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MAKER STORY
Hansopoom Artist Kim Sangmin
"In those brief 3 seconds when you hand over your business card, what kind of impression do you want to leave?"
The moment you hand over your business card at a business meeting or networking event lasts at most about 3 seconds.
It is a very short time, but that brief moment tends to be remembered for a long time.
In that moment, we often show our 'attitude' and 'impression' before we even speak.
However, the business card holders that many people use are quite similar.
Plain leather, familiar shapes, designs you see everywhere.
They are practical, but somehow feel lacking and bland when it comes to expressing who I am.
'Isn't there a way to show myself more impressively, in a way that's more true to who I am?
Isn't it possible to create a business item that also reflects my taste and class?
This project began with these questions.
"Light that never changes even after a thousand years: A reinterpretation of mother-of-pearl"
Mother-of-pearl is a material that has long symbolized Korean beauty, radiating a different brilliance at every angle of light.
We wanted to reinterpret the unique light of mother-of-pearl in a modern way.
For this project, instead of using real mother-of-pearl, we expressed its unique iridescence with a hologram foil technique.
Inspired by traditional beauty, we reinterpreted it in a lighter and more practical way,
capturing it within a modern minimalist design.
A business item that breaks the stereotype of being old-fashioned and brings the light of tradition into today's sensibility.
That is how our mother-of-pearl business card holder was completed.
WHY WADIZ
A new genre envisioned by Hansopoom
'Popular Craft'
"The beginning and growth of Hansopoom have always been together with Wadiz supporters."
Hello, supporters!
This is Yoonseo Jang, CEO of 'Hansopoom,' a brand that captures the beautiful stories of Korea.
This time, we are excited to present a product that will brighten up your business routine.[Mother-of-pearl Business Card & Card Wallet] We are truly delighted and pleased to reconnect with our supporters through this project.
All this time, Hansopoom has received overwhelming love by reinterpreting the heritage of our tradition with a modern touch through Wadiz, with products such as the [Mother-of-pearl Passport Case], [Sokotture Doorbell], and [Bodhisattva Candle]. The reason Hansopoom, which started with nothing but pure passion for tradition, was able to firmly establish itself as a brand was thanks to the warm support of Wadiz supporters who believed in our potential.
While we are always deeply grateful for the support of our backers, we have also felt regret that we have not been able to fully convey the deeper and more diverse beauty of Korea.
That is why Hansopoom has decided to take another leap forward. We have formed a strong team with craft artists from various fields,and in 2026, we are working tirelessly to introduce even more refined projects to the world.
Hansopoom's vision,
'Popular Craftworks'
Not tradition viewed only through museum glass,but creating craftworks that everyone can enjoy in their daily lives as naturally as breathing. This is the new genre of [Popular Craftworks] that Hansopoom defines and pioneers. While preserving the unique artistic value of crafts, we are constantly striving to add practicality suited to the modern lifestyle.
Building on the radiant aesthetics of the 'Mother-of-pearl Passport Case,' which has received so much love, we have taken a step furtherto create an item that can be used most frequently and conveniently in business meetings and daily life, expanding our product line.
Please join us once again as a reliable companion on Hansopoom's new challenge and journey toward popularizing crafts.
Thank you.