The background behind preparing this project is,

The disappointment of mass-produced products that are 'too common or too excessive'.

Among the countless hoop earrings on the market, it is surprisingly difficult to find a pair that you truly reach for every day. If they are too thin, they lack presence and are easily deformed; on the other hand, if they are too thick, the weight can strain your ears or limit your styling options. We focused on these hidden concerns of consumers.

The most beautiful silhouette: The discovery of 2mm and 2.5mm.

Through countless samples and wear tests, we concluded that the 'golden thickness' that shows the most sophisticated presence in daily life is 2mm and 2.5mm. We want to propose these optimal specifications as an alternative that can satisfy both those who prefer a minimal, clean look and those who want a subtle accent.

Uncompromising commitment to materials: Silver 925.

Because jewelry touches your skin first and for the longest time, we prioritized the safety of the material. We chose Silver 925 (sterling silver), which reduces allergy concerns and develops a subtle charm over time, to create a 'companion jewelry' that can be with you for a long time, not just a disposable item for one season. That is why we started this project.

This project we are presenting now has this story.

💍 Story: "0.5mm of Warmth"

One day, on the desk of a jewelry designer's studio, there were two silver hoop earrings that looked almost identical at first glance. One was 2mm thick, the other 2.5mm.

A difference of only 0.5mm that is hard to notice unless you look very closely. But for the designer, this tiny difference was a magical detail that completed the day of two completely different people.

✨ Chapter 1. The Aesthetics of 2mm: Seo-ah's Morning

Seo-ah, an office worker who boards the subway every busy morning, is a minimalist. Rather than dressing up flamboyantly, she prefers a neat and clean silhouette. The must-have item on Seo-ah's vanity is 2mm silver hoop earrings.

When she straightens her shirt collar and snaps on her earrings, Seo-ah's day finally begins. Without being too conspicuous, the clear silver shine unique to Silver 925 subtly sparkles every time she turns her head. The 2mm thickness glimpsed between her hair doesn't shout, "I put in effort today," but still makes Seo-ah look the most intellectual and sophisticated. They are so light that she forgets she's even wearing earrings while working at her monitor all day.

💫 Chapter 2. The Presence of 2.5mm: Ji-woo's Afternoon

On the weekend, Ji-woo, a college student meeting friends at a charming cafe, wants to look a bit more lively today. She throws a jacket over a light shirt, and as a final touch,2.5mm Silver Hoop Earrings Select this option.

Just a 0.5mm increase in thickness, but the mood in the mirror changes dramatically. The 2.5mm thickness captures and reflects light more abundantly. Whenever Jiwoo smiles under the café lights, the earrings make a definite statement and instantly brighten her face. Friends notice and ask, "Why do you look so pretty today? Where are your earrings from?" It's Jiwoo's secret weapon, subtly trendy without being over the top.

🌿 Chapter 3. Silver 925 Blending into Everyday Life

Although their days unfolded differently, the comfort they felt upon returning home at night was the same. Both had sensitive skin and could never dream of wearing plated jewelry, but these hoop earrings made of Silver 925 (sterling silver) stayed by their side all day without causing any itchiness or irritation. The subtle elegance that naturally develops over time is ready to deepen, just like the time they share.

"What kind of mood are you in today?" Minimal and neat, giving a sense of comfort,2mm, and for days when you want to shine a little more, a definite statement with2.5mm.
This project was started not for extravagant jewelry, but to present you with the 'perfect 0.5mm balance' that beautifully fills your small daily moments and personal tastes.

Hello, supporters! This is the Landesia maker.

BRAND INTRODUCTION

💍 Landesia (LANDESIA)

"The place where your everyday life meets your brightest moments, Landesia"

✨ Brand Story: The Story of the Brand

Landesia (LANDESIA) is a name born from the French word for 'meeting,' 'Rendezvous,' and'Asia', or the fantasy-like suffix '~ia,' evoking an imaginary land, and it means 'a perfect encounter with beauty.'

We do not create jewelry only for grand and glamorous days. For moments like adjusting your shirt collar on a busy morning, or facing the mirror before a long-awaited outing,the moment of rendezvous when your ordinary day transforms into a special space, is what we design.

A big mood created by small differences in detail. Randesia offers a subtle and profound light to your everyday life.

🎨 Brand Identity: The Identity of Randesia

Classical & Modern Balanced Based on a timeless classic silhouette, we add sophisticated details with a modern sensibility.
0.5mm Detail, Uncompromising Quality We consider even the invisible differences in thickness and the feel against your skin. Randesia's jewelry achieves the most perfect fit when worn, more so than when simply seen.
The safest value for your skin, Silver 925 Based on Silver 925 (Sterling Silver), which gains a deeper, subtle charm over time, we promise jewelry that is comfortable and safe to wear every day.

🌿 Brand Message: Our Sincere Intentions

"Everyday, Beautiful Rendezvous."
What thickness and mood did you choose for your Randesia today? From minimal neatness to a refreshing presence. Randesia will always be with you in the moments when you feel most like yourself.
We hope your every day shines a little brighter through Randesia.

The reason we chose Wadiz

Rather than simply selling ready-made products, we wanted to sincerely share the background behind planning the delicate 0.5mm detail between 2mm and 2.5mm, as well as Randesia's brand philosophy.

Wadiz is the most ideal space to meet supporters who empathize with our brand's story and values and support the process of product creation. Through Wadiz, we aim to gather valuable feedback from supporters in real time and further solidify the standards for Randesia's future jewelry.