Yuhan Care Co., Ltd.
Maker Introduction
Reason for Wadiz Funding &
Funding Usage Plan
"A movement to break the old stereotypes of senior beauty—I want to start this together with our supporters."
The world is changing rapidly, and the lifestyles of women in their 50s and 60s are younger and more independent than ever, yet the cosmetics market still groups them as 'older people' and only recommends heavy and oily products. We did not want to compromise with these outdated practices.
We were confident that Wadiz supporters, who pursue the most innovative and valuable consumption in Korea, would be the first to resonate with the new paradigm we define as the 'WISE Generation'—a generation that is wise, intellectual, successful, and elegant.
We are not simply selling cosmetics that smooth out wrinkles. We want to break free from the world's definition of 'senior' and, together with Wadiz supporters, be the first to launch this exciting project that pays a true tribute to the mothers, wives, and 'ourselves' of our era, who are living their most brilliant and resilient years.
The precious funding collected from our supporters will become a solid foundation for New Origin Wise to leap forward as a 'total beauty solution for the WISE Generation.'
Uncompromising first Reward production and quality control: The initial production costs and strict pharmaceutical-grade quality inspection fees will be used to deliver the freshest and most perfect quality 'New Origin Wise Basic 3 Set (Toner/Serum/Cream)' to supporters who participate in the Funding.
Customized follow-up lineup R&D for the WISE Generation: Beyond basic skincare, the funds will be invested in research and development of sunscreen and tone-up lines currently under review, to delicately address the evolving skin concerns of the Wise Generation. Further, it will be used for expanded research covering body care, beauty devices, and health supplements.
WISE Community and Cultural Content Development: We will create a space for the WISE Generation to share wisdom and experiences, fostering emotional bonds. The funds will be used to produce original content (such as books) for the Wise Generation and to operate campaigns supporting their confident lifestyles.