel a sharp discomfort every time they drink cold water,
Because of the unique sounds and fear of the dental clinic, they endure it,
And only come to see us much later.

"No matter how much I emphasized it in the clinic,
nothing changed at the patient's sink,
so it was useless."

That's why I decided to make it myself.

A husband on the front lines of treatment,
and a wife on the front lines of prevention.

There are many toothpastes made by dentists.
But what kind of dentist made it is important.

What if a surgeon made a health supplement?
What if an ophthalmologist made a bone supplement?
Even for experts, if it's not their field, it's less convincing.

It's the same for dentistry.
There are restorative dentists who treat cavities, oral surgeons who place implants, orthodontists who do braces...
There are many specialties within dentistry.

Among them,preventive dentistry is not about treatment,but about creating a state where treatment is not needed, as its goal.
We study the ingredients and effects of toothpaste, toothbrushes, and oral hygiene products used every day.
Helping patients prevent cavities and periodontal disease on their own in daily life.
That is the domain of preventive dentistry specialists.

There are only 43 preventive dentistry specialists nationwide.
One of those 43 personally designs the ingredients,
and verifies them by using the oral care brand every day.

Toothly is the only one.

Five essential ingredients for sensitive teeth,
Each has its own role.

Less but Better

Carcinogenic tar
Hormone-disrupting parabens
Mucosal-irritating surfactants
— All removed.

No artificial coloring
No parabens
No triclosan
No chemical surfactants
No CMIT, MIT
No mineral oil

100% full ingredient disclosure. Nothing is hidden.

Toothpaste without tar has
no color.

Do you know why toothpaste is blue, green, or red?
It's because of tar dyes.

Tar dyes have nothing to do with the effectiveness of toothpaste.
They are added just to make it look appealing.

But do we really need such ingredients in toothpaste that we put in our mouths three times a day?

Tar dyes have been reported to cause allergic reactions, oral mucosa irritation, and even cancer concerns with long-term exposure.
In fact, some tar dyes are restricted for food use in Europe.

Toothly does not contain tar dyes. That's why it has no color.
This nearly transparent color is proof that nothing is hidden.

Effective removal of bad breath!
With just one brushing,
Bad breath 3.3ppm → 0.5ppm

(Left) Before using toothpaste 3.3ppm / (Right) After using toothpaste 0.5ppm

This is the result of directly measuring bad breath with a detector after brushing with Toothly Sensitive Toothpaste.

It is not just a toothpaste for relieving sensitivity.
The CPC (cetylpyridinium chloride) ingredient suppresses harmful oral bacteria that cause bad breath and,
xylitol balances acidity Provides relief.

Sensitive teeth care and bad breath control, all with a single brushing.

Explained by a preventive dentistry specialist.
How to use Toothly Sensitive Toothpaste.

Why do teeth become sensitive?

Potassium nitrate toothpaste
How does it work?

01
Soothes the nerves.

Sensitive teeth occur because the nerves inside the teeth overreact to external stimuli.
Cold water, hot soup, sour fruits—things that used to feel normal suddenly start to feel sharp and painful.
Potassium nitrate (KNO₃) in Toothly releases potassium ions (K⁺) every time you brush. These potassium ions gradually accumulate around the tooth nerves, blocking pain signals even when the nerves are stimulated.
Simply put, the stimulus still reaches the nerve, but the nerve no longer signals 'pain.'
With consistent use every morning and evening, noticeable relief from sensitivity usually occurs within two weeks.

02
Physically blocks exposed dentinal tubules.

Healthy teeth are covered by a hard enamel surface. However, improper brushing habits, gum recession, or acidic foods can wear down the enamel or cause the gums to recede, exposing the underlying dentin.
Dentin contains thousands of tiny tubules (dentinal tubules) connected to the nerves. When these tubules are open, stimuli like cold water or wind can directly reach the nerves, causing sharp pain.
The active ingredients in Toothly toothpaste seal the openings of these exposed tubules, blocking the pathway before the stimulus can reach the nerves.
In actual SEM (scanning electron microscope) studies, using the toothpaste twice a day for two weeks resulted in nearly 100% closure of exposed dentinal tubules.

In other words, Toothly Sensitive Toothpaste

① Calms the hypersensitivity of nerves,
② And cares for sensitive teeth with a dual-blocking system that blocks the pathways of irritation.

It doesn't work instantly after just one use,
The more consistently you use it every day, the more effective it becomes.

That's why 'habit' is important.

We speak with data, not just words.
Three clinical evidences supporting the design of TOOTHLY,
Three clinical evidences,

The following information is not the clinical result of the final product,
But general information about specific raw ingredients.

Perfectly, even in places you can't see,
Proven by quality.

Effectiveness proven in daily life.

OnlyWadiz Exclusive to,
The best special benefits.

Erase fear,
And fill with comfort.
A small change above the sink.

Less sensitivity, more comfort in your everyday life.

Designed directly by a couple of dental specialists.
Premium oral care brand.

toothly.kr

#Maker Introduction

Hello. We are TOOTHLY, a premium oral care brand created by a couple of dental specialists.

The husband, a practicing dentist, treats patients' teeth every day in the clinic.
The wife, a preventive dentistry specialist, researches so that such treatments are not needed in the first place.
Researching the ingredients, effectiveness, and safety of oral hygiene products is the main job of a preventive dentistry specialist.
TOOTHLY is the only oral care brand in which one of only 43 preventive dentistry specialists nationwide directly participates in product development.

We wanted to place the concern we always felt in the clinic—"If only you had come a little earlier..."—right on your sink.

We boldly exclude harmful ingredients and include only those necessary for sensitivity, disclosing 100% of all ingredients. We believe that an honest ingredient list builds trust longer than flashy marketing.

TOOTHLY toothpaste is designed and used directly by experts, because it is something you put in your mouth every day.

#Reason for Wadiz Funding

Because this is the first step in bringing our expertise outside the clinic.

We are still a new brand without large advertisements or famous models. Instead, we have clinical experience built by meeting thousands of patients directly, and a commitment to each and every ingredient.

We were confident that the first to recognize our sincerity would be Wadiz supporters who choose value over trends.

All funds raised through this campaign will be invested in product development and clinical research to complete TOOTHLY's next oral care lineup, following our toothpaste for sensitive teeth.