Will you compromise for an expensive logo?

Both field workers and urban planners need 'real' clothes they can wear every day. However, the current workwear market is polarized into two extremes.

Famous overseas workwear brands have high price barriers due to excessive marketing costs and distribution fees. On the other hand, low-priced ready-made clothes lose their fit and stitching after just a few washes.

To break this structural contradiction, we have directly operated the manufacturing line that has been responsible for the clothing of Korea's industrial sites for half a century.

CORE POINT. Three essentials of the Summer Collection high-end shirts.

CHECK POINT 01. Light and fresh, comfort that lasts all summer. The key to summer workwear is ventilation and sweat absorption. We have used a soft fabric that feels gentle on the skin to enhance comfort. With excellent breathability, sweat dries quickly, keeping you feeling fresh all day even during intense activities or in hot and humid city environments.

CHECK POINT 02. Utility details with controlled visual noise. It must be neat yet practical. The chest pocket features divided slots to securely hold pens or small tools. For all professionals, unnecessary decorations are excluded, and only essential utility details for work and daily life are included in a minimalistic way.

CHECK POINT 03. Sophisticated fit and solid durability of a professional workwear line. We have combined the sturdiness of workwear with the sophistication of ready-made clothing. We applied 'three-dimensional pattern design' data accumulated over decades of designing uniforms for various body types. The shoulders and back, which require a wide range of movement, are made comfortable, while the outer silhouette remains neat and tidy. Check the solid stitching that withstands frequent friction and washing.