At some point, your parentsstarted to care about

anything that was good for their health,

and began to take care of themselves one by one.

Don't you now understand the reason behind it?

There are days when meals feel like a chore,

and days when,

in the midst of a busy life, you lack time to take care of yourself.

There are also days when you simply don't have enough time.

Maehwa Deungseon, Technology in the Name

Maehwa Deungseon is a name that embodies the characteristics of the technology, and it is also the name of the first product to which this technology was applied.

Why was it plum, of all things??

When cleaning or doing laundry, using citric acid can help make tasks that are difficult with just water more effective. The important thing is that citric acid does not create the result itself, but rather plays a role in the process.

Plums also contain various organic acids, including citric acid.

Heokon asked a question here.

"What kind of result could be created if these organic acids were used in the blending and extraction process of the raw materials??"

The initial result was a failure.

The organic acids in plum created a stronger acidity than expected when combined with the other ingredients, and no matter how much the mixing ratio was adjusted, it was difficult to achieve a satisfactory result. It was far from what the developer had hoped for.

Perhaps many people would have felt the limit at this point and stopped development..

However, Hyukon did not give up.

By looking at traditional ingredients from a new perspective and repeating countless combinations and extraction conditions, Hyukon eventually discovered a way for the organic acids in plum to harmonize naturally with other ingredients.

Even after that, over two years of repeated manufacturing and verification, the stability and completeness of the blend have been steadily refined.

Hyukon saw plum not just as a familiar ingredient, but as one that could unlock the potential of other ingredients used together in the blending and extraction process.

A new approach to blending and extraction based on the organic acids of plum..

Reinterpreting tradition to view familiar ingredients from a new perspective, and reconnecting each other's potential..

We named this technology 'Maehwa Deungseon'..