[K-遗产首发] 用我们的情感塑造全球街头潮流！

With our sensibility,
Crafting a global mood,
"K-Heritage Collection"

The soft lines and strong symbols of Korea,
Reinterpreted with a modern design language, And,

"T-shirt" · "Ball cap" · "Leather necklace"

Completed with,

"This is HAZENA's first K-Heritage Collection."

HAZENA's first K-Heritage Collection, which crafts a global mood with a Korean sensibility,

Reinterprets Korea's lines and symbols into modern casual style through T-shirts, ball caps, and leather necklaces,

Offering styles you can wear naturally in everyday life,
We propose a new Korea heritage style.

The most Korean lines,
The moment they become part of everyday life around the world,

"Crafting a global mood with a Korean sensibility!
K-Heritage Collection"

| The first K-Heritage Collection,
|Combining Korean aesthetics with a modern casual mood. Han
| is a fashion project.

We believed that Korean style does not have to remain only as something traditional or heavy,

but can be sophisticated enough in everyday life today,
and can be expressed naturally.

Korea's

| gentle lines
| strength
| restrained colors
| details

as a foundation, based on

we planned a harmonious collection as a whole, bringing it together.

Going beyond simple graphic T-shirts,

we reinterpreted it with a mood that can resonate even in the global market. and,
Completed in a style that anyone can wear comfortably in everyday life.
This is HAZENA's first K-Heritage project.

| T-shirt :  Black + Light Gray Melange
| Ball Cap :  Black + Light Gray
| Leather Necklace : Multicolor

Each product can be used on its own,
but when worn together, HAZENA conveys the
K-Heritage mood in the best way.

HAZENA

| Through this project,Korean sensibility
| Beyond Korea,Into the everyday lives of the world, as well,
| To blend in naturally, is possible,
| Potential, we want to show.

Starting with our own sensibility,
Expanding to a global mood,project,
please join us!

Yesterday and today meet,
and become the style of tomorrow!

Hazena (HAZENA)
"Our Tomorrow"

Hazena,

| Tradition, with its depth and beauty,
| Today Wear it naturally in your daily life,
| Use it,
| Experience it,
| With a new design language,

we reinterpret it.

Hajena
is a pure Korean word meaning Hajé (tomorrow) + Jena (us).
It is a native Korean word.

THE NEXT WE CREATE

Creating our tomorrow
A brand that builds the future together

Koreancurves and
knots Inspired by the structure of

Flexibility and Harmony
Connection and Expansion

The smoothly flowing linesFlexibility and harmony,
The form balanced toward the centerConnection and expansionmean
these.

| The aesthetic of Koreadoes not remain in the past,
| Meets the sense of the presentand can be connected to a wider world 
| Hazena (HAZENA)It contains directionality.

The brand color is

| Traditional Korean Obangsaek and Saekdong 
| Derived from nature traditional color palette

was used as the foundation.

| Stable Navy : "Restraint"
| Calm Green : "Vitality" 
| Warm Yellow : "Warmth" 
| Strong Red (Red): "Energy

Hazena does not confine Korean elements to heavy and traditional images only.
We do not limit ourselves.

The lines, colors, symbols, and sense of balance of Korea
can be expressed stylishly even within modern fashion and lifestyle.
We believe they can be expressed in a sophisticated way.

ThisK-Heritage Collection is our first proposal.

With Korean sensibility,
the following values are
being created!

K-Heritage Collection
Planning Intent

"Lighten the weight of tradition,
and add a global mood."

Hazena'sK-Heritage Collection is

A Korean sensibility does not remain only within traditional images,,
but also in today's daily life and within the global fashion mood,
I believed it could be expressed in a sophisticated way. This idea

was the starting point.

We

wanted to reinterpret the aesthetics of Korea not simply as something old,
but through a modern design language, and express it anew.

| Softly flowing lines
| Flexible forms,
| Strong symbols,
| And a restrained sense of color inspired by Obangsaek, 

We naturally incorporated Korean sentiment into today's casual style with these elements.

Wait a moment!

Of the HAZENA brand
A cartoon filled with the wish for a global tour Take a look before you go~

Through this collection, Hazena (HAZENA)

Aims to show that Korean sensibility can go beyond the domestic market,
And be fully appreciated by global users as well.
We want to demonstrate this possibility.

| Familiar yet new,
| Traditional yet modern approach To express Korean aesthetics,
| Into the everyday life of the world Expansion Moving forward,

We are launching the first K-Heritage Project.

Created together,
K-Heritage Project

K-Heritage Collection Was born from the belief that Korean sensibility can be expressed stylishly in both daily life and the global market.

Participating in this project
Is not simply choosing a single product.

A new proposal of Korean sensibility in a modern way.
This is about creating the very beginning of the brand together.

Your support means

Hajena taking its first step beyond Korea into the global market,
an important first step.

| Familiar yet new,
| Traditional yet modern, the K-Heritage mood
| can blend into the daily lives of more people so that

Please join us!

K-Heritage Collection
Design Concept

"A sensibility where softness and strength coexist
Our emotions, into the everyday life of the world."

The logo and graphics are based on

| gently flowing curves and
| a balanced structure Designed to
| Korean Flexibility Express,
| Color Was inspired by Obangsaek and traditional colors,
| Calm But composed with a deep and rich combination.

Rather than overtly emphasizing tradition,

| In a way that can be worn naturally in everyday life,
| The Korean aesthetic is interpreted
| This is the core of this collection.

Quiet yet present,
Soft yet strong K-heritage mood Was
Completed in a modern casual style.

01
T-shirt

"K-Symbolic Artwork Graphic"

A reinterpretation of Korean symbols as modern fashion graphics
"K-Heritage Ornament Illustration T-shirt This is.

It is not just a simple printed T-shirt,
but embodiesthe softness, strength, and serene dignity of Koreain
a single graphic design.

At the center of the graphic,

a tiger symbolizing Koreais placed.
The tigeris an object that represents strength, spirit, and protection,
and in this T-shirt, it is not depicted as overly aggressive
but is expressed in a low and calm posture.

This reflects what Hajena calls
serenityyet solid strength Symbolizes represents.

Behind the tiger,

Koreana structure reminiscent of traditional architecture is placed there.
Thisrepresents Korea's history, cultural depth, and dignity.

| If the tiger is responsible for symbolic strength,
| the traditional architecture serves as the background and root of this graphic,
| adds a sense of heritage depth.

A balance where strength and softness
coexist

The T-shirt artwork

| the strength of the tiger,
| The dignity of traditional architecture,
| The softness of flowers and vines,
| The serene restraint of black and white lines

are combined in this design.

Rather than heavily emphasizing a Korean aesthetic,
it is designed to be worn naturally in everyday life,
with a global casual mood as its most distinctive feature.

A. K-Tiger

As a representative animal symbolizing Korea,
it signifies strength, spirit, protection, and vitality.

The tiger is depicted in a low, crouched posture facing forward.Rather than appearing aggressive, it exudes a calm yet solid presence,which reflects what Hazena (HAZENA) describes as
aquiet yet powerful Korean strength.

##Strength #Spirit #Protection #Symbol of Korea #Quiet Power

B. Korean Traditional Architecture

Architectural structures reminiscent of Korean palaces or pavilions
represent history, dignity, roots, and the depth of time. They signify these meanings.

Placed behind the tiger to appear as a background,they serve as the central axis of the entire graphic. This means that the Korean aesthetic is not merely decorative,but originates from a culture and sentiment accumulated over a long period of time. This is the meaning it contains.

##History #Dignity #Tradition #Roots #CulturalDepth

C. Circular Frame

The circular structure that surrounds the tiger and the architecture
symbolizes harmony, circulation, completion, and balance. It represents these qualities.

The Korean aesthetic is not completed by strong elements alone. Soft lines, empty spaces, and balance must coexist, and the circular frame visually organizes these aspects of Korean formative beauty.

##Harmony #Balance #Circulation #Completion #Connection

D. Vine Pattern

The vine decoration flowing along the circular frame
Flexibility, vitality, scalability. This is what it means.

The way the lines connect smoothly and extend outward is also linked to the flexible lines of the Haje logo. It also expresses the brand's direction of expanding Korean sensibility beyond the domestic market into a global mood.

#Flexibility #Vitality #Expansion #Flow #Connectivity

E. Flower Object

The flowers placed on both sides and at the bottom of the graphic
Softness, beauty, emotion, vitality Symbolize these qualities.

If the tiger represents strength, the flower is responsible for the soft sensibility of this graphic. The flower emotionally softens the image, which could appear heavy with only strong symbols.A Korean aesthetic where softness and strength coexist Is completed.

#Softness #Beauty #Vitality #Emotion #Harmony

F. Decorative Arch Structure

The arch-shaped decoration that surrounds the top
Formality, dignity, symbolic stage Represents these qualities.

It makes the tiger and palace appear not just as simple illustrations, but as a symbolic scene. It acts as a frame that wraps the story of Korea like a single sentence, giving the entire graphicA heritage sensibility is added.

#Dignity #Formality #Heritage #Iconic Scene #Completeness

G. Bottom Circular Medallion

The circular ornament at the bottom center
serves as the core of symbolism, completion, and brand signature. It plays this role.

It anchors the overall graphic, visually organizing decorative elements so they do not scatter.
As an element reminiscent of traditional patterns or seals, it reinforces the symbolism of the collection.

#Symbol #Center #Completion #Seal #Signature

H. Black and White Pencil Line Expression

The entire graphic is rendered in delicate black and white line art,
which signifies restraint, tranquility, and depth. This is what it means.

By expressing only with lines and shading without using vivid colors, traditional motifs can be elegantly reinterpreted as modern T-shirt graphics. This aligns with Hajena's pursuit ofa quiet yet strong design mood very well.

#Restraint #Tranquility #Delicacy #Depth #Modern Interpretation

"Hazena (HAZENA) Daenggi Button Signature Tab"

Hazena (HAZENA) apparel contains the brand's identity.
Daenggi Button Signature Tabis applied.

Inspired by Korean daenggi hair ribbons and saekdong colors,

| Woven tape
| Matte black button
| Combined with the Hazena label,

Bringing a sense of tradition
with modern details!

Not limited to a traditional or heavy image,
We believe it can be expressed stylishly enough in everyday life today, as well.

A small but symbolic object contained in the actual product
can be applied to various garments,

and
serves to leave Hazena's unique impression on each product.

Especially in thisK-Heritage Collection In

If the T-shirt graphic delivers a big message,
this signature tab is discovered up close as
a small symbol.

From a distance, it appears as a stylish casual item,
but up close, you can find details filled with Korean sensibility and brand story.
It is structured so that you can discover these details.

02
Ball Cap

"Calm colors, clear identity"

Clear yet understated
K-Heritage daily cap completed with logo details.

Restrained colors and
logo details

Restrained colors and logo detailswith
deliver the identity of HAZENA in a calm way.

The core of the K-Heritage ball cap
A quiet presence!

Naturally connected as one collection

Balances the overall styling,
and completes a casual heritage vibe,
an important element.

"Refined beauty and strong brand identity"

The K-Heritage ball cap features on the front,

| On the front,tone-on-tone 3D embroidery logo,
| On the back,Obangsaek signature color,
| On the inside,brand tab complete the look,

making it a daily heritage ball cap.

Embroidery tones that blend naturally with the fabric,
color-toned embroidery,

Inspired by traditional colors,

| Color points,
| Even in small areas,
| The roots and sensibility of the brand

are revealed.

Not only the visible design,
but also the invisible details!

03
Leather necklace

"Our sensibility captured in a small leather pendant"

The flow of colors felt in the knots and ribbons,
and the depth of vegetable leather,

Based on the flow of colors found in traditional ornaments, knots, and ribbons,
with a restrained form to avoid looking overly traditional,
it is completed with the depth of leather material.

Point object of the K-Heritage Collection 

The softly falling leather strap

evokes the flexibility of Korean lines,
while the pendant carries the symbolism of old ornamentsand the sensibility of craftsmanship,
reinterpreted in a modern casual mood.

As time passes
Deep texture & naturalness.

Such changes

Carry on the value of the old in today's way,
And resemble the heritage sensibility of Hazena (HAZENA).

Small but definite presence.
Connecting the overall collection mood as one.

When worn with a T-shirt,

It enriches the atmosphere of the graphic,
When styled with a ball cap,
It connects the mood of the entire collection as one.

Detail & Spec

"Why is it special?"

Small details come together
To complete a collection.

"From now on, we will introduce the design details of each product
And the specs in detail."

A. 
K-Heritage T-shirt

"From fitTo graphics and fabric, the perfection of the T-shirt"

01. Heavyweight Relaxed Oversized Fit

Relaxed silhouette & sturdy fabric texture.
Comfortable relaxed oversized fit.

The shoulder line falls naturally,
and the chest and body offer a comfortable looseness that gently wraps your figure.

The thick cotton fabric

| helps maintain the shape of the T-shirt so it doesn't lose form easily,
| and refines the silhouette so the front graphic appears stable.

It does.

* Main types of oversized fit

Stable front graphic &
Designed for a daily relaxed oversized fit.

A relaxed silhouette that is not excessively large
Naturally wraps around your body shape!

{ K-Heritage Detail Line }

A hidden 10mm difference
Creates a different fit.

For a more natural and stable silhouette when worn,
We added HAZENA's unique subtle fit adjustments.

• The above size chart may have slight variations during the production process. Please keep this in mind!
  
  

* How to choose your size

This product is basically made in a relaxed, oversized fit,
so we recommend choosing the size you usually wear for a natural and
stable silhouette.

If you want a more generous street mood,
we recommend going up one size.

[Note]

The K-Heritage T-shirt

features a relaxed, generously designed oversized fit,
so if you do not want an excessively large silhouette,

we recommend choosing your regular size.

Position where the shoulder seam falls
Angle at which the sleeve sits on the arm
Roominess of the body
Most stable graphic placement

Meticulously adjusted to create a balance
unique to Hajena, different from typical relaxed oversized fits.

A subtle difference of 5mm
makes a big difference!

02. 20s double cotton fabric

Applied twice, top and bottom,
20s double cotton fabric!

Compared to ordinary thin single T-shirt fabric,
it provides a denser texture and a more stable silhouette to achieve
a cotton fabric that is used for this purpose.

* Summary of Advantages

| Firm structure for a stable silhouette
| Graphics that do not lose shape Full front graphic 
| Non-see-through Suitable for wearing alone
| Clean silhouette Thickness that maintains the shape
| Shape retention

Relaxed oversized fit

A relaxed fit and naturally dropped shoulder line are important,
and the fabric needs to have the right thickness and strength to prevent sagging
and achieve a clean fit.

| 20-count double cotton maintains a soft feel while 
| helping the silhouette stay in shape!

[Wait a moment!] 

Question: Isn't a higher fabric count always better?

The fabric count
It refers to the thickness of the yarn, not the quality.
It indicates the thickness of the yarn. This is what it means.

The higher the number,

the thinner the yarn becomes,
and the lighter the fabric gets. However, for graphics and a stable relaxed oversized silhouette in sweatshirts and t-shirts, we chose sturdy 20-count double cotton.

***

Double structurerefers to

a structure that is woven more tightly than regular single fabric.With higher fabric density and a more stable surface, the T-shirt does not sag easily when worn.

03. Graphics applied with DTG printing 

Directly printing graphics on the fabric
Maintains the soft feel of the fabric

DTG printing stands for

| Direct To Garment and is an abbreviation for
|printing graphics directly onto T-shirt fabric using
| a garment-dedicated printer with ink

to express the design.

The graphics on the K-Heritage T-shirt

| Delicate lines and shading,
| Various overlapping objects
| Detailed To complete the graphic,

DTG printing was applied.

The fabric's natural soft texture
Maintains fabric breathability

Even with a large print area, there is little discomfort,
making it comfortable for everyday wear.

* Summary of advantages

* DTG / GTF·DTF / Screen printing comparison.

• A print feel that naturally blends into the fabric.
• Less awkwardness even with large graphics.
• Advantageous for delicate lines and shading expression.
• Breathability and comfort are relatively good.

The unique color and feel of the fabric
Apply a design that preserves them as much as possible!

Checkerboard pattern is a transparent color with no background.

Parts inside the graphic that match the fabric color
Are left unprinted and blank.Applied.

* Advantages

Width 297, height 420
Large graphic

297 × 420mm corresponds to A3 size,

Like tigers, traditional architecture, flowers, and vine patterns
Delicate objects are not frustratingly reduced in size,
Each line, shade, and symbol stands out clearly.

Dumble washing creates a
natural wearing sensation

From the beginning, Comfortably, for a long time, and naturally even after extended wear.

Typical t-shirts may feel somewhat stiff or rigid when new.

Through dumble washing, thetexture of the fabric is made even softer, and when worn,the silhouette flows naturally along the shoulders and body, creating a natural look.

| Soft wearing sensation
| Natural silhouette
| Stable shape
| Deep and rich Fabric atmosphere

Reduces distortion even after washing
Denta processing is a must!

Fabric stability ensured by denta processing

For oversized T-shirts, the overall silhouette is important,
If the fabric shrinks excessively or twists, the balance of the fit can easily collapse.

Denta processing reduces such deformation and helps maintain the relaxed fit and natural drape intended by HAZENA for a long time.

| Minimizes shrinkage
| Shape stability
| Prevents twisting
| Maintains a uniform silhouette

B. 
K-Heritage Ball Cap

"Harmony of tradition and modernity"

01. Dimensions

The casual lines unique to ball caps
Fits head circumference from 55 to 60cm

02. Details

Maintains the shape of the cap

Structured panels applied

The K-Heritage ball cap,

| Structured front panel,
| Stretch Polyester fabric Easy to care for
| Adjust fit Applied for adjustable fit to various head shapes
| 3D premium embroidery Applied

to complete the design.

* Structured panel

On the front, structured panel was applied. The structured panel is a construction that helps maintain the shape of the front of the cap, preventing it from collapsing or wrinkling easily.

Thanks to this, the silhouette of the cap stays neat when worn, and any patch or logo embroidery on the front appears more stable. Especially when expressing a voluminous logo like 3D embroidery,The front panel provides solid support, enhancing the logo's sense of balance and overall quality.

• The front shape does not collapse easily.
• The logo embroidery is expressed stably.
• Gives a neat and tidy impression when worn.
• Achieves a solid silhouette worthy of a premium ball cap.

Made with polyester fabric.
Provides a comfortable fit without being bulky.

* Stretch polyester fabric

Considering daily wearability and ease of care,polyester fabric was used.Polyester is lightweight and retains its shape well, making it a great material for items like hats where silhouette is important.

With a voluminous look,
Crisp logo representation.

* 3D premium embroidery

* Signature brand logo & adjustable fit

The signature brand logo

| A point that clearly expresses Korean sensibility and style.

Even in the unseen corners
A design with enhanced completeness.

*Internal structure

Inside the hidden ball cap,

| Logo tape finish applied
| Internal brand label
| Sweatband

Not only does this improve the overall quality,
but it also provides a comfortable fit.

C.
K-Heritage Leather Necklace

"Harmony of tradition and modernity"

Featuring vegetable-tanned leather,
Handmade premium pendant

The K-Heritage necklace,

| Italian vegetable-tanned natural leather pendant
| Allergy-FREE PU twisted cord 
| Nickel alloy ring By applying these,

it not only creates a small but perfect result,
but also reflects the wearer's thoughtful consideration.

Combining practical wearability with the depth of genuine leather,
We have created a modern K-Heritage necklace that revives the old Korean sensibility in a contemporary way.

* SIZE

The width is designed to be comfortable and not overwhelming.
The length provides a strong presence.

Naturally drapes over a T-shirt.
Completes a modern silhouette.

* Vegetable-tanned genuine leather pendant

Vegetable tanning is

| A method of processing leather using plant-based tannins,
| Featuring the deep texture and natural changes unique to genuine leather,

It is characterized by the ability to feel these qualities.

The more you use it, the more natural aging develops,
Allowing it to adapt to your own unique style.

• Luxurious texture unique to genuine leather.
• Aging that deepens naturally with use.
• A modern yet warm material feel.
• Even a small pendant can make a strong impression.
• A material that pairs well with the Hajena K-Heritage mood.

Allergy-free necklace cord and
even the nickel-plated ring are perfect!

* Allergy-free, PU (polyurethane) leather twist cord

The 57cm PU leather twisted cord,

| Lightweight and flexible,
| Uniform surface,
| Allergy-free material provides comfortable wear for everyone

.

• Lightweight and comfortable to wear
• Flexible, naturally drapes along the neckline
• Twisted structure allows for a three-dimensional look
• Practical for daily wear

Styling with the K-Heritage Collection

The HAZENA K-Heritage Collection is not just separate items like T-shirts, ball caps, and leather necklaces,but a styling suggestion that connects naturally in one mood.

The graphic T-shirt expresses Korean symbols and emotions, the ball cap adds a casual everyday vibe, and the leather necklace completes a quiet yet deep accent.

A calm color combination of black and gray. Easily matches with various everyday outfits such as denim, wide pants, slacks, and skirts, offering a modern K-heritage style that can be worn comfortably.

01. Denim pants style

02. Black wide pants style

03. Black & gray tone-on-tone style

04. Cargo pants style

05. Linen shirt layered style

06. Blazer casual style

07. Skirt mix style

08. Shorts style

09. Setup layered style

Design & Made in Korea

Korean sensibility Embraced,
By Korean hands, Completed!

Hajena completes not only the design but also the production process in Korea.

| Every small detail is checked and adjusted directly,
| We insisted on domestic production to create high-quality products that can be worn for a long time.
| From the main product to even the label, everything is Made in Korea!

Only on Wadiz!

"Ultra Early Bird"
3-piece set | T-shirt + Ball Cap + Necklace

You can choose the color and quantity!

"Ultra Early Bird"
T-shirt only

You can choose the color and quantity!

"Super Early Bird"
3-piece set | T-shirt + Ball Cap + Necklace

You can choose the color and quantity!

"Super Early Bird"
T-shirt only

You can choose the color and quantity!

THE NEXT WE CREATE

The next value we will create together

HAZENA, Hazenais

a brand that reinterprets our emotions and senses through a modern design language.

We believe that Korean elements are not confined to traditional and heavy images, but can be expressed stylishly in everyday life and the global market today.

Based on the lines, colors, symbols, and the sense of softness, strength, and quiet beauty found in Korea, Hazena is creating its own unique fashion and lifestyle.

K-Heritage Collection is Hazena's first proposal. Through T-shirts, ball caps, and leather necklaces, we have created a collection that allows you to naturally wear the emotions and symbols of Korea in your daily life.

With this project as a starting point, we aim to create the possibility that Korean sensibility can resonate not only in Korea but also in everyday life around the world.

| Embodying the brand's philosophy in every small detail,
| Discovering new sensations within the familiar,
| We will become such a brand.

HAZENA — THE NEXT WE CREATE
We propose the next value that we will create together.

[Note]

• The color of the product may appear different from the actual product depending on the shooting environment, lighting, and monitor or mobile screen settings.
  
  
• The images used in this project are materials to explain the design direction and collection mood of the product, and some images were created using AI. AI images are not photographs that guarantee the actual final product, and the actual rewards will be produced according to the specified product specifications and production standards.
  
  
• During the production process, some details such as embroidery position, label size, color tone, accessory details, and package composition may be slightly changed for better quality and completeness. However, the overall concept and main design direction of the product will be maintained.
  
  
• Due to the manufacturing process and material characteristics, clothing, hats, and leather materials may have slight measurement errors, surface differences, and color variations. For natural leather pendants, grain, wrinkles, and color differences are inherent characteristics of the material.
  
  
• Rewards will be shipped sequentially (via CJ Logistics) after payment is completed, and the shipping schedule may be adjusted depending on the production process and timeline.
  
  
• Before supporting, please be sure to check the product composition, options, sizes, shipping schedule, and information on exchanges and refunds. Hazena will thoroughly prepare until the end to deliver a more complete K-Heritage Collection to our backers.