IRuDA COMPANY
The background for preparing this project is,
Have you ever spent a long time just choosing a single shirt in your late 30s?
Casual looks too light, while a suit feels too stiff. We prepared this project for men in their 30s and 50s who stand in front of their closet every morning wondering, "What should I wear today?"
WANINI is a brand overseen by Korea's top designer, Son Jung-wan, and directly planned and produced by Iruda Company, a specialist in apparel production and branding. The refined taste of designer Son Jung-wan, long recognized in the women's fashion market, has now been brought into men's everyday wear.
The purpose is simple: to create "clothes that are complete with just one outfit." With just a shirt and denim, we designed it so that men in their 30s and 50s can wear them every day without getting bored and look natural anywhere. The funds from this Funding will be used for purchasing fabrics and materials for the first production batch, sewing, and making the Rewards promised to our supporters.
This project we are presenting has this story.
Three key points
First, a look completed as a set-up. We designed a look that is complete not with just a shirt or just denim, but when worn together. The combination of a light blue shirt and medium-wash denim strikes a balance between casual and semi-formal, perfectly fitting the situations men in their 30s and 50s most often encounter—commuting, appointments, and weekend outings.
Second, narrative in the details. On the front of the shirt, we embroidered the words "Blazing" and "Opulence" in cursive. This represents a life that burns steadily without being flashy, and the richness one creates for oneself within it. The back features the New York skyline, expressing the image of a man who walks his own path, unshaken by anything. The back pocket of the denim is embroidered with WANINI's signature emblem, adding a detail that ensures completeness even if it is not outwardly visible.
Third, quality you can wear every day. Rather than chasing trends, Iruda Company personally inspected everything from fabric selection to sewing specifications and size specs, aiming to create clothes you won't tire of wearing daily. Instead of flashy prints, we used embroidery and washing details for a luxurious touch, making clothes that reveal their value the longer you wear them.
Hello, supporters! This is the maker from Iruda Company.
Hello, I am the maker leading Iruda Company.
I have spent a long time nurturing people in the field of education, and later launched my own fashion brand, diving into the world of apparel production and branding. It was not always smooth. Unexpected crises shook the business, but I endured and found my direction again.
What I learned from that process is one thing: strength lasts longer than glamour, and essence outlasts trends. That time is fully reflected in WANINI and this set-up project. Outwardly simple, but inside, it holds the experiences of trial and error and rising again.
Through these clothes, we want to share with our supporters the story we have walked and the direction our brand will take in the future.
The reason we chose Wadiz
In the end, clothes are most honestly evaluated by those who actually wear them. Rather than starting with mass production, we wanted to first hear the voices of those who will actually wear this set-up.
Wadiz is not just a place to sell products, but a place where we complete our brand together with our supporters. Through this project, we want to find out what kind of daily look men in their 30s and 50s truly want, and reflect that feedback in the direction of Wanini's next season. We chose Wadiz because we wanted to take the first step of Iruda Company and Wanini together with our supporters.
During the project period, please participate in the following events/support signatures.
We have prepared events for supporters who will join us for Wanini's first beginning.
- Early Bird Sharing Event: Supporters who share the project page on SNS will be entered into a draw to receive an additional Reward.
- Comment Event: Leave a comment on the topic "What does a complete daily look mean to you?" and we will select the most appealing answers to give out gifts.
If you are still hesitant to participate in the event, even just signing the support pledge is a great help. If you share the support pledge with others, you can also receive Wadiz points, so we ask for your interest and participation.