Mappia
Mappia Story
We are Mappia, a hyperlocal pet-tech company creating a new paradigm for pet life through location data and AI technology."We build the most useful and safest ecosystem for 'real pet owners,' not just online caretakers."We are not a fleeting platform for simply consuming cute dog photos. We create a utility-focused world where real pet owners, who walk their pets daily and care about their health, come outside, connect with their neighborhood, and care for their pets based on data.
Mappia Key Features
Location-based gaming activities
Fun that goes beyond a simple pedometerWe offer gamified walks on the map, such as 'Pet Language Mastery' and 'Territory Marking Battle,' going beyond simple check-ins and ad viewing.Behavior-driven RewardsWe dramatically increase app engagement and voluntary walk frequency by rewarding users with a tangible currency called 'Kibble' based on their activity.
AI-based digital healthcare & fintech
AI veterinarian & diagnosis analysisDuring late-night hours when you are unsure whether to visit the hospital, the AI chatbot provides initial consultations and interprets complex hospital results in an easy-to-understand way.Context-based pet insurance integrationBased on accumulated health and walk data, we suggest reasonable, customized insurance at the moment users need it most.
Combining virtual currency and the real economy: Reward-based pet commerce
Monetization of KibbleKibble earned through in-app games can be used as a practical payment method to purchase real pet food, treats, pet clothing, supplements, and more.Data-driven personalized shoppingWe recommend personalized supplements and products for your dog, and you can reduce your purchase burden by using Rewards earned through walks and activities.