piyeon
This is Piyeon, continuing a new attempt to create a hanbok that you carry, not wear.
It all began with the question, "Why don't we have our own luxury bags that embody our country's traditions to shine on special days like someone's wedding, holidays, gatherings, or meetings?" So, we created a vegan leather jeogori collar hanji tote bag that captures the aesthetics of hanbok.
The vegan leather jeogori collar hanji tote bag is a work centered on [traditional elements] to express the beauty and elegance of tradition with a 'modern design sensibility,' and [environment] with a 'responsibility for the next generation.'
The vegan leather jeogori collar hanji tote bag, which beautifully expresses Korean traditional beauty and modern aesthetics,
is not only for special occasions but also designed for everyday use with the convenience of vegan leather.
We have achieved this.
It captures the uniqueness of the hanbok jeogori with its asymmetry and diagonal lines.
We put a lot of effort into naturally incorporating the collar and dongjeong lines, which represent the essence of hanbok from the front view.
To express the diagonal lines, which could appear sharp or rigid, as softly and gently as possible, we revised the design multiple times and achieved a result we are quite satisfied with.
With a promise of quality and pride in elegance, we attached a charm featuring the Piyeon logo.
For the inner lining of the bag, we chose 'yangdan,' a fabric actually used in high-quality hanbok.
We selected the yangdan that best matches the hanji leather tote bag and crafted the lining to achieve the perfect harmony with the collar design and soft leather.
Because the leather is made from hanji, the unique patterns of hanji are preserved as they are.
Every tote bag is made with its own unique pattern.
Every year, countless animals are slaughtered in inhumane ways to make the fashion accessories we use.
In addition, the issues of water pollution, land degradation, and carbon dioxide emissions caused by raising these livestock are not just problems for the animals, but also for us humans who must walk the earth, breathe the air, and drink the water.
These are becoming serious threats to us as well.
PIYEON is a brand that reinterprets the lines and details of hanbok into modern bags.
We aim to make hanbok not just clothing for special occasions, but a design you can keep by your side every day.
Piyeon expresses tradition in a modern language, not simply by applying traditional patterns or reproducing hanbok as it is.
The detailed collar of the hanbok jeogori, the texture of hanji, the beauty of silk—PIYEON seeks the essential beauty of Korean traditional culture and weaves it into a modern lifestyle.
Rather than simply preserving tradition, PIYEON believes in carrying it forward in today's way. Our design philosophy began with a small start, but has now achieved over 10,000% cumulative funding. Instead of following popular trends, we chose the challenging path of highlighting Korean beauty. However, our reinterpretation of tradition has resonated with many supporters.
Baerae Bag, Canvas Bag, Dongjeong Card Wallet, Jeogori Tote Bag, Hanji Jeogori Collar Tote Bag—through various projects, we have achieved over 10,000% cumulative funding and built PIYEON's unique brand story.
Growing into a brand that embodies Korea, PIYEON's products now reach more customers beyond online crowdfunding. Successful projects on Wadiz and Tumblbug, entry into the Co-Growth Mall, selection at Incheon Airport Duty-Free, and encounters with domestic and international customers—what began as a small brand is now growing into one that introduces the beauty of Korea.
And even now, we are still asking the same question: "How can tradition become part of today?" PIYEON will continue to carry on the lines of hanbok and the beauty of Korea through modern design. Tradition in today's language. PIYEON Inspired by Hanbok.
Why Wadiz?
We have strived to capture the value of tradition. Not just a simple purchase,For those who recognize true value, we wanted to deliver it to you.
With smart consumption and the discerning eye of Wadiz supporters who look beyond the surface to the meaning behind each item, we believe our dedicated efforts will not be in vain. We ask for your support and thank you.
Shipping Information
- Basic shipping is free.
- For remote islands and mountainous areas, an additional shipping fee of 6,000 KRW will be charged, and we will provide individual guidance after the project ends.