简约之中绽放鲜明个性，HAZENA标志性连帽衫系列 🐺

Global mood with our sensibility!

2nd K-Heritage Project

Expressing Korean colors and sensibility as our signature,
Reinterpreted with a modern design language, 
Hazena (HAZENA)'ssecond project collection.

Crafting a global mood with Korean sensibility,
Hazena (HAZENA)'s second K-Heritage Collection,

Through signature hoodies, ball caps, and leather necklaces,
Reinterprets Korean lines and symbols into modern casual wear,

Offering styles you can wear naturally in everyday life,
We propose a new K-Heritage style.

The most Korean sensibility and lines
The moment they become part of daily life around the world,

"Creating a global mood with Korean sensibility!"
K-Heritage Collection

| The first K-Heritage Collection
|Combining Korean aesthetics with a modern casual mood Han
| This is a fashion project.

We believed that Korean elements do not have to remain only as traditional or heavy images,

but can be sophisticated enough in everyday life today,
and can be expressed naturally.

Korea's

| Soft lines
| Strength
| Restrained colors
| Details

as a foundation, based on

the wholeharmonizesto plan a single collection, we did.

Beyond a simple T-shirt,

reinterpreted with a mood that can resonate even in the global market. and,
Completed in a style that anyone can wear comfortably in everyday life.
This is HAZENA's second K-Heritage project.

| T-shirt : Black + Light Gray Melange
| Ball Cap : Black + Light Gray
| Leather Necklace : Multicolor

Each product can be used on its own,
but when worn together, the K-Heritage mood that HAZENA wants to convey
K-Heritage mood isbest showcased.

HAZENA

| Through this project,Korean sensibility This
| Beyond KoreaIn the everyday lives of people around the world as well
| Can naturally blend in possible
| Potential We want to show.

Starting with our own sensibility
Expanding to a global moodbecomes
Join us in this project!

Yesterday and today meet
and become the style of tomorrow!

Hazena (HAZENA)
"Our Tomorrow"

Hazena,

| Tradition The depth and beauty it possesses,
| Today Wear it naturally in your daily life,
| Use it,
| Experience so that you can experience it,
|With a new design language,

we reinterpret it.

Hajena
is a pure Korean word meaning Hajae (tomorrow) + Jena (us).
It is a native Korean word.

THE NEXT WE CREATE

Our tomorrow
A brand that creates together with you

Koreancurves and
Knot Inspired by its structure

Flexibility and Harmony
Connection and Expansion

The smoothly flowing lines represent Flexibility and harmony,
The form balanced toward the center symbolizes Connection and expansion
.

| The aesthetic of Korea Does not remain in the past,
| Meets the sense of the present And can be connected to a broader world 
| The direction of Hazena (HAZENA)is reflected.

The brand color

| Traditional KoreanObangsaek and Saekdong 
| Inspired by natureTraditional color palette

was used as the foundation.

| Stable Navy : "Restraint"
| Calm Green : "Vitality" 
| Warm Yellow : "Warmth" 
| Strong Red (Red): "Energy

Hazena does not confine Korean elements to heavy and traditional images only.
We do not limit ourselves.

The lines, colors, symbols, and sense of balance of Korea
can be expressed stylishly even within modern fashion and lifestyle.
We believe they can be expressed in a sophisticated way.

ThisK-Heritage Collection is our second proposal.

With Korean sensibility,
we create the following values.
Let's create them together!

K-Heritage Collection
Planning Intent

"Shedding the weight of tradition,
and embracing a global mood."

Hazena (HAZENA)'s2ndK-Heritage Collection is

the idea that Korean sensibilitydoes not remain only within traditional images,
but can be expressed stylishlyeven in today's daily life and global fashion mood
inspired us to start

this journey.

We

wanted to reinterpret the aesthetics of Korea not simply as something old,
but with a modern design language.

| Softly flowing lines
| Flexible forms,
| Strong symbols,
| And a restrained sense of color inspired by Obangsaek 

We naturally infused Korean sentiment into today's casual style.

Hazena presents this collection to

demonstrate that Korean sensibility can resonate beyond the domestic market,
and has the potential to be fully appreciated by global users.
We aim to showcase this possibility.

| Familiar yet new,
| Traditional yet modern approach, expressing Korean aesthetics,
| Expanding into everyday life around the world,expanding, and moving forward,

we are launching the first K-Heritage Project.

Co-creating together,
2nd K-Heritage Project,

K-Heritage Collection, was born from the belief that Korean sensibility can be expressed in a sophisticated way in both daily life and the global market.

Participating in this project
is not simply about choosing a product.

It is about newly proposing Korean sensibility in a modern way,
and joining the brand's journey to create this together.

That brilliant journey
Join Hajena!

"Join us on that radiant journey"

Your choice

is the important first step for Hajena to move beyond Korea and into the global market.
An important first step will be made.

| Familiar yet new,
| Traditional yet modern K-Heritage mood
| So that it can permeate the daily lives of more people Please join us

so it can happen together!

K-Heritage 2nd Collection
Design Concept

"Our sensibility, completed with a restrained signature
to the everyday life of the world."

The logo and graphics

| Softly flowing curves and
| Centered on a balanced structure Designed as
| Korean flexibility to express,
| Color was inspired by Obangsaek and traditional colors,
| Calm but composed with a deep and rich combination.

Rather than overtly emphasizing tradition,

| In a way that can be worn naturally in everyday life,
| The aesthetics of Korea are interpreted simply,
| This is the core of this collection.

Quiet yet present,
Soft yet strong K-heritage mood was
completed in a modern casual style.

01
Signature Hoodie

"K-Symbolic Artwork"

Refined minimalism and
the brand's unique identity

The K-Heritage hoodie

| Button-type signature detail
| Signature color tab
| Restrained point patch,
| Street sensibility and premium casual mood

is a design that combines these elements.

Rather than heavily emphasizing Korean sensibility,
it is designed to be worn naturally in everyday life,
with a global casual mood as its main feature.

| Signature button with Korean colors

On the front, inspired by Obangsaek (the five traditional Korean colors),
the Hajena signature button detail is applied.

| Beauty of Korean lines and forms

The Hajena logo is based on Korean curves and balance,
completed in a simple and modern form.

| Signature completed with the back view

At the top of the hood, an Obangsaek label is placed,
and at the lower back, a Hajena logo patch is positioned.

| A way that does not directly reveal tradition

Without directly reproducing traditional Korean elements,
Modern reinterpretation through lines, colors, and proportions.

| Minimal global mood.

While capturing the essence of Korean sensibility,
Refined to blend naturally with any style.

"Hazena (HAZENA) Daenggi Button Signature Tab"

Hazena (HAZENA) clothing features the brand's identity,
Daenggi Button Signature Tab,is applied.

Inspired by Korean daenggi hair ribbons and saekdong colors,

| Woven tape,
| Matte black button,
| Combined with the Hazena label,

The sense of tradition
With modern details!

Not limited to traditional or heavy images,
We believe it can be expressed stylishly even in everyday life today, We do.

Contained within the actual product,
Small but symbolic objects.

It can be applied to various types of clothing,
and serves to leave a unique impression of Haje on each product. It plays this role.

Especially in thisK-Heritage Collection,

If the T-shirt graphic delivers a big message,
this signature tab is discovered up close as
a small symbol.

From a distance, it looks like a stylish casual product,
but up close, you can find details that contain a Korean sensibility and the brand story.
It is structured so that you can discover these details.

02
Ball Cap

"Calm colors, clear identity"

Clear but not excessive
K-Heritage daily cap completed with logo details.

Restrained colors and
logo details

Restrained colors and logo detailsRo
Calmly conveys the identity of Hazena (HAZENA).

The core of the K-Heritage Ball Cap
A quiet presence!

Naturally connected as a single collection.

Balances the overall styling,
and completes the casual heritage vibe.
It is an important element.

"Restrained beauty and strong brand identity."

The K-Heritage Ball Cap features on the front

| On the front Tone-on-tone 3D embroidery logo, 
| On the back Obangsaek signature color, 
| Inside Brand tab to complete

a daily heritage ball cap.

Naturally blending with the fabric,
Embroidery tones in harmonious color shades,

Inspired by traditional colors,

| The color point
| Even within a small area,
| Shows the brand's roots and sensibility

.

Not only the visible design,
But also the unseen details!

03
Leather necklace

"Our sensibility captured in a small leather pendant"

The flow of colors felt in the knots and ribbons,
The depth of vegetable leather,

Based on the flow of colors found in traditional ornaments, knots, and ribbons,
Completed with a restrained form to avoid looking overly traditional,
And the depth of the leather material.

The point object of the K-Heritage Collection, 

The softly draping leather strap

Evokes the flexibility of Korean lines,
The pendant reinterprets the symbolism and handcrafted sensibility of old ornaments in a modern casual mood.Handcrafted sensibility
Elements reinterpreted in a modern casual mood It is.

As time passes,
Deeper texture & naturalness

These changes

Continue the value of the old in today's way,
And resemble the heritage sensibility of Hazena (HAZENA).

Small but definite presence
Connects the overall collection mood as one

When worn with a T-shirt,

It enriches the atmosphere of the graphic even more,
When styled with a ball cap,
It connects the overall mood of the collection as one.

Detail & Spec

"Why is it special?"

Small details come together
To complete a collection.

"From now on, the design details of each product and
Introducing the specifications in detail.

A.
2nd K-Heritage Hoodie

"Fit and From graphics to fabric, the quality of the T-shirt."

01. Heavyweight Relaxed Oversized Fit

Relaxed silhouette & sturdy fabric feel.
Comfortable relaxed oversized fit.

The shoulder line falls naturally,
and the chest and body provide a comfortable looseness that gently wraps your body.

The thick cotton fabric

| Helps the T-shirt maintain its shape and not collapse easily,
| Refines the silhouette so the front graphic looks stable.

* Representative types of oversized fit

Stable front graphic &
Designed for daily relaxed oversized fit.

A relaxed silhouette that is not excessively large
naturally wraps your body!

The sturdy thickness of the cotton fabric

| helps maintain the shape of the T-shirt so it does not easily lose form,
| and refines the silhouette so the front graphic appears stable.

It provides structure.

* Main types of oversized fit

Designed for a daily relaxed oversized fit.

A relaxed silhouette that is not excessively large
Naturally wraps around your body shape!

{ K-Heritage Detail Line }

A hidden 10mm difference
Creates a different fit.

For a more natural and stable silhouette when worn,
We added Hazena's unique subtle fit adjustments.

• The above size chart may have slight variations during the production process. Please keep this in mind!
  

* Guide to choosing by size

It is basically made in a relaxed, oversized fit,
so choose the size you usually wear for a natural look,
and you can wear it with a stable silhouette.

If you want a more generous street mood,
we recommend going up one size.

[Note]

The K-Heritage T-shirt

features a relaxed, oversized fit,
so if you do not want an excessively large silhouette,

we recommend choosing your regular size.

The position where the shoulder seam falls
The angle at which the sleeve sits on the arm
The roominess of the body
The placement of the most stable elements

have been finely adjusted, so unlike typical relaxed oversized fits,
we have created a unique balance exclusive to Hajena.

A subtle difference of 5mm
Makes a big difference!

02. 3-layer terry heavyweight cotton fabric

Composed of an outer layer, middle layer, and inner loop structure
3-layer terry heavyweight cotton fabric

It is thick enough but not overly stuffy,
The firm structure keeps the hoodie silhouette stable.

* Summary of advantages

|  Maintains its shape firmly 3D fit
| Does not lose its shape easily Solid form
| Soft yet comfortable Inner loop structure
| Durable for everyday wear Durability
| Usable from the changing seasons through winter. Thickness

Not a lightweight, droopy hoodie,
A premium heavyweight hoodie that holds its shape when worn.has been completed.

:: The reason for choosing heavyweight fabric!

| The firm density stably maintains the oversized fit.
| Does not easily stretch or lose shape even with repeated wear.
| Creates a three-dimensional hood line that does not collapse.
| The dense texture and substantial feel provide a unique experience.

The sturdy three-layer structure stably maintains its shape and does not easily stretch or lose form. The thick material gives the hoodie a strong silhouette, and its soft touch and excellent warmth allow for comfortable wear over a long period.

Dumble washing creates a 
natural wearing feel

Comfortable from the start, and stays comfortable for a long time. Even after long wear, it remains natural.

Typical t-shirts may feel somewhat stiff or rigid when new.

Through dumble washing, the fabric’s The surface texture is refined to be even softer. and, when worn,creates a silhouette that flows naturally along the shoulders and body. This has been achieved.

| Soft wearing comfort
| Natural silhouette
| Stable shape retention
| Deep fabric atmosphere

Reduces distortion even after washing.
Denta processing is a must!

Fabric stability maintained by denta processing.

For oversized T-shirts, the overall silhouette is important,
so if the fabric shrinks excessively or twists, the balance of the fit can easily collapse.

Denta processing reduces such deformation and helps maintain the relaxed fit and natural drape intended by Haje Naga for a long time. It helps with this.

| Minimized shrinkage
| Shape stability
| Twist prevention
| Maintains a uniform silhouette

B. 
K-Heritage Ball Cap

"Harmony of tradition and modernity"

01. Dimensions

The casual line unique to ball caps
Fits head circumference from 55 to 60cm

02. Details

Structured panels that shape the cap

Applied structured panels

The K-Heritage Ball Cap,

| Structured front panel,
| Stretch Polyester fabric Easy to care for
| Adjust Fit Applied to adjust for various head shapes.
| 3D Premium Embroidery Applied.

to complete the design.

* Structured Panel

On the front,Structured panel has been applied. The structured panel is a construction that helps maintain the shape of the front of the cap, preventing it from collapsing or wrinkling easily.

Thanks to this, the silhouette of the cap stays neat when worn, and the HAZENA logo embroidery on the front appears more stable. Especially when expressing a voluminous logo like 3D embroidery,the front panel provides solid support, enhancing the logo's balance and overall quality.

• The front shape does not collapse easily.
• Logo embroidery is expressed stably.
• A clean and tidy impression when worn.
• A solid silhouette worthy of a premium ball cap.

Made with polyester fabric.
Provides a comfortable fit without being bulky.

* Stretch polyester fabric

Considering daily wearability and ease of care,polyester fabric has been applied.Polyester is lightweight and retains its shape well, making it a perfect material for items like hats where silhouette is important. It is.

With a voluminous look,
Crisp logo representation

*3D premium embroidery

* Signature brand logo & adjustable fit

The signature brand logo

| A point that clearly expresses Korean sensibility and style

Even in the unseen corners,
A design that enhances the level of perfection

*Internal structure

Inside the hidden ball cap,

| Logo tape finish applied
| Internal brand label
|Sweatband

By applying these, not only is the level of perfection increased,
but it also provides a comfortable fit.

C.
K-Heritage leather necklace

"Harmony of tradition and modernity"

Applied with vegetable leather
Handmade premium pendant

The K-Heritage necklace,

| Italian vegetable tanned natural leather pendant
| Allergy-FREE PU twisted cord 
| Nickel alloy ring (Ling) applied,

Not only creates a small but perfect result,
but also incorporates thoughtful consideration for the wearer.

Combining practical comfort and the depth of natural leather,
It is completed as a modern K-Heritage necklace that revives the old Korean sentiment in a contemporary way.

* SIZE

Width is not overwhelming
Height gives a sufficient presence

Naturally falls over a T-shirt
Completes a modern silhouette

* Vegetable natural leather pendant

Vegetable tanning is

| A method of processing leather using plant-based tannins,
| The unique, deep texture and natural changes of genuine leather are

what make it special.

The more you use it, the more natural aging is added,
and it develops a unique character of its own.

• The luxurious texture unique to genuine leather
• Aging that deepens naturally with use
• A modern yet warm material feel
• Even a small pendant can make a statement
• A material that pairs well with Haje or K-Heritage mood

With a hypoallergenic FREE necklace cord
and even a nickel-plated ring, perfectly complete!

* Hypoallergenic FREE, PU (polyurethane) leather twist cord

The 57cm PU leather twisted cord,

| Lightweight and flexible,
| Uniform surface
| Hypoallergenic FREE material for comfortable wear by anyone

Supports.

• Lightweight and comfortable to wear.
• Flexible, naturally drapes along the neckline.
• Three-dimensional expression possible with twisted structure.
• Practicality suitable for daily wear.

Styling with the 2nd K-Heritage Collection.

The Hajeina K-Heritage Collection's hoodie, ball cap, and leather necklace are not separate items,but a styling proposal that connects naturally in a single mood. It is.

The signature hoodie showcases Korean symbols and sentiment, the ball cap adds a casual everyday mood, and the leather necklace completes a quiet yet deep accent.

A calm color combination of black and gray. Easily matches with various everyday outfits such as denim, wide pants, slacks, and skirts, offering a modern K-Heritage style that can be worn effortlessly.

01. All Black Signature Street Look

02. Light Gray Monotone Look

03. Black & Gray Mix Street Look

04. Gray & Black Clean Urban Look

05. Gray & Black Clean Urban Look

06. Minimal Editorial Couple Look

07. Denim Layered Street Look

08. Clean Urban Slacks Look

09. Couple Heritage Street Look

Design & Made in Korea

Korean Sensibility Embraced,
With our own hands, We complete it!

Hajena completes not only the design but also the production process in Korea.

| We personally check and adjust even the smallest details,
| We insisted on domestic production to create high-quality products that can be worn for a long time.
| From the main product to even the label, everything is Made in Korea!

Only on Wadiz!

"Ultra Early Bird"
3-piece set | Hoodie + Ball Cap + Necklace

You can choose the color and quantity!

"Ultra Early Bird"
Hoodie + Ball Cap

You can choose the color and quantity!

"Super Early Bird"
3-piece set | Hoodie + Ball Cap + Necklace

You can choose the color and quantity!

"Super Early Bird"
Hoodie + Ball Cap

You can choose the color and quantity!

THE NEXT WE CREATE

The next value we will create together

HAZENA, Hazenais

a brand that reinterprets our emotions and senses through a modern design language.
We reinterpret them as a brand.

We believe that Korean elements are not confined to traditional and heavy images, but can be expressed stylishly in everyday life and the global market.

Based on the softness, strength, and quiet beauty felt in Korea's lines, colors, symbols, and space, Hazena creates its own unique fashion and lifestyle.

K-Heritage Collection is Hazena's first proposal. Through T-shirts, ball caps, and leather necklaces, we have created a collection that allows you to naturally wear Korean sensibility and symbols in everyday life.

Starting with this project, we aim to create the possibility that Korean sensibility can resonate not only in Korea but also in daily life around the world.

| We infuse the brand's philosophy into every small detail,
| and discover new senses within the familiar,
| and strive to become such a brand.

HAZENA — THE NEXT WE CREATE
We propose the next value we will create together.

[Note]

• The color of the product may appear different from the actual product depending on the shooting environment, lighting, and monitor or mobile screen settings.
  
  
• The images used in this project are materials to explain the product's design direction and collection mood, and some images were created using AI. AI images are not photographs that guarantee the actual final product, and the actual Reward will be produced according to the specified product specifications and production standards.
  
  
• For better quality and completeness during the production process, some details such as embroidery position, label size, color tone, accessory details, and package composition may be slightly changed. However, the overall concept and main design direction of the product will be maintained.
  
  
• Due to the production process and material characteristics, clothing, hats, and leather materials may have slight measurement errors, surface differences, and color variations. In the case of natural leather pendants, grain, wrinkles, and color differences are unique features of the material.
  
  
• Rewards will be shipped sequentially (via CJ Courier) after payment is completed, and the shipping schedule may be adjusted depending on the production process and timeline.
  
  
• Please make sure to check the product composition, options, sizes, shipping schedule, and information on exchanges and refunds before supporting. Haje will thoroughly prepare until the end to deliver a more complete K-Heritage Collection to our backers.