Comfortable at home, natural outside.

We wanted to fill the gap in between.

HANORA embodies the brand philosophy of 'making the start and end of your day more comfortable,' creating homewear that can be worn comfortably without a bra.

We believed that we needed clothes that are comfortable at home and allow us to express ourselves.

But

The first thing we do when we get home is take off our bra.

However, when receiving a delivery,
or when you need to step out briefly to the convenience store or supermarket,
there was the hassle of having to put the bra back on.

Choosing comfort meant sacrificing style,

and choosing a pretty design meant discomfort in wearing.

That's why we created HANORA, which combines both comfort and beauty.

Have you ever had these concerns?

✔ I want to look pretty even at home.

✔ I'm looking for homewear that's suitable for short outings.

✔ I want a design and quality that's perfect for gifting.

HANORA understands these concerns better than anyone.

We needed homewear that combines both comfort and beauty. HANORA began with that idea.

Comfortable even without a bra—HANORA became the answer.

HANORAHomewear with built-in cups that can be worn comfortably without a bra was the starting point.

We also offer no-cup options to suit your preferences,

so more customers can choose the comfort that fits them best.

Why HANORA is special

✔ A natural silhouette even without a bra.

✔ Removable bra cups.

✔ No-cup option available to suit your taste.

✔ Locally produced fabric.

✔ 27 years of pattern expertise.

✔ Made in Korea.

✔ Comfortable fit even after long wear.

Now, whether you are at home or stepping out for a moment,HANORA will make it even more special.

27 years of experience has ultimately

created the 'comfortable fit.'

During 27 years of planning underwear and homewear, the most important thing was 'comfort'.

A comfortable fit even after long wear, patterns that allow easy movement, and materials that feel pleasant on the skin.

HANORA is homewear created from that experience.

Material: Soft and breathable domestically produced fabric.
Option: Choice of built-in cup or no cup.
Size: Custom patterns tailored to various body types.
Production: Made in Korea with meticulous finishing.

Not only the design,silhouette and comfort have also been carefully considered. Whether at home or going out,with confidence, HANORA promises homewear you can wear proudly.

HANORA Collection

Play Stripe – A comfortable pajama set with classic stripes.
Romy Check– A check dress that highlights a feminine mood.
Ella Check– A check dress with built-in cups for comfort without a bra.
Milk Dot– A dot dress made of light and cool fabric.

Each product captures a different atmosphere and charm.

Discover HANORA that suits your taste.

[Real reviews from customers who tried it first]

"Oh my, can pajamas really be this lovely? The moment I put it on, I felt happier. The touch is so comfortable, it feels like I'm wearing nothing, and as expected from domestic production, there is no smell and it's pleasant. Since it has built-in cups, I wore it without a bra and felt no discomfort at all, which I love."It's so comfortable to wear, and above all, the material is cool and nice. These days, it's hot and humid, but since it doesn't stick to the skin and feels cool, I fall asleep easily. The design is so pretty that I keep wanting to show off my pajamas, haha."

"The fabric is cool, the length is just right, the lace is a nice accent and pretty, and it's not very see-through, so I'm wearing it well. The design makes me feel good. I also use the included hairband when washing my face."

"The no-cup option is really light and comfortable, making it perfect as pajamas. The fabric is soft, so it feels different on the skin."

"I hesitated a bit because it looked like a princess pajama, but I bought it because there was a discount coupon, haha. The seersucker fabric doesn't stick and feels cool, and the back is elastic so it's very comfortable. The chest line is beautifully cut and the skirt length is perfect for not feeling hot. The hairband gift makes my son say I look like Heidi from Switzerland^^ It's a secret that I wore this to visit my mom downstairs 😀😃"

"The polka dot pattern is simple and pretty. If it weren't for the lace on the shoulders, it could even be worn as an outfit outside. The pajamas are light, cool, and soft, so I wore them without even washing and could sleep in them as is, haha. I think I'll wear them very coolly in midsummer. The hairband set is adorable, it holds my hair tightly but doesn't put pressure on my head, so I want to use it while studying, lol. I'll have to look forward to the autumn pajamas too~~"

Why did we choose Wadiz for our very first start?

Since this is our first project,

We wanted to listen to supporters' opinions up close and grow together.

HANORA is a brand that wants to grow by listening to more customer feedback.

Through this Funding, we will reflect your feedback in our products,

We will continue to create better homewear.

We have been dedicated to women's comfort for 27 years.

By planning underwear and homewear at companies such as Good People, Agabang & Company, and FOREVER21,

We have developed products that solve the everyday discomforts of countless women.

The experience accumulated over 27 years

is now embodied in the brand HANORA.

HANORAwants to offer complete relaxation in women's daily lives. Whether at home or outside,so you can maintain your own beauty, we will continue to create even better homewear.

Your valuable Funding amount

will be used to secure domestically produced fabrics and develop new products,

This is how your Funding amount will be used.

Product development and fabric procurement (40%)
Marketing and brand promotion (25%)
Operations and labor costs (20%)
Logistics and packaging (15%)

Your participation makes HANORA's new challenge possible.

Make the start and end of your day more comfortable.

Comfortable even without a bra.

Naturally, whether at home or for a short outing.

HANORA wants to offer a small moment of relaxation in women's daily lives.

HANORA's first beginning, we want to share it with you.