[MIRUKKU COFFEE]

"With a delicate taste, and experience as emotion."

Mirukku Coffee, which started in Bamgasi Village, Ilsan,
is a brand that reinterprets Japan's delicate coffee culture with a local emotional touch.

We do not simply sell coffee,
but aim to create a "coffee experience" that anyone can comfortably enjoy in daily life.
We want to create a "coffee experience" that anyone can comfortably enjoy in their everyday life.

With quality beans and a delicate recipe,
and the unique sensibility of Mirukku,
we connect the brand experience from offline to online.
We connect the brand experience as one, from offline to online.

Whether in the store or at home,
we strive to deliver the unique taste and sensibility of Mirukku anywhere.
We consider how to deliver the unique taste and sensibility of Mirukku anywhere.

[The Making Story]

Mirukku began with the desire to create 'coffee you keep thinking about.'

We have been thinking about how to enjoy our signature menu, loved by many in our store,
more easily and deliciously at home.

Flat Nutty and Flat Black Sesame
are not just sweet lattes,
This menu was perfected after much consideration to balance the savory flavor and smooth cream.

However, we did not want to stop at simply capturing the taste of our store.

"Can we deliver the unique vibe and taste of Mirukku at home as well?"

This question was the starting point of this project.

After countless tests,
With just 80ml of water, anyone can easily enjoy it.
We have completed the Mirukku Signature Powder Coffee.

We did not want to make just an ordinary powder coffee.
We wanted to naturally connect the experience from our store to our customers' daily lives.

✔ Ready with just 80ml of water
✔ Suitable for both HOT and ICE
✔ Enjoy Mirukku's signature menu at home
✔ Convenient anytime, anywhere

Through this project, Mirukku
Hoped that the experience from the store would naturally continue into daily life.

[WHY WADIZ?!]

Why does Mirukku start first on Wadiz?

For this project,
We did not consider it as simply launching a new product.

Mirukku's signature menu, loved in our store,
Now, you can enjoy it at home, anytime and anywhere.
We wanted to expand into a brand experience.

Wadiz is a place where people gather to discover and relate to new brands and new experiences first.
It is a space where those who discover and empathize with new brands and experiences come together first.

That's why the new experience that Miruku wants to showcase first,
also wanted to begin on Wadiz.