[Wadiz Debut] Seoul’s Slowest-Cured Charcuterie Feast

[First Release on Wadiz]

Carefully made in the alleys of Jeongneung

A full table of Haengbok Food charcuterie

From a small cooperative called Together Value, started in traditional markets and local alleys,
We make honest charcuterie perfect for daily meals.

From familiar meals like handmade sausages, tteokgalbi, and meatballs,
To special brunch items like jambon, pastrami, and bacon,

Even those new to Haengbok Food
Can easily make a choice with our preparations.

Made for a long time in the alley,

Convenient at the dining table,

Meat can be made quickly.

By using strong seasoning to enhance the flavor,
And adding aroma in a short time,
Production becomes much easier.

But Haengbok Food makes it a bit slower.

To preserve the original taste of the meat,
We age it at low temperatures for a long time depending on the product,
Cook it slowly, and infuse it with a subtle wood aroma.

In a small manufacturing space in the alleys of Jeongneung
Meat made without rushing.

That is why Haengbok Food introduces itself as
‘The slowest meat in Seoul’ to others.

Is this your first time meeting Haengbok Food?

Haengbok Food started in Jeongneung, Seongbuk-gu, Seoul,
as a local charcuterie brand.

It is not a large, well-known brand,
nor a company with stores all over the country.

We meet customers in traditional markets and local shopping districts,
offer our food directly at local events and expos,
and have created each product by listening to customer feedback.
We are a small food manufacturing brand.

Rather than flashy advertisements,
we trust a single word from customers who say, “It was delicious,”
and have grown little by little.

This project is Haengbok Food’s
first Funding on Wadiz.

Because this is a brand you are meeting for the first time,
instead of recommending many products indiscriminately
Which product should I start with?
We will kindly guide you.

If charcuterie feels difficult,

Charcuterie refers to the process of curing meat with salt and spices,
cooking and smoking it to enhance its taste and flavor,
and is a culture of processed meats.

There are some unfamiliar products like jambon or pastrami,
but in fact, they are not far from our dining table.

In the morning, grill bacon and eggs,
make a jambon sandwich for lunch,
and serve kielbasa and meatballs for dinner.

Haengbok Food makes charcuterie
not as a difficult food for special occasions,
but as something you can easily enjoy in daily life,
as a delicious protein meal, that is convenient.

Three principles Haengbok Food follows

1. We do not mask the taste of the meat.

Rather than making it overly salty or covering it with strong flavors,
we make it so that the natural flavor and texture of the meat stand out.

We apply the appropriate marinating time and cooking method for each product.
We use only as much salt and spices as needed.

2. We do not cut corners on time.

The jambon, pastrami, and bacon from Haengbok Food
are not simply finished by adding flavor in a short time.

Depending on the product, we age it at a low temperature for a long time,
then slowly cook and smoke it,
so the flavor permeates deep into the meat.

Rather than fast production,
we focus on the aroma and taste you experience when you open a pack.

3. We taste-test and refine our products ourselves.

Haengbok Food does not simply make products first
and then add explanations for customers.
We cook and taste the products ourselves in the store to refine them.

We consider how to reheat so the juices come alive,
which bread pairs best,
and whether the seasoning is suitable for both children and adults.

We do not rely on the manufacturer's standards,
but think about the actual dining table of the people who will eat it.

Which should you try first?

We will show you all of Haengbok Food's products,
but have prepared only four simple choices.

① First Experience

For those who want to try Haengbok Food without any burden.

② One Meal for the Whole Family

For those who need products that everyone from children to adults can enjoy together.

③ Brunch

For those who enjoy sandwiches, salads, and home cafés.

④ All-in-One

For those who want to experience all of Haengbok Food's products at once.

You don't need to make difficult comparisons.
Please choose the table you need right now.

STEP 1. First Experience

[Haengbok Food First Bite Pack]

Haengbok Food's charcuterie
is the most accessible way to start.

You can simply add it to bread or salad without complicated cooking,
or lightly heat it up to enjoy.

Recommended for those new to charcuterie,
or those curious about the taste of Haengbok Food.

Recommended for these people

For those meeting Haengbok Food for the first time

For those who want to experience charcuterie lightly

For those looking for a small portion perfect for solo meals

For those who enjoy sandwiches or simple brunches

A first meeting without pressure

A taste you'll definitely want to revisit

Reward 1Haengbok Food First Bite Pack Part 1

This is jambon slices made by aging domestic pork at low temperature for a long time and gently smoking it, resulting in a tender texture and mild flavor.

Reward 2[First Funding Limited] Haengbok Food First Bite Pack Part 2

Handmade kielbasa sausage made with domestic pork and natural pork casing to enhance juiciness and flavor.

This is a handmade kielbasa sausage.

Enjoy all three varieties: Black Pepper, Cheese, and Red Chili.

STEP 2. A meal for the whole family

Reward 3 [Hearty Pack for the Whole Family]

Even if charcuterie feels unfamiliar,
Pork patties, meatballs, and sausages are familiar.

The Happy Food family meal set
Can be enjoyed by both children and adults,
Can be stored in the freezer,
And easily taken out and eaten whenever needed.

For busy mornings, children's dinner side dishes,
Weekend family meals, and even camping,
This is the most versatile set.

Pork Patty Steak Filled with Meat

A generous size of 180g per piece before cooking.

Packed full of pork,
Closer to a main dish than a side dish,
This is a thick pork patty steak.

Add a little water to a microwave-safe container and heat,
Or cook gently on low heat in a pan for a moist finish.
You can enjoy it deliciously while preserving the juiciness.

It goes well with rice,
and it also pairs well as a hamburger patty or sandwich filling.

Giant Korean Pork Meatball

Not bite-sized,
A meatball that stands out with its presence even with just one piece.

A large meatball filled with Korean pork,
topped with ragu sauce made by Happy Food.

Place it on top of pasta,
or enjoy it as a meatball sandwich between bread,
and you can also have it as a hearty meal with rice.

For children, it is a delicious protein side dish,
and for adults, we recommend it as a simple yet satisfying meal.

Starting with a familiar menu,

Happy Food's easiest meal

STEP 3. Slow-cooked meat for brunch

Reward 4

Three types of Slow-cooked Meat [Happy Food Signature Pack]

Even a simple slice of bread
can become something special depending on the meat you pair it with.
It turns into a wonderful brunch.

Jambon, pastrami, and bacon
are products where you can best experience the charm of low-temperature aging and smoking that Happy Food pursues.
These are the products where you can feel it the most.

We recommend them for those who enjoy sandwiches, salads, cheese plates,
wine pairings, and home party menus.

Smoked Jambon Slices

With the mild flavor of pork
and a subtle smoky aroma, this is a sliced ham.

It's great with just jambon and butter between bread,
or paired with cheese, arugula, and tomato,
for a simple yet wonderful sandwich.

It can be eaten cold right away,
making breakfast and brunch preparation even easier.

Texas Brisket Pastrami

The brisket is aged at a low temperature for a long time
This is the signature charcuterie of Happy Food, slowly smoked to perfection.

If you slice it cold and enjoy it as a cold cut,
You can experience a chewy texture and rich meaty flavor,
If you heat it briefly in the microwave,
The smoky aroma and flavor of the meat become even deeper.

Try it with sandwiches, salads, or cheese,
And create a generous plate of charcuterie.

Smoked Maple Bacon

Instead of a short and strong taste,
We chose long aging and a subtle sweetness.

Slowly cured and smoked at a low temperature,
The saltiness of the bacon is not overwhelming,
While the savory fat and maple flavor are preserved.

Perfect not only for a classic breakfast with eggs,
But also pairs well with pasta, salads, and fried rice.

Reward 5

[New Product Giveaway] A Meat Feast for the Whole Family

From Tteokgalbi Steak

To Giant Meatballs and Handmade Kielbasa
A generous selection of Happy Food's popular meat dishes

All-in-one set for the whole family It is.

Just prepare bread, vegetables, and cheese,
And you can enjoy a wonderful
Brunch at home.

As a special benefit for the first Wadiz Funding,
We offer the new Ai Haengbok Ham Whole Bacon 150g together.

Meat-filled Korean Pork Tteokgalbi Steak

A generous size of 180g per piece before grilling.

Packed with Korean pork,
Closer to a main dish than a side.
This is a thick Tteokgalbi steak.

Add a little water to a microwave-safe container and heat it up,
or cook it gently in a pan over low heat,
to keep the juices and enjoy it deliciously.

It goes well with rice,
and is also a great fit as a hamburger patty or sandwich filling.

Giant Korean Pork Meatball

Not bite-sized,
but a meatball that stands out with just one piece.

A large meatball filled with Korean pork,
topped with ragu sauce made by Happy Food.

Place it on top of pasta,
or put it between bread to enjoy as a meatball sandwich,
and you can also have it as a hearty meal with rice.

For children, it is a tasty protein side dish,
and for adults, we recommend it as a simple yet satisfying meal.

The Kielbasa Trio

Black Pepper, Mexican Cheese, Red Chili

It doesn't end with just one flavor,
but offers the fun of choosing according to your taste.

Haengbok Food has researched Italian sausage recipes,
and reinterpreted them as handmade sausages to suit the Korean table.

Grill them until golden brown in a frying pan,
or try them as a menu item for camping and home parties.

Special Offer: Ai Haengbok Ham Series

Just prepare bread and vegetables.

Haengbok Food will take care of the rest.

STEP 4. All-in-One

If it's hard to choose just one,
try all of Haengbok Food's products.

Perfect for the whole family to enjoy together,
from tteokgalbi, meatballs, and kielbasa,

to items perfect for brunch and home parties,
such as jambon, pastrami, and bacon.

Great for breakfast, lunch, and dinner,
as a side dish for kids or a snack for adults,
and even for camping or special occasions.

For those trying Haengbok Food for the first time,
This is the most abundant set to experience the entire brand.

For those who are already familiar with Happy Food,
It is a set that generously fills with your favorite products.

Reward 6

[New Product Gift] Brunch & Charcuterie Pack

Reward 7

[Special Benefit] Happy Food All-Star Pack

Endless uses with just one pack

Haengbok Food Charcuterie
This is not a product to be eaten only in a fixed way.

In the morning

Grill bacon and eggs.
Try making a sandwich with jambon.

For lunch,

enjoy meatball pasta
and pastrami salad for a hearty meal.

For dinner,

prepare a tteokgalbi steak as the main dish
and serve it with kielbasa and cheese.

On special days,

arrange jambon, pastrami, and bacon on a plate
and add bread, cheese, and fruit.
You can create an excellent charcuterie platter at home.

Wadiz First Funding Special Benefit

As Happy Food greets you for the first time on Wadiz,
we are preparing something new,
Ai Happy Ham 'Healthier Bacon'
has been prepared as a special gift.

Given for Funding of 50,000 KRW or more.

Healthier Bacon Samgyeop 150g

A gift will be given for Funding over 100,000 KRW.

Healthier Bacon Pork Belly 150g.

Healthier Bacon Pork Neck 150g.

A total of 300g of new bacon products will be sent together.

What makes Ai Haengbok Ham different?

Ai Haengbok Ham is
A product that can be enjoyed by everyone from children to adults with less concern.
A new ham and bacon series from Haengbok Food.

Preservatives, coloring, sodium nitrite are not added.
To reduce the sodium content compared to regular bacon,
it is aged for a long time at low salt and low temperature.

Not bacon remembered for its saltiness,
but bacon remembered for the taste of meat and a subtle applewood smoke aroma,
we are preparing a new kind of bacon.

To supporters participating in this Wadiz Funding,
we will introduce it to you first before the official launch.

※ Gifts are provided based on the final Reward Funding amount.
※ The benefit for over 100,000 KRW includes the 50,000 KRW benefit for a total of 300g.
※ Please check the Reward guide again for detailed criteria.

Why did you start this Funding?

This year, Happy Food has introduced its products from Jeongneung alley to dining tables nationwide through various Fundings and online sales.
Products made in the alleys of Jeongneung
have been introduced to dining tables across the country.

We learned one thing in the process.

Just because there are many products,
it did not mean that customers understood Happy Food more easily.

In front of unfamiliar names and many options,
some people found it difficult to choose what to pick.

So, for this Wadiz Funding,
we moved away from simply displaying all products.

For those who want to experience Happy Food lightly,
for those who need a meal to share with family,
for those who enjoy brunch and home parties,
and for those who want to try all the products.

We organized them into four choices,
tailored to each dining table.

Rather than selling a lot,
we believe it is more important for first-time customers to choose the right product for themselves
and enjoy it deliciously.

Honesty learned from traditional markets.

Customers in traditional markets and alleys are straightforward.

If the taste is not good, they do not return.
If the price and quantity are not right, they speak up immediately.

Haengbok Food has met such customers up close,
and has been making products.

That is why, rather than products with only fancy packaging,
we aim to create products that satisfy you when you open a pack.

How much meat is included,
how it is aged,
and how to enjoy it best.

We do not hide what you need to know and explain everything clearly,
and we will improve by listening to customer feedback on any shortcomings.

This is what we learned in Jeongneung Alley and traditional markets,
and it is Haengbok Food's honest manufacturing method.

From Jeongneung Alley to dining tables across the country.

We did not start as a brand in a large factory,
but because our space is small, we pay closer attention,
and because we make it ourselves, we check everything more carefully.

Trimming the meat,
Aged with time,
Watching over the temperature of fire and smoke,
We prepare a single meal.

What Happy Food wishes for is not grand.

Even on busy days, to have a proper meal,
To spend delicious moments with family,
And to make an ordinary table a little more special.

Slow-cooked meat that started in the alleys of Jeongneung
We hope it brings a bit of happiness to your table.

The slowest meat in Seoul,

Happy Food

If it's your first time, start light,
If you're with family, make it hearty,
If you want a special table, make it splendid.

Choose the Happy Food charcuterie
That suits your table.

Honestly made in the alleys of Jeongneung,

We will deliver it safely to you.

Thank you for joining Happy Food's first Funding on Wadiz,

We appreciate your support.