Hello, Supporters! This is Kivi.

Hello.

We are Kivi, dedicated to researching products that make healthy habits easier and more enjoyable.

This project did not simply start with the idea of adding dietary fiber to a product.

We noticed that while many people take care to consume protein or vitamins, they often miss out on 'purple vegetables' at the table and do not get enough of them.

So we thought about a new way for everyone to enjoy them deliciously every day without any burden. Beyond just using good ingredients, we carefully perfected every aspect, from taste and texture to portability, as well as the combination and design of the ingredients.

Kivi Chew Tab is the beginning of a small change, created so you can maintain healthy habits even in a busy daily life.

Since this is Kivi's first public launch through Wadiz, we want to actively reflect your valuable feedback in our product and continue to improve it together.

Be the first to try Kivi Chew Tab and join us in creating new healthy habits.

We ask for your interest and support.

The reason we chose Wadiz

This project did not start simply to sell a product.

We wanted to move beyond the conventional view that 'only the amount of dietary fiber matters' and first share a new story about purple vegetables and fiber-maxing.

We believed Wadiz is the best place to introduce the background and philosophy behind our product first.

We chose Wadiz because we want to further develop our product through your feedback and experience the process of creating it together.

The background behind preparing this project

There are many dietary fiber products.

However, most of them focus on the amount of dietary fiber or the number of probiotics.

We started with a slightly different question.

"Are we really eating a variety of vegetables?"

Each color of vegetables contains different nutrients, but in reality, Koreans tend to consume vegetables concentrated in certain colors. In particular, purple vegetables are consumed significantly less than green vegetables.

Therefore, we considered ways to make it easier and tastier for Koreans to consume the purple vegetables they lack.

As a result, we created the 'Purple Dietary Fiber Chewable'.

We used the natural purple color of ube, a blend of dietary fibers, and postbiotics derived from kimchi to create a product that can be enjoyed deliciously and easily every day.

Three unique points of Chutab! Check them out.

CHECK POINT 01 The most lacking vegetable color: Purple

Kivi focused on 'purple,' the vegetable color most easily missed in the Korean diet.

Therefore, we selected purple yam ube, which contains dietary fiber, as the key ingredient.

With a natural purple hue achieved from the original ingredient, not artificial coloring, we included Kivi's unique differentiating point.

CHECK POINT 02 High-content dietary fiber focused on blending

We did not believe that simply increasing the amount of dietary fiber would make a good product.

Kivi blended rapidly fermenting chicory dietary fiber and slowly fermenting resistant maltodextrin in a 1:1 ratio, designing a total of 1.5g of dietary fiber.

Through a blend design that considers different fermentation characteristics, we completed a balanced dietary fiber formula.

CHECK POINT 03 Kimchi-derived postbiotics

We included postbiotics (heat-killed lactic acid bacteria) derived from kimchi, Korea's representative fermented food.

By combining purple vegetables, a dual dietary fiber blend, and postbiotics into one chewable, we created a formula that can be conveniently consumed every day.

Upcoming Opening Event

🎁 Recruiting 300 people for a free trial group

Additionally, Kivi shows confidence in the product not just with words but throughdirect experience We wanted to show you.

Therefore, right after Notify Me opens,First-come, first-served 300 free trial participants will be recruited!

Try it yourself and experience the texture, taste, and whether it is convenient to eat consistently.

And if you like the product, it would be a great support if you also follow the project to cheer on Kivi's first start.

The trial event will be announced through updates, and Kivi's newPurple Dietary Fiber Chewable, we look forward to the interest and participation of those who want to experience it first.